pma 2010
   Contact Us

U.S and Canada


PIEA Education

Friday, February 19

12:00 noon - 5:00 p.m.
Registration Open

5:00 p.m. - 7:00 p.m.               
E1 Portfolio Reviews, Print Swap, and Poster Presentations
Bring your portfolio to share, and offer your critiques of other portfolios. A digital projector will be available for those who bring portfolios on a CD. Contact Glenn Meyer at if you want to participate in the portfolio review or the print exchange. The deadline for registering for the print exchange is February 5. Participants will be notified how many copies of a single image they should bring. Those interested in presenting academic posters should contact Janet Bonsall at
Chairpersons: Janet Bonsall, Ph.D., University of Central Missouri, Warrensburg, Mo.; Glenn Meyer, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa

7:30 p.m.
Dutch-Treat Dinner
Join us for a Dutch-treat dinner at a local restaurant to catch up with old friends and meet new ones. If you plan to attend, RSVP to Mark Murray, PMA Consultant, at by February 12, 2010.

Saturday, February 20

7:00 a.m. - 6:00 p.m.
Registration Open

9:30 a.m. - 11:45 a.m.
E2 Educator Workshops
Chairperson: Heather Protz, College of Southern Nevada

9:30 a.m.
Photographing Damsels and Dragons
A presentation of some of the hundreds of dragonfly and damselfly images Steve and Vici Diehl have been making since June 2007, as volunteers for the New York State Natural Heritage Program Dragonfly and Damselfly Survey.
Speakers: Stephen Diehl, Rochester Institute of Technology; Vici Diehl, Rochester Institute of Technology

10:00 a.m.
Ethics of Appropriation, Referencing, and Plagiarism
Changes in imaging technology, the integration of internet usage into the everyday experience, and our consumer-driven advertising culture have created an environment in which appropriation, referencing, and plagiarism have become major issues in art education. This presentation will support a frank discussion identifying the attitudes of emerging artists developing in a highly competitive consumer culture, and the responsibility of teachers to encourage a discourse regarding the ethics of art-making.
Speaker: Christopher Gautier, Utah State University

10:45 a.m.
Refreshment Break

1:15 p.m. - 9:00 p.m.
E3 PIEA Photo Safari at the Getty Museum and Venice Beach
The annual PIEA Photo Safari travels to the Getty Museum in Los Angeles for a chance to see the exhibits. Displays in February include: “In Focus: The Worker”; “A Record of Emotion: The Photographs of Frederick H. Evans”; and “Urban Panoramas: Opie, Liao, Kim.” More details on the Getty Museum and exhibits can be found at Tripods and monopods are not allowed at the Getty Museum and must be left on the bus.  The bus then heads to Venice Beach for some photo opportunities. Dinner will be on your own in the Venice Beach area before heading back to Anaheim. Along the way, faculty members from Brooks Institute of Photography will offer some 10-minute “quick lessons” on everything from architectural photography to location lighting.
Session Chair and Tour Guide: Marcia Rubenstein, Brooks Institute of Photography, Santa Barbara, Calif.
The bus departs from the Best Western Raffle Inn & Suites at 1:15 p.m. and returns to the hotel by 9:00 p.m. Tickets are $45 member/$55 nonmember.

5:00 p.m. - 6:00 p.m.
PMA Welcome Reception
Reconnect with friends from around the world who share your excitement and anticipation about the opening of PMA 2010! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

Sunday, February 21

7:00 a.m. - 6:00 p.m.
Registration Open

7:30 a.m.
Continental Breakfast

8:00 a.m. - 11:10 a.m.             
E4 Educator Workshops
Chairperson: Daniel Overturf, Southern Illinois University, Carbondale, Ill.

8:00 a.m.
Teaching Color in the Digital World
Gone are the days of emulsion tests, densitometers and control strips. Today color photography involves understanding and teaching about profiles, colorimeters and curves.  This session will take a look at some of the resources that can be used to teach color control to photographers. From comparing camera color accuracy to testing color vision we have access to incredible tools helping us wrap our rods, cones and brain cells around color in the digital world.
Speaker: Ike Lea, Lansing Community College

8:45 a.m.
Life after Graduation: Photography Students Who Have Become Photographers
A roundtable discussion, moderated by Marcia Rubenstein, Brooks Institute of Photography, Santa Barbara, Calif., and featuring several graduates of the Brooks program, offers a view from the trenches of what helped and what would have helped even more in a professional college program. Part of an ongoing series.
Speakers: Lawrence Anderson, Lawrence Anderson Photography Inc. ; Maxwell Tiggas, Edmunds Inc.; Kirsten Ellis, Beaux Arts Photographie

9:30 a.m.
Refreshment Break

9:40 a.m.
Capturing Student Creativity by Using Social Networks
The use of Web 2.0 technologies in education captures students’ enthusiasm for using social networks and offers a unique and effective model of student-centered learning. The use of Flickr in a blended learning environment has encouraged a creative and technical photographic environment. Students are motivated to reflect, analyze, and critique their work and the work of their peers, establishing the use of effective visual literacy and technical skills.
Speaker: Lynette Zeeng, Swinburne University of Technology, Prahran, Victoria, Australia

10:10 a.m.
The Tone System
This presentation will give an overview of the Tone System, a practical and precise method for color correcting digital images and systematic inkjet output for optimal tonal range, definition, and color accuracy. Special emphasis will be placed on the six-step Tone System color-correction process and the importance of properly setting the white and black points in the image. Use of black-and-white point visual evaluation targets will also be briefly covered.
Speaker: Roland Miller, College of Lake County, Grayslake, Ill.

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Success in an Upside Down World
Peter Sheahan will interview our distinguished panel of retailers on the important issues facing our industry today and in the future. Sheahan has spent a decade teaching business leaders how to flip their thinking and find opportunities where others cannot. He believes the real money gets made in the cracks, and the opportunity for mind-blowing success is all around us. Join us for an insightful look into innovative and entrepreneurial thinking!
Traducción simultánea al Español. Free for all registration types; no ticket required.
Panelists: Gabe Cano, Specialty Services Custom Photo Lab; David Guidry, Lakeside Camera Photoworks; Richard Moross, MOO; Gaby Mullinax, Fullerton Photographics; Brad Jefferson, Animoto; Robert L. Hanson, Harold's Photo Center
Moderator:  Peter Sheahan

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

4:00 p.m. - 6:00 p.m.               
E5 PIEA Roundtable Discussions
Chairperson: Waldemar Bussiahn, Tshwane University of Technology, Pretoria, South Africa

Future Directions for the PIEA International Exhibition and Contest
Speaker: Stan Godwin, PIEA Contest Coordinator, Brewster, Mass.

Financial Issues for Students, Teachers, and Programs
Speaker: Joe Ippolito, Ph.D., Florida A&M University, Tallahassee, Fla.

What Should/Could Photo Education Look Like in 10 Years?
Speaker: Ike Lea, Lansing Community College, Lansing, Mich.

Favorite Assignment Sharing
Bring handouts or examples to share with the group.
Speaker: Betty Lark Ross, The Latin School, Chicago, Ill.

6:00 p.m. - 6:45 p.m.               
E6 PIEA Reception
Work your network, meet old friends, and make new ones.

7:00 p.m.
Sponsored by  Nikon
E7 PIEA Evening with an Artist – Featuring Lynn Goldsmith
Lynn Goldsmith’s imagery is in numerous collections and museums: The Smithsonian Institution, The Polaroid Collection, The Kodak Collection, The Museum of Modern Art, The Chicago Museum of Contemporary Photography, etc. A multi-awarded portrait photographer, her work has appeared in Life, Newsweek, Time, Rolling Stone, Sports Illustrated, People, Elle, Interview, and The New Yorker. Her thirty years of photography have not only been an investigation into the nature of the human spirit, but also into the natural wonders of our planet.
Chairperson: Carole Lichty-Smith, Cincinnati Country Day School, Cincinnati, Ohio
Free to all registrants; registration is required.

Monday, February 22

7:00 a.m. - 6:00 p.m.
Registration Open

7:30 a.m.
Continental Breakfast

8:00 a.m. - 10:50 a.m.             
E8 Educator Workshops
Chairperson: Carole Lichty-Smith, Cincinnati Country Day School, Cincinnati, Ohio

8:00 a.m.
Lessons Learned: Five Years of Study Abroad
When the Berlin Wall was standing, our speaker was a high school student there, self-learning photography with a Praktica camera and ORWO chemicals. Today, armed with digital cameras and laptops, he conducts a two-week study abroad photojournalism class for 15 college students each May, documenting the Berliners of today. The city is always evolving; so has his class. He’ll discuss the transition from producing a simple website to one with sound and video, and then show the 2009 Blurb book.
Speaker: John Freeman, University of Florida

8:30 a.m.
Rephotographic Surveys as Art and Science 
Historical contrast revealed through photography is effective at showing cultural and environmental changes. Spatially paired or overlayed images from different times can reveal the effects of neglecting the physical infrastructure of society, changes to our vegetation due to climatic warming and disturbance from man and beast, and the impacts of man’s settlement and extraction of natural resources.
Speaker: Gary Reese, College of Southern Nevada, Las Vegas, Nev.

9:00 a.m. 
ASMP DPBestFlow Project
Take the guesswork from achieving an efficient workflow. Join Jay Kinghorn, Adobe® Photoshop® Certified Expert and Olympus Visionary photographer, as he guides you through the key findings of the American Society of Media Photographers (ASMP) DPBestFlow project. Funded by the Library of Congress, this project has painstakingly tested digital photography hardware, software, and workflow practices to evaluate the best methods for capturing, editing, processing, delivering, and archiving digital photos.
Speaker: Jay Kinghorn, RGB Imaging, Salt Lake City, Utah

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Becoming a Retail Superstar
George Whalin’s recent book, “Retail Superstars: Inside the 25 Best Independent Stores in America,” tells the story of 25 stores redefining what independent retailers can do in a highly competitive environment. These amazing retailers are growing and prospering alongside national chains and big-box stores of all kinds, even during a recession. Whalin’s presentation is jam-packed with strategies, ideas, and business-building tools to help independent retailers stand out and thrive. He will provide retailers, sales reps, suppliers, photographers, and framers with insights and actionable ideas anyone in the photographic marketing business can use to grow and prosper as we emerge from the recession.
Traducción simultánea al Español. Free for all registration types; no ticket required.
Speaker: George Whalin, Retail Management Consultants

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

11:00 a.m. - 12:30 p.m.
PIEA Annual Business Meeting
Chairperson: Carole Lichty-Smith, Cincinnati Country Day School, Cincinnati, Ohio

6:00 p.m. - 7:00 p.m.
PMA President’s Reception
Relax with peers and share insights about your PMA 2010 discoveries! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

7:00 p.m. - 10:00 p.m.
PMA Big Night – House of Blues
A buffet-style BBQ, combined with rockin’ live entertainment. Buses depart the Anaheim Convention Center at 6:30 p.m. sharp. The House of Blues is a moderate walk, approximately 0.5 mile from the convention center.
Tickets are $49 member/$79 nonmember (discounted price of $39 member/$69 nonmember with the purchase of an All Conference Connection Pass), and include two complimentary beverage tickets for the PMA President’s Reception and admission into the House of Blues.

Tuesday, February 23

7:00 a.m. - 4:00 p.m.
Registration Open

8:00 a.m. - 9:15 a.m.
OBS3 Official Business Session Keynote Breakfast: Building Your Business with Social Media
Guy Kawasaki is a Silicon Valley venture capitalist, an internet expert, and credited as one of the first to use evangelistic methods to promote a computer brand. He also understands how important it is to stay ahead of the social media curve by interacting with an audience and educating them, while staying on top of current trends. In Kawasaki’s “Building Your Business with Social Media,” he gives expert insight into the lesser-known practices of social networking. His little jewels of advice provide many “aha” moments, and will inspire you to use social media and interact with the public in ways that have never even occurred to you.
Tickets required; $29 member/$39 nonmember. No charge with the All Conference Connection Pass. Traducción simultánea al Español.
Speaker: Guy Kawasaki, Garage Technologies

9:15 a.m. - 4:00 p.m.
Trade Exhibits Open

4:00 p.m.
Parting Shot Reception
The closing reception for 2010 is your opportunity to reconnect with colleagues, as well as exchange notes and insights on the newest products, emerging trends, and events. Be sure to stick around: The $10,000 Grand Prize Drawing takes place at 4:15 p.m. sharp! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

4:15 p.m.
$10,000 Grand Prize Drawing
Someone could win big! Stick around and it might just be YOU!
The drawing and announcement of the winning ticket holder is held at the Parting Shot Reception. All trade attendees with an All Conference Connection Pass or full trade show registration are eligible to win. Check your badge packet for the big win opportunity!
You must be present to win. No stand-ins allowed. PMA® officers, trustees, board members, member association board members, press, single-day trade attendees, exhibitors, staff, their families, and employees are NOT eligible for the Grand Prize Drawing. All decisions at the drawing are final.



Contact Us  | 800-762-9287 U.S. and Canada | +1-517-788-8100 International