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PSPA 2010 Conference Sessions

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Friday || Saturday || Sunday || Monday ||

Friday, February 19

12:00 noon - 5:00 p.m.
Registration Open

11:00 a.m. - 5:00 p.m.
School Photography
School Portraits by Kranz: Facility Tour
For more than 30 years, School Portraits by Kranz has been serving Southern California with outstanding quality and service. Owner Gary Kranz says it is the only locally owned and operated full-service photography studio with an on-site processing lab in California. Learn about effective workflows and business operations from one of the most successful school photography companies in the industry.
For PSPA members only: $49. Includes transportation. Limited availability. Transportation information will be sent upon registration.

6:00 p.m. - 7:00 p.m.
PR1 PSPA Welcome Reception
Reflecting on our PSPA 2010 theme of “Networking Toward a Brighter Future,” join us for socializing, sharing, spirits, and fun. Admission and two complimentary beverage tickets are included with an All Conference Connection Pass. Tickets are $29 member/$39 nonmember.
Saturday, February 20

7:00 a.m. - 6:00 p.m.
Registration Open

8:30 a.m. - 9:00 a.m.
Continental Breakfast

9:00 a.m. - 10:10 a.m.
School Photography
PG1 General Session: Elementary School Principal Panel
Sponsored by Pounds Lab
Our opening general session panel features board members from the National Association of Elementary School Principals (NAESP). This panel will represent different geographic markets and provide important information on the decision-making process. Learn what really motivates their decisions for school portrait contracts.
Moderator: Ken Strawbridge, Strawbridge Studios

10:30 a.m. - 11:40 a.m.
School Photography
P11 Tips for a No-Hassle Picture Day
Picture day should be a fun day for kids, parents, and teachers alike. We’ll not only discuss the operations of running a smooth and successful picture day, but also help guarantee you capture that genuine smile or laugh every time.
Speaker: Paul Schulz, PhotoLynx Inc.

10:30 a.m. - 11:40 a.m.
School Photographers, Professional Photographers
P12 Outdoor Lighting with Will Crockett
Learn NEW fill-flash techniques that ROCK, and the best wireless triggering options for through the lens (TTL) and non-TTL lighting. Get the latest information from Will Crockett on how to shoot smarter instead of harder.
Speaker: Will Crockett,

11:45 a.m. - 1:00 p.m.
PL1 PSPA Luncheon 
Join us for lunch and a special welcome for new members. Learn about the opportunities and benefits of PSPA™ while getting to know your peers.

1:00 p.m. - 2:10 p.m.
School Photography
P13 New Products – New Profits
Consumer digital lifestyles are significantly impacting school portrait participation. We will discuss the forces shaping the school portrait market, including photo story books, and identify the innovation needed to successfully respond to digital lifestyles.
Speaker: Ed Monahan, Eastman Kodak Company

1:00 p.m. - 2:10 p.m.
P14 Financial Tools for Accuracy, Control, Results
Our speakers will review financial management software solutions for picture day, tax returns, and providing a wide range of financial tools to help you build a more profitable business.
Speakers: Kim Bullock, Southland Computer Consulting; Dante Layton,

2:10 p.m. - 2:30 p.m.
Refreshment Break

2:30 p.m. - 3:40 p.m.
School Photographers, Professional Photographers
P15 Minimize Postproduction Steps with Lighting
Digital photography, like film, still depends on light to record images. Discover simple explanations about light power and light control for optimal shooting and minimal postproduction steps.
Speaker: Jean-François O’Kane, The StudioCoach

2:30 p.m. - 3:40 p.m.
School Photography
P16 Using the Web to Improve Business
This session will focus on how to use the web, internet, and intranet to create new business and manage existing business more efficiently. We’ll talk about web scheduling and share point sites and other web-based management tools that work.
Speakers: Kerry Raminiak, Express Digital; Jeanmarie Richardson, The Digital Architects Inc.

3:40 p.m. - 4:00 p.m.
Refreshment Break

4:00 p.m. - 5:00 p.m.
School Photographers
P17 Seniors, Seniors, Seniors
Keys to victory within the senior photography segment are covered within this hour-long session. Ralph Romaguera Sr. will share how to provide the ultimate senior portrait experience step-by-step.
Speaker: Ralph Romaguera Sr., Romaguera Photography

4:00 p.m. - 5:00 p.m.
P18 Prospering over Adversity
Every business and organization can experience a serious incident that can prevent it from continuing normal operations. We’ll discuss how to plan ahead to help reduce both the risk and impact, should the worst occur.
Speaker: John Mark, Dorian Studio

5:00 p.m. - 7:00 p.m.
PR2 PSPA/SPAA Lab and Supplier Reception
Discover the newest technology and hidden gems from photography product vendors, meet with lab owners to learn more about their professional imaging services, and relax with peers at this two-hour reception.
Included with the All Conference Connection Pass; otherwise $29 member/$39 nonmember.

5:00 p.m. - 6:00 p.m.
PMA Welcome Reception
Reconnect with friends from around the world who share your excitement and anticipation about the opening of PMA 2010! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

Sunday, February 21

7:00 a.m. - 8:00 a.m.
Continental Breakfast

7:00 a.m. - 6:00 p.m.
Registration Open

8:00 a.m. - 8:50 a.m.
P21 Competition, Profits, and Four Generations
This session will unveil some startling realities of the workforce today that reach beyond economic challenges. It will help you understand new perspectives about the workforce that creates profits and competitive advantage.
Speaker: Linda Talley, Linda Talley Associates

8:00 a.m. - 8:50 a.m.
P22 Increasing Business and Profits from Existing Customers
Focus on understanding and selling to existing customers. You hear about winning business from new customers; yet the existing customer is an even better source of new revenue, new leads, and upselling. Learn how to build sales on your current customer base.
Speaker: Calvin Harrell, Jr.,  ABC School Portraits

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Success in an Upside Down World
Peter Sheahan will interview our distinguished panel of retailers on the important issues facing our industry today and in the future. Sheahan has spent a decade teaching business leaders how to flip their thinking and find opportunities where others cannot. He believes the real money gets made in the cracks, and the opportunity for mind-blowing success is all around us. Join us for an insightful look into innovative and
entrepreneurial thinking!  Traducción simultánea al Español. Free for all registration types; no ticket required. 
Panelists: Gabe Cano, Specialty Services Custom Photo Lab; David Guidry, Lakeside Camera Photoworks; Richard Moross, MOO; Gaby Mullinax, Fullerton Photographics; Brad Jefferson, Animoto
Moderator:  Peter Sheahan

12:30 p.m. - 1:50 p.m.

School Photography

PL2 PSPA Official Business Session Luncheon and Town Hall Meeting
PSPA board members will discuss issues and opportunities facing the school photography industry and the PSPA™ organization as a whole. Learn about the Picture Licensing Universal System (PLUS) for simplifying the management of image rights and raising awareness of digital photo metadata embedding in images. Join us!

2:00 p.m. - 2:50 p.m.
P23 Hottest Trends in Website Design
Learn the hottest trends in new web design: what works and what doesn’t. This session will help you get new business and better serve your customers. We’ll talk about the pluses and minuses of hosting your own website or using a hosting company, using secure websites, and more.  
Speaker: Amber Wallace, Web Marketing Therapy

2:00 p.m. - 2:50 p.m.
School Photography
P24 Social Networking for Business Growth
Social networks are changing the nature of consumer behavior, offering new opportunities for growth. Our speaker will show how photographers need to think and work differently to reach new customers via free tools like Twitter, Facebook, and LinkedIn, just to name a few. Where do you start? How can you measure their value? Learn new ways of marketing while keeping costs down. Walk away with a better understanding of how social networking sites contribute to business growth.
Speaker: Dirk Knemeyer, Involution Studios

3:00 p.m. - 3:50 p.m.
School Photography
P25 Ecommerce Panel: Selling with Websites
Maximizing sales and online selling is essential in the market today. Learn how to use your website to sell portraits online to parents. This session will provide the knowledge and tools for a successful online selling business strategy.
Speakers: Jeff Jochum, SmugMug; Mark Valente, WebQuix; Sol Kanthack, Brightroom Inc.

3:00 p.m. - 3:50 p.m.
School Photography
P26 Selecting Yearbook Software
This panel presents the latest and greatest publishing and yearbook software to ease production. We’ll talk about the pros and cons of online versus desktop solutions. The best software options concentrate on high-quality printing and customer satisfaction.
Speakers: Cory Tomcek, Walter’s Publishing; Jan Davis, Carr Publishing; Michael Sheasby, LumaPix; Todd Judd, School Annual Publishing

6:00 p.m. - 7:00 p.m.
PR3 PSPA Reception
Reconnect with old friends. Meet new ones. Have a chat. Enjoy a drink. We’ll see you there! Admission and two complimentary beverage tickets are included with an All Conference Connection Pass.
Tickets are $29 member/$39 nonmember.

6:00 p.m. - 8:00 p.m.
Night School
N3 Get Web Marketing Savvy!
The future of marketing is online. If you are ready to put the web to work as a stellar marketing medium to generate awareness, distribute information, communicate your message, serve customers, and make sales, then this is the right session to attend. Get web marketing savvy! Tickets are $49 member/$69 nonmember ($39 member/$59 nonmember with the purchase of an All Conference Connection Pass).
Speaker: Lorrie Thomas, Web Marketing Therapy

Monday, February 22

7:00 a.m. - 6:00 p.m.
Registration Open

7:30 a.m. - 8:00 a.m.
Continental Breakfast

8:00 a.m. - 8:50 a.m.
School Photography
P31 Marketing Research Scoreboard
PMA Marketing Research reveals the latest trends and data occurring in the school photography industry. Find out where we’re heading with trends and consumer behavior.
Speaker: Dimitrios Delis, PMA

8:00 a.m. - 8:50 a.m.
P32 Managing and Compensating Your Sales Force
Find out how to compensate salespeople in various ways, combining salary, incentives, and benefits, to motivate your sales staff and allow your company to achieve its maximum profitability.
Speaker: Chris Jennings, Sandler Training

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Becoming a Retail Superstar
George Whalin’s recent book, “Retail Superstars: Inside the 25 Best Independent Stores in America,” tells the story of 25 stores redefining what independent retailers can do in a highly competitive environment. These amazing retailers are growing and prospering alongside national chains and big-box stores of all kinds, even during a recession. Whalin’s presentation is jam-packed with strategies, ideas, and business-building tools to help independent retailers stand out and thrive. He will provide retailers, sales reps, suppliers, photographers, and framers with insights and actionable ideas anyone in the photographic marketing business can use to grow and prosper as we emerge from the recession.
Traducción simultánea al Español. Free for all registration types; no ticket required.
Speaker: George Whalin, Retail Management Consultants

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

10:30 a.m. - 11:20 a.m.
School Photography
PG2 General Session: Secondary School Administrator Panel
Gain a better understanding of what school administrators and decision makers are looking for in hiring and retaining school photography companies. This panel, from the National Association of Secondary School Principals (NASSP), representing different geographic markets, will discuss ways to reach the school decision maker, whether a principal, yearbook advisor, or school administrator. The discussion will include what they look for in a vendor and how to get their business.
Moderator: John Segall, Lifetouch
There will be a drawing for a PC laptop and Adobe Photoshop CS4 at the end of this session. You must be present to win.

6:00 p.m. - 7:00 p.m.
PMA President’s Reception
Relax with peers and share insights about your PMA 2010 discoveries! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

7:00 p.m. - 10:00 p.m.
PMA Big Night – House of Blues
A buffet-style BBQ, combined with rockin’ live entertainment. Buses depart the Anaheim Convention Center at 6:30 p.m. sharp. The House of Blues is a moderate walk, approximately 0.5 mile from the convention center.
Tickets are $49 member/$79 nonmember (discounted price of $39 member/$69 nonmember with the purchase of an All Conference Connection Pass), and include two complimentary beverage tickets for the PMA President’s Reception and admission into the House of Blues.

Tuesday, February 23

7:00 a.m. - 8:00 a.m.
Continental Breakfast

7:00 a.m. - 4:00 p.m.
Registration Open

8:00 a.m. - 9:15 a.m.
OBS3 PMA Official Business Session Keynote Breakfast: Building Your Business with Social Media
Guy Kawasaki is a Silicon Valley venture capitalist, an internet expert, and credited as one of the first to use evangelistic methods to promote a computer brand. He also understands how important it is to stay ahead of the social media curve by interacting with an audience and educating them, while staying on top of current trends. In Kawasaki’s “Building Your Business with Social Media,” he gives expert insight into the lesser-known practices of social networking. His little jewels of advice provide many “aha” moments, and will inspire you to use social media and interact with the public in ways that have never even occurred to you. Tickets required; $29 member/$39 nonmember. No charge with the All Conference Connection Pass. Traducción simultánea al Español.
Speaker: Guy Kawasaki, Garage Technologies

9:15 a.m. - 4:00 p.m.
Trade Exhibits Open

11:00 a.m. - 12:00 noon
Retail Portrait/Event Photography
PMA Pro Photographer Hot Picks
Finding the new products at PMA 2010 can be a big task. Let our experts tell what they think will be the hot sellers this year.
All PMA 2010 attendees are welcome. No ticket required. 
Moderator: Jeff Wilson, JW Party Pictures

4:00 p.m.
Parting Shot Reception
The closing reception for 2010 is your opportunity to reconnect with colleagues, as well as exchange notes and insights on the newest products, emerging trends, and events. Be sure to stick around: The $10,000 Grand Prize Drawing takes place at 4:15 p.m. sharp! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

4:15 p.m.
$10,000 Grand Prize Drawing
Someone could win big! Stick around and it might just be YOU!
The drawing and announcement of the winning ticket holder is held at the Parting Shot Reception. All trade attendees with an All Conference Connection Pass or full trade show registration are eligible to win. Check your badge packet for the big win opportunity!
You must be present to win. No stand-ins allowed. PMA® officers, trustees, board members, member association board members, press, single-day trade attendees, exhibitors, staff, their families, and employees are NOT eligible for the Grand Prize Drawing. All decisions at the drawing are final.

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