Purchase Business Tools
Members must log-in to see member pricing.
Consumer Awareness and Education
Digital Photography-From Capture to Output
Sports and Event Photography
Legal and Compliance
Marketing, Advertising and Promotions
Studio and Photographer Training
Forms and Signage
PMA Wearables and Accessories
National Photo Month
The Magic 3: Learning, Usage, Creativity Webinar ARCHIVE
Members must be logged-in for $10.00 member rate. Non member rate $19.00. Contact email@example.com for log-in questions.
Free for PMA+ Members
Today, marketing to a customer is an ongoing dialogue. The best way to authentically engage is by providing knowledge that persistently keeps the photo creativity conversation going, while always leading to a sale. It takes a deft touch to create a win-win between retailer and customer, but if you can accomplish the delicate balance, this type of content can do a lot of heavy lifting as far as sales conversion (as high as 10-25%) and long-term loyalty (priceless).
Get into specific examples of learning, usage, and creativity content, driven by a proactive and strategic editorial calendar-- with much of it executable by independent retailers with limited budgets (but also valuable lessons for retailers who have millions).
Speaker: Wendi Spiess, Ninebird Publishing
© PMA 2013 all rights reserved.