Educate your digital camera customers on how they can better manage, protect and preserve
their digital pictures with the Long Term Photo Care program by PMA.
The Long Term Photo Care program was specifically designed to support photo specialty retailers. This
one-of-a-kind program provides ready-to-use full color brochures featuring quick tips, an area for retailer
imprint, easy-to-follow PowerPoint training presentation, web page explaining the basics of Long Term Photo
Care to your customers, and ready-to-print in-store signage for all your Long Term Photo Care merchandising
campaign needs.This unique program works with you to identify the right products, services and instructional
methods for your customers who actively use digital cameras. Consisting of seven individual training
modules for you and our staff, the program covers basic technical, training and marketing issues.
Topics include:
•
Build awareness and education related to long term photo care
“Those of us in the photo business simply can’t afford complacency. Fortunately,
PMA’s Long Term Photo Care program gives retailers another avenue for building additional revenue streams by
helping our customers solve real digital dilemmas.” Jerry Sullivan,Founder and CEO, Precision Camera & Video
•
How to create Long Term Photo Care campaigns with tools and solutions designed for
consumers’ existing behavior
•
Organizing, cataloging and filing digital photographs for easier retrieval
•
Benefits and risks of the many methods of digital photo storage
•
Advantages of printed photographs for back-up purposes and how to choose archival quality
materials
•
Long term planning to protect against hardware obsolescence
•
Effectively market and promote Long Term Photo Care products and services
Order
Now! Available on CD. Contact PMA Business Resources for more information.
(517) 788-8100 or (800) 762-9287
Aust
$29 U.S.
US
$29
Canada
$29
New Zealand
$37
U.K.
£15
About the Author Laura Oles is a photo industry journalist and the author of Digital Photography
for Busy Women: How to Manage, Protect and Preserve Your Favorite Photos (Compass Trade Press,
ISBN 0-9774727-2-8). A founding team member of Pixel Magic Imaging, she left the company in July 2005 to
dedicate her time to helping busy women make the most of today's technologies. As the mother of three
small kids ages six and under, she spends so much time running that she's considered asking Nike®
for an endorsement. She is grateful her husband has a sense of humor.
