Keynotes

Sunday March 1
5:00 p.m. - 6:00 p.m.
DK1 Opening Keynote: Unlocking Cool
This presentation is a beginning-to-end exploration of how to leverage viral trends and methodical innovation to generate breakthrough ideas. It is visually engaging and packed with vivid examples, multimedia, and audience participation. Learn the importance of culture and customer obsession. Captivating micro trends will be revealed, providing a tool kit to filter ideas down to “clusters of inspiration.” You will walk away knowing how to articulate your messages for viral infection.
(Traducción simultánea al Español)
Speaker:
Jeremy Gutsche, TrendHunter.com


Monday, March 2
12:00 noon - 1:30 p.m.
LK1 Luncheon and Keynote: Photo Customers Trading Up
Michael Silverstein, senior vice president and executive officer of The Boston Consulting Group’s Office of the CEO, is an expert in consumer behavior, helping companies improve their value proposition and brand development. “Photo Customers Trading Up” explores the spending habits of middle-class America in what he calls the “new luxury phenomenon.” Silverstein discusses the emotional satisfaction consumers feel in paying premium prices for high-end products. (Traducción simultánea al Español)
Speaker:
Michael Silverstein. The Boston Consulting Group


Tuesday, March 3
8:00 a.m. - 8:50 p.m.
SP21 Win With Teamwork
Being a winner is not always about having the best players but having the players that play their best together. Teamwork is the ability to direct individual accomplishments toward organized objectives. It is the fuel that allows common people to attain uncommon results. You can throw money at all your problems if you want, but it doesn’t cost one thin dime to motivate each and every person within your organization to be their very best. Ultimately, it’s about getting our eleven to play better than their eleven.
Speaker:
Terry Bowden, Television and Radio Analyst, Columnist, Yahoo! Sports


Tuesday, March 3
9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote Dealing With Darwin: Breaking the Back of the Innovator’s Dilemma
Why is innovation such a challenge in established enterprises? Dr. Geoffrey Moore shows it is not because they cannot innovate. Instead, the trouble starts with a tendency to innovate in too many different dimensions at the same time and then comes to a head when they try to deploy their next-generation offerings, leveraging resources shared with their established franchises. Knowing these to be the real challenges, Moore then shows audiences how they can intervene to unblock the flow of innovation in their enterprises.
Simultaneous translations: Deutsch, Español, Français, and Português.
Speaker:
Geoffrey Moore, Ph.D., TCG Advisors LLC


Wednesday, March 4
9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Thinking Through Disruptive Technologies
Michael Raynor is one of the world’s leading experts on disruption. In this presentation, he will explain the core principles of disruptive technologies and show how these ideas can help you think through the strategic implications of shifting information technology (IT) paradigms. The answer is to examine your firm’s strategy: ask yourself how you differentiate yourself from competitors, whom you are disrupting – or being disrupted by – and how you hope to compete in the future, and then you’ll be able to develop a truly strategic perspective on whatever else comes down the pike next.
Simultaneous translations: Deutsch, Español, Français, and Português.
Speaker:
Michael Raynor, Deloitte Consulting LLP, Author, “The Innovator’s Solution” and “The Strategy Paradox”


Wednesday, March 4
8:00 a.m. - 8:50 a.m.
SP31 Sports Photography From a Sports Illustrated Perspective
Feel the excitement of shooting the Beijing 2008 Summer Olympic Games as Sports Illustrated Director of Photography Steve Fine shares his experiences. As a long-time professional sports photographer for the renowned international sports publication, Fine’s experiences and advice make this session a must-attend.
Speaker:
Steve Fine, Sports Illustrated


Thursday, March 5
8:00 a.m. - 9:15 a.m.
OBS3 PMA Official Business Session Breakfast Keynote: The Future of Online Communities and Commerce
Craig Newmark is the “Craig” of Craigslist and the founder of the non-commercial centralized network for worldwide urban and regional communities featuring classified advertisements with discussion boards. Craig speaks on the future of online community and commerce as one of its most successful innovators and practitioners. Called “the wizard of the local” by Time magazine, Craig was named to its 2005 Time 100. He was named Person of the Year at the 9th Annual Webby Awards, also in 2005.

Started in 1995 in Craig’s bedroom as a simple email exchange service, Craigslist now has around 10 billion page views per month, about 35 million unique visitors, and serves more than 550 cities in 55 countries. Craigslist was incorporated in 1999. As huge as Craigslist has become, it remains a model of modesty and community service. The Craigslist motto is “Give people a break” – a break from how difficult our lives are.
Simultaneous translations: Deutsch, Español, Français, and Português.
Speaker:
Craig Newmark, Craigslist

 

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