Consumer survey results from PIX 2015 reveal amazing market potential, but new business models are needed to forge this opportunity. Read more →
When PMA visited PIX2015 at the start of October we took the opportunity to survey fellow attendees about their photo habits and activities. Given the nature of the show, its attendees and their attitudes towards photography, the sample definitely represents those towards the ‘enthusiast’ end of the spectrum. Read more →
The Photo Marketing Association (PMA) partnered with DPReview and PIX2015 to educate consumers about what’s happening in the world of photographic technology. From drones and apps to the latest printing and sharing solutions, PMA wants consumers to become inspired by photo galleries and discover how easy it is to get professional photos of their friends, family, special events and pastimes.