PMA 09 Convention Sessions
All events held at the Las Vegas Convention Center (LVCC), South Hall, unless otherwise noted.

/uploadedImages/PMA09PromoCover.jpg Conference Program
See the full conference program at a glance.

 

Monday||Tuesday||Wednesday||Thursday

Monday, March 2

6:00 a.m. - 9:30 p.m.
E7 PIEA Photo Safari at Zion National Park
Departs from Sahara Hotel

7:00 a.m. - 6:00 p.m.
PMA Registration
Level 2, South Hall

8:00 a.m.
PMA Golf Tournament
The Legacy Golf Club
Fee includes greens fees, carts, range balls, prizes, breakfast, lunch, and refreshments. Select your choice of scoring: Callaway
(G1) or Scramble (G2). Complete the registration form with names of players, scoring system and pairing preference, handicaps, and whether you need bus transportation. Indicate pairing preferences for players registering on other forms by attaching a separate sheet noting name and company affiliation. Cost is $110 member/$140 nonmember with the purchase of an All Conference Connection Pass, otherwise $120 member/$150 non-member. Bus departs at 6:30 a.m.


9:00 a.m.
DIMA Annual Conference
Las Vegas Convention Center, South Hall

PSPA Annual Convention
Las Vegas Convention Center, South Hall

SPAA Annual Conference
Renaissance Las Vegas Hotel

12:00 noon - 3:00 p.m.
Sneak Peek 2009 – Press Only
Renaissance Las Vegas Hotel

5:00 p.m. - 6:00 p.m.
PMA Welcome Reception
Reconnect with friends from around the world who share your excitement and anticipation about the opening of PMA 09 tomorrow! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

Tuesday , March 3

7:00 a.m. - 6:00 p.m.
PMA Registration
Level 2, South Hall

8:00 a.m.
DIMA Annual Conference
Las Vegas Convention Center, South Hall

PSPA Annual Convention
Las Vegas Convention Center, South Hall

SPAA Annual Conference
Renaissance Las Vegas Hotel

PPFA Annual Convention
Renaissance Las Vegas Hotel

PSRO Annual Convention
Renaissance Las Vegas Hotel

8:30 a.m.
PIEA Educator Workshops

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote
Dealing With Darwin: Breaking the Back of the Innovator’s Dilemma (PDF)

Why is innovation such a challenge in established enterprises? Dr. Geoffrey Moore shows it is not because they cannot innovate. Instead, the trouble starts with a tendency to innovate in too many different dimensions at the same time and then comes to a head when they try to deploy their next-generation offerings, leveraging resources shared with their established franchises. Knowing these to be the real challenges, Moore then shows audiences how they can intervene to unblock the flow of innovation in their enterprises.

The PMA 2009 Hall of Fame Award the PMA Distinguished Service Awards will be presented prior to the keynote presentation. Simultaneous translations: Deutsch, Español, and Português.

Speaker: Geoffrey Moore, Ph.D., TCG Advisors LLC
Free for all registration types; no ticket required.


10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

10:30 a.m. - 11:30 a.m.
SPFE
500 Camera to Product Technology: What the Consumer Needs to Know (PDF)
A knowledge gap exists for consumers when it comes to digital files, printing, and gifting options. SPFE has developed a plain language handout to help the retailer explain these options to the customer. Attend this session to be the first to get a copy of this guide.
Speakers:
Jay Hitchens, Qualex Corporation
Chairperson: Steve Noble, PMA

NAPET
501 What Would You Do If...? (PDF)
Have you ever questioned yourself or doubted your choice regarding a business decision? Ever wonder if anyone else has ever been in the same situation? This program is a collection of sticky questions retailers all over the world have asked Rick Segel, retailing expert. Issues from customer and employee relations to inventory and buying scenarios will be covered.
Speaker:
Rick Segel, Rick Segel & Associates, LLC
Chairperson:  Kim Volz, Ritz Camera Service Center

Listen>>

12:30 p.m. - 2:30 p.m.
S1 Spouse Luncheon With America’s Funniest Grandma!
Renaissance Las Vegas Hotel

The first time you see Carol Hughes (she goes by Mrs. Hughes), you might think, “She could be my neighbor.” She’s just about the last person you’d expect to see in a night club, so the fact she is performing in one might startle you at first – “I’m a grandmother. I don’t have any jokes about it, because they live with us and it’s not funny.”

Her act is punctuated with observations on parenting, hot flashes, and husbands. When Merv Griffin found her, he instantly made her the comedy star of his revue, “Love and Kisses” in Atlantic City and “Island Fever” near Las Vegas. Since then she has opened for Crystal Gayle, Lou Rawls, Brenda Lee, and others. Mrs. Hughes’ likeness and wit is found in her own line of greeting cards, “According to Carol.”

Advance tickets are $35 member/ $45 non-member. ($30 member/ $40 non-member with the purchase of an All Conference Connection Pass.)

1:00 p.m. - 2:00 p.m.
Are you Giving Women What They Want?
This is not just another Jennifer presentation...but why should you care?! Because women are a major  buying force.   So, why market differently to women? We'll fill you in on the key ingredients for giving women what they want and what you can do as a retailer. Want to learn more? Join us! 
Speakers: Jill E. Wight, jill-e designs, LLC; Ellen Marden, ZoomAlbum Inc.


3:30 p.m. - 4:30 p.m.
502 Roundtables
As part of the PMA community, you get access to the best tricks of the trade through networking. Join us for lively and candid discussions about what’s most pressing in the industry today.

503 Foto Libros, la Nueva Gran Opción de Negoci (PDF)
En esta conferencia, el asistente comprenderá las diferencias entre foto libros (Photo Books) y álbumes fotográficos y sus ventajas como nueva propuesta de servicio al consumidor final; igualmente se presentarán los requerimientos básicos con que los comerciantes fotográficos detallistas y los fotógrafos profesionales deben contar para ofrecer este producto a sus clientes (software, equipo de impresión y equipo de armado del foto libro); conoceremos también la solución que HP ofrece a la industria.
Conferencista: Antonio Carlín, Noritsu México, S.A. de C.V.
Chairperson: Sergio Chávez Castañeda, Photo Marketing Association International


504 Fotobücher erfolgreich verkaufen
Die Nachfrage nach Fotobüchern steigt kontinuierlich – das Internet ist mit Abstand der meistgenutzte Bestellweg. Wie auch der stationäre Fotohandel mit Fotobüchern erfolgreich sein kann, wird in diesem Vortag dargestellt.
Sprecher: Reiner Wöhrstein, Foto Wöhrstein
Vorsitz: Wolfgang Abendroth, CeWe Color AG & Co


505 A captura digital e sua influência nos negócios de imagem nas Américas
Por décadas o varejo de imagens dependeu da captura de imagens por câmaras e posterior impressão. Hoje, com a tecnologia digital, a captura de imagens não se dá apenas por câmaras, mas também por celulares e câmaras de vídeo. O palestrante que já militou na Kodak Brasileira antes de ser transferido para os EUA é um dos maiores especialistas neste assunto nas Américas e fará uma comparação entre o que existe nesta região do mundo e o Brasil, mostrando as tendências de mercado e suas principais vertentes.
Palestrante: Richard Ford, Kodak
Chairperson: Roberto Ricci, PMA Brazil


6:00 p.m. - 7:00 p.m.
PMA Get Acquainted Reception
Take this opportunity to connect faces with names and network with peers who are just as excited as you about the opening day of PMA 09. Admission and two complimentary beverage tickets are included with an All Conference Connection Pass or Full Trade Show Badge.

6:00 p.m. - 8:00 p.m.
Global Gala Reception
Renaissance Las Vegas Hotel
A gathering of worldwide PMA members and convention attendees celebrating friendship and fellowship. Join in the festivities for this truly unique taste of the world.
Advance tickets are $39 member/$49 non-member ($29 member/$39 nonmember with the purchase of an All Conference Connection Pass).

6:00 p.m. - 8:30 p.m.
N1 Ways to Differentiate and Become a Destination Business (PDF)

This program will explore the ways to differentiate a business and make your store special and talked about by your customers. It will also help businesses define what their next level is and create a path to that level by offering various differentiating strategies and techniques. Learn the eight major categories to differentiate your business: product, presentation, promotion and advertising, people, education, community involvement, pricing, and procedures.
Hear Rick's take on the best form of advertising.

Listen >>
Speaker: Rick Segel, Rick Segel & Associates, LLC
Tickets are $49 member/$99 non-member ($39 member/$89 non-member with the purchase of an All Conference Connection Pass).


N2 How to Photograph Anyone

Working outdoors or in the studio, Clay Blackmore, a Canon Explorer of Light and a member of the elite Cameracraftsmen of America group, will show you how to harness the light and create beautiful images of men, women, children, families, brides, individuals, couples, and groups. Don’t miss this fun and engaging program for those who wish to learn how to create great portraits.

Speaker: Clay Blackmore, Clay Blackmore Photography
Tickets are $49 member/$99 non-member ($39 member/$89 non-member with the purchase of an All Conference Connection Pass).


N3 How to Build a Great Website
This fun presentation uses lay terminology and combines mainstream examples, like Amazon.com, with photo-industry websites to show you what makes a good or bad website. We’ll provide a series of practical and manageable steps to help anyone take control and realize an outstanding website. You’ll take away:

* Basics of good web design
* Examples of great web design
* A practical plan for having a great website

Speaker: Dirk Knemeyer, Involution Studios
Tickets are $49 member/$99 non-member ($39 member/$89 non-member with the purchase of an All Conference Connection Pass).

Listen >>

N4 Workflow Automation With Adobe Photoshop and Bridge Tutorial
Sponsored by Adobe, Wacom, and X-Rite

This tutorial will show you the multitude of key features in Adobe Photoshop CS4 and Bridge to make your image processing more efficient. During this session, you’ll learn more productive techniques to build, customize, and apply Photoshop actions to many images and work with batching, image processor, and image variables to customize your workflow to speed up the tedious yet essential aspect of processing dozens to hundreds of images a day. You may share access to an imaging workstation (up to three per workstation).

Speaker: Michael Ninness, Adobe Systems
Tickets are $79 member/$109 non-member ($69 member/$99 non-member with the purchase of an All Conference Connection Pass).


6:30 p.m. - 8:30 p.m.
FTF PPFA Face-to-Face Showcase Reception ?

7:00 p.m.
E10 Evening With an Artist – Featuring Jodi Cobb ?
Sponsored by Nikon


Jodi Cobb has received national and international acclaim for her work – from her stories for National Geographic magazine, including “21st-Century Slaves,” “The Enigma of Beauty,” and “This Thing Called Love,” to her coverage of China when it first reopened to the West. She was the first photographer to document the hidden lives of the women of Saudi Arabia, and she was the first woman to be named the White House Photographer of the Year.

A world traveler (she had been around the world twice with her family by the time she was 12) and a storyteller for more than 20 years, she has photographed in more than 50 countries. Paperback copies of her book “Geisha: The Life, the Voices, the Art” will be available for purchase after her talk. Hardbound copies, which are currently out of print, will also be available.
Session Chair: Daniel Overturf, Southern Illinois University, Carbondale, Ill.
Free to all registrants; ticket required.


Wednesday , March 4

7:30 a.m. - 5:00 p.m.
PMA Registration
Level 2, South Hall

8:00 a.m.
DIMA Annual Conference
Las Vegas Convention Center, South Hall

PSPA Annual Convention
Las Vegas Convention Center, South Hall

SPAA Annual Conference
Renaissance Las Vegas Hotel

PPFA Annual Convention
Renaissance Las Vegas Hotel

PSRO Annual Convention
Renaissance Las Vegas Hotel

9:00 a.m.
PIEA Board of Directors Annual Meeting

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote ?
Thinking Through Disruptive Technologies

Michael Raynor is one of the world’s leading experts on disruption. In this presentation, he will explain the core principles of disruptive technologies and show how these ideas can help you think through the strategic implications of shifting information technology (IT) paradigms. The answer is to examine your firm’s strategy: ask yourself how you differentiate yourself from competitors, whom you are disrupting – or being disrupted by – and how you hope to compete in the future, and then you’ll be able to develop a truly strategic perspective on whatever else comes down the pike next.

The members of PMA will elect their 2009-2010 board of directors at this Official Business Session. Simultaneous translations: Deutsch, Español, and Português.

Speaker: Michael Raynor, Deloitte Consulting LLP, Author, “The Innovator’s Solution” and “The Strategy Paradox”
Free for all registration types; no ticket required.


10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

10:30 a.m. - 11:30 a.m.
SPFE
600 Photo Books: What Works, What Doesn’t, and What Needs to Be Invented? (PDF)
Industry experts encourage offering photo books to customers. This vendor panel discusses the issues to understand to be able to offer this service. Attendees will also have the opportunity to provide feedback as to what is needed to enhance the current photo book experience for their customers.
Speakers: Kesley Anderson, Lucidiom; Vahé Christianian, LifePics; Jaya Greenip, Snapfish; Joellyn Gray, Fujifilm, USA
Chairperson: Jay Hitchens, Qualex


11:00 a.m. - 2:30 p.m.
Spouse Program
S2 Tuscan Cooking Class and Lunch at Wolfgang Puck’s Trattoria del Lupo

Join us at Trattoria del Lupo, Mandalay Bay Resort and Casino, Wolfgang Puck’s first Italian restaurant, for a “hands-on” Italian cooking experience with authentic Italian cuisine and Wolfgang Puck-trained chefs. Discover essential techniques for making pizza, pasta, and tiramisu. La Dolce Vita – Tiramisu! You’ll be the hit of your next dinner party with these divine recipes. The cooking demonstration is followed by a three-course lunch affair that is sure to be remembered!

Advance tickets are $85 member/$95 non-member ($80 member/$90 non-member with the purchase of an All Conference Connection Pass). Limited seating. Shuttle departs main entrance of the LVCC, South Hall at 11:00 a.m. and returns at 2:30 p.m.

11:30 a.m. - 12:00 noon
NAPET® Luncheon

1:00 p.m. - 2:00 p.m.
Starting to Turn Green?
 What is sustainable? Do my customers really care if I recycle? What can I do to market my efforts? Join your
colleagues and learn tips on how to start making your business operations easier on the planet - and on your bottom line.

Speaker: Judy Zaczkowski,
Essential EHS, Inc

3:30 p.m. - 4:30 p.m.
NAPET
601 NAPET Speaks
Join us for a great opportunity to network with peers at our idea-exchanging roundtable session.
Chairperson: Allen McEver, Peachtree Camera & Video Repair


602 Roundtables
As part of the PMA community, you get access to the best tricks of the trade through networking. Join us for lively and candid discussions about what’s most pressing in the industry today.

Español
603 Casos de Éxito de Negocios Fotográficos por Internet (PDF)
Adaptación de la plataforma tecnológica a distintos modelos de negocio e impacto en la construcción de la categoría en mercados latinoamericanos.
Conferencistas:
Pierre Koloboff, Gretag Services S. de R.L. de C.V. y Renato Rossello, Rollpix S.A.
Moderador: Sergio Chávez Castañeda, Photo Marketing Association International


Deutsch
604 Kiosksysteme, Fotobücher, Kalender und mehr
Erfolgreiche Marketingsysteme im Handel einführen und mit gezielten Vermarktungstrategien Verbraucherbindung schaffen.
Sprecher:
Jürgen Spexard, Der Club Bertelsmann - Vertrieb Photo
Vorsitz: Thomas Grunau, CeWe Color AG & Co


6:00 p.m. - 7:00 p.m.
PMA President’s Reception
Relax with peers and share insights about your discoveries from PMA 09! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

7:00 p.m. - 9:30 p.m.
PMA Big Night – Featuring The Beach Boys!
The Beach Boys continue to create and perform with the same bold imagination and style that marked their explosive debut more than 40 years ago. America’s favorite band continues to play more than 100 shows annually, setting attendance records and selling out fairs, festivals, performing arts centers, and casinos along the way. In 2006, the band released “Sounds of Summer: The Very Best of The Beach Boys,” which certified double platinum, marking their biggest resurgence since 1976!


Let The Beach Boys take you back to younger days with the sounds of “Surfin’ USA,” “Kokomo,” “Fun Fun Fun,” “Wouldn’t It Be Nice,” “Good Vibrations,” “California Girls,” “Little Deuce Coupe,” “I Get Around,” and other hits you’ll easily recognize and eagerly sing along with! Enjoy the legendary vocal harmonies of The Beach Boys, which will continue to evoke fond memories of summertime youth, fast cars, and young love for decades to come!

Tickets are $49 member/$79 non-member (discounted price of $39 member/$69 non-member with the purchase of the All Conference Connection Pass) and include two complimentary beverage tickets for the Big Night Reception and The Beach Boys performance.

Thursday , March 5

7:30 a.m. - 4:00 p.m.
PMA Registration

8:00 a.m. - 9:15 a.m.
PMA Official Business Session Breakfast Keynote
The Future of Online Communities and Commerce

Craig Newmark is the “Craig” of Craigslist and the founder of the non-commercial centralized network for worldwide urban and regional communities featuring classified advertisements with discussion boards. Craig speaks on the future of online community and commerce as one of its most successful innovators and practitioners. Called “the wizard of the local” by Time magazine, Craig was named to its 2005 Time 100. He was named Person of the Year at the 9th Annual Webby Awards, also in 2005.

Started in 1995 in Craig’s bedroom as a simple email exchange service, Craigslist now has around 10 billion page views per month, about 35 million unique visitors, and serves more than 550 cities in 55 countries. Craigslist was incorporated in 1999. As huge as Craigslist has become, it remains a model of modesty and community service. The Craigslist motto is “Give people a break” – a break from how difficult our lives are.

Craig Newmark is chairman of Craigslist and works full time as a customer service rep, fighting off spammers, scammers, bad New York apartment listers, and other evildoers. He has 25 years of experience as a web-oriented software engineer and worked for IBM for 18 years as well as for Charles Schwab & Co. He holds a master’s degree in computer science.

Simultaneous translations: Deutsch, Español, and Português.

Speaker: Craig Newmark, Craigslist
Ticket required. Fee: $29 member/$39 non-member; no charge for All Conference Connection Pass registrants.


9:15 a.m. - 4:00 p.m.
Trade Exhibits Open

9:30 a.m.
PPFA Annual Convention
Renaissance Las Vegas Hotel

PSRO Annual Convention
Renaissance Las Vegas Hotel

10:30 a.m. - 11:30 a.m.
SPFE
700 Advantages and Disadvantages of Archival Storage Methods (PDF)
Is there any advantage to using one digital image storage method versus another? What can be expected from digital image files in the future? Attend this session and get the latest information on this topic from the industry experts.
Speaker:
Franziska Frey, Ph.D., Rochester Institute of Technology


11:00 a.m. - 12:00 noon
Deutsch
701
Neue Segmente – neue Rendite?
Die Digitalfotografie hat neue Zubehörprodukte wie zum Beispiel digitale Bilderrahmen, Bildspeicher etc. ermöglicht. Mit dem richtigen Marketing kann auch der Fotohandel damit Geld verdienen.
Sprecher:
Johannes Bockemühl-Simon, JOBO AG
Vorsitz: Martin Wagner, Ringfoto GmbH & CO KG


12:00 noon
$1,000 Cash Drawing

1:00 p.m.
$1,000 Cash Drawing

1:00 p.m. - 2:00 p.m.
PMA 09 Retailer Hot Picks!
Finding the new products at PMA 09 can be a big task. Let executives from international buying groups tell you what they think will be the hot sellers this year.
Moderator: Bill McCurry, McCurry Associates


2:00 p.m.
$1,000 Cash Drawing

3:00 p.m.
$1,000 Cash Drawing

4:00 p.m.
Parting Shot Reception
The closing reception for 2009, this is your opportunity to connect with your colleagues and exchange notes and insights on the newest products, emerging trends, and events. And be sure to stick around, the $10,000 Grand Prize cash drawing takes place at 4:15p.m. sharp! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

4:15 p.m.
$10,000 Grand Prize Drawing
Someone could win big! Stick around and it might just be YOU! The drawing and announcement of the winning ticket holder is held at the Parting Shot Reception. All trade attendees with an All Conference Connection Pass or full trade show registration are eligible to win. Check your badge packet for the big win opportunity! Deposit ticket in the prize box located at the PMA Store.

You must be present to win. No stand-ins allowed. PMA officers, trustees, board members, member association board members, press, single-day trade attendees, exhibitors, staff, their families, and employees are NOT eligible for the Grand Prize Drawing. All decisions at the drawing are final.

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