program

6Sight 2009 Program
 
November 10         
 
5:30 p.m. - 7:00 p.m.      Welcome Reception, Maritime Museum
 
November 11
 
7:30 a.m. - 8:30 a.m.       Breakfast, Portola Hotel Lobby
 
8:30 a.m. – 8:40 a.m. Welcome Presentation
Speaker: Tom Rieger, AIE
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8:40 a.m. – 8:50 a.m. The 6Sight Perspective
Speaker: Alexis Gerard, Future Image
Alexis Gerard, 6Sight founder and program chair, will put his 20-year record of industry forecasting on the line once again, and present his views on the key strategic trends shaping the future of imaging
   
8:50 a.m. – 9:45 a.m KEYNOTE: Computational Photography – The Future Starts Now
Speaker: Ramesh Raskar, MIT Media Lab, Associate Professor; Camera Culture group, Leader; Center for Future Storytelling, Co-director


Though revolutionary in many ways, digital photography is essentially electronically implemented film photography. By contrast, computational photography exploits plentiful low-cost computing and memory, new kinds of digitally enabled sensors, optics, probes, smart lighting, and communication to capture information far beyond just a simple set of pixels. It promises a richer, even a multilayered, visual experience that may include depth, fused photo-video representations, or multispectral imagery. Professor Raskar will discuss and demonstrate advances he is working on in the areas of generalized optics, sensors, illumination methods, processing, and display, and describe how computational photography will enable us to create images that break from traditional constraints to retain more fully our fondest and most important memories, to keep personalized records of our lives, and to extend both the archival and the artistic possibilities of photography.

   
9:45 a.m. – 10:15 a.m. Morning Break in the Tech Fair

10:15 a.m. - 12:30 p.m.

CLUSTER: 3D – The Next Dimension in Imaging

As Hollywood moves aggressively into 3D movies, TV manufacturers are rushing to offer consumers 3D-capable screens to bring that content into their homes. In parallel, major technology advances have revolutionized 3D image capture and lenticular printing. As these trends converge, 6Sight looks at the prospects for 3D imaging to go mainstream.

10:15 a.m. – 10:30 a.m. New Technology Showcase: Fujifilm 3D System
Speaker: Jim Calverley, Fujifilm

Fujifilm will showcase its new Finepix Real 3D digital camera and photo viewer. The digital camera, known as the Finepix Real 3D W1, announced by Fujifilm in their Tokyo offices earlier this summer, is a Dual 10 Megapixel, Dual Fujinon 3X optical zoom lens camera that captures both 3D photos and video and stores the information to a single SD/SD-HC media card. The Finepix Real 3D W1 digital camera also has special 2D features that take advantage of its special configuration such as shooting both wide angle and zoom shots, high and low sensitivity (ISO), or two different color modes, simultaneously.

   
10:30 a.m. – 11:00 a.m. 3D: How and Why
Speaker: Lenny Lipton, Oculus3D


Not a novelty or a niche, 3D is the future of imaging. Author, inventor, and 3D imaging pioneer Lenny Lipton will deliver an overview “map” of the technologies grouped under the “3D” label, and discuss how recent announcements of mainstream 3D products by the likes of Sony, Panasonic, Fujifilm, and Samsung, among others, open the door for 3D home movies and snapshot products and services.

   
11:00 a.m. – 11:30 a.m. Hollywood and 3D TV
Speaker: Rick Dean, 3D@Home Consortium

Rick Dean, vice president of technology development at Lucasfilm spinout, THX, and board member of 3D@Home Consortium, will provide insights into the rapid move of commercial content – both movies and broadcasts – to 3D standards, and how it is driving consumer electronics manufacturers to bring 3D-capable TV screens to consumers.
   
11:30 a.m. – 12:10 p.m. Lenticular Printing
Panelists: Russell Brown, Adobe; Jim Calverley, Fujifilm; Bonny Lhotka, Digital Atelier; Jeff Miller, HumanEyes

Moderators: Alexis Gerard, Future Image; Steve Pullin, FullColor

Invented in the late 1940s, lenticular imaging has historically been used to create small novelty items, from trinkets in boxes of Cracker Jacks®, to religious cards. In 1998, wide-format printers, improved lens overlay technology, and affordable software rendering drove a move from traditional to digital techniques, enabling a wider audience to explore this innovative medium. Today, lenticular printing is becoming increasingly attractive for numerous commercial applications, including eye-catching marketing communications pieces. The panel will discuss what it takes to participate in this exciting opportunity.
   
12:10 p.m. – 12:30 p.m. The Added Dimension – Thinking and Visualizing in 3D
Speaker: Bonny Lhotka, Digital Atelier


While much of the lenticular work produced is for advertising and marketing, a few artists are exploring the medium as a tool for communicating an artistic vision. Lhotka’s presentation will explore how the availability of an “added dimension” changes the creative process from concept through execution. Reinforcing her presentation, several of her original pieces will be on display at the Monterey Conference Center Alvarado Gallery during 6Sight. These original works create virtual space, and transform the static environment into innovative art that captures viewers and draws them into the artist’s world.

   
12:30 p.m. – 1:45 p.m. Networking Luncheon Located in the Tech Fair
   
1:45 p.m. – 2:30 p.m. Bringing 3D to the Consumer Mainstream
Panelists: Rudy Burger, Woodside Capital; James Chung, The International Photographic Council; Jerry Grossman, Demystifying Digital; Dale H. Maunu, Insight Media; Melissa Perenson, PC World
Moderator: Paul Worthington, Future Image


In its new digital incarnation, will 3D be a “for real” mass market technology? A panel of industry experts and journalists will discuss technical and commercial requirements, as well as the business challenges of turning 3D into a widely accepted and used visual technology in the home.

2:30 p.m. - 5:00 p.m.

CLUSTER: Mobile Imaging 2.0
Camera phones may have conquered the world; but historically, their subpar image quality and related capabilities have limited their impact in the imaging market. Now, networks and user interfaces have improved dramatically, making visual communication easier; and embedded cameras themselves are reaching levels of performance comparable to those triggering acceptance of digital cameras some years back. Is the promise of “a billion cameras worldwide” about to be realized? If so, what are the implications?

2:30 p.m. – 3:00 p.m. State of the Camera Phone Industry
Speaker: Tony Henning, Future Image
   
3:00 p.m. – 3:15 p.m. New Technology Showcase: Scalado
Speaker: Sami Niemi,
Scalado

Sami Niemi, Scalado's CTO and co-founder will present new capturing and image processing paradigms enabled by SpeedTags enhanced HW, and SpeedView Camera SDK. Several camera phones are already shipping with SpeedTags HW, and majority of the Camera HW have licensed SpeedTags, so expect the revolution to be just around the corner.

   
3:15 p.m. – 3:30 p.m. New Technology Showcase: Tessera
Speaker: Liam Goudge
, Tessera

Liam Goudge will showcase Tessera’s latest Imaging & Optics demonstrator:  a wireless “smart” camera module. The demonstrator includes a VGA wafer-level camera that integrates the company’s wafer-level optics and image sensor packaging, and face and smile detection technologies. Combined, these technologies can enable a toy to detect multiple faces and provide appropriate responses, from making happy sounds when a new face appears, to laughing when a face smiles.

   
3:30 p.m. – 4:00 p.m. Afternoon Break in the Tech Fair
   
4:00 p.m. – 4:15 p.m. Showcase: Imsense
Speaker: Philippe Dewost, Imsense

Philippe Dewost, CEO of computer vision company imsense will be presenting the company’s eye-fidelityTM technology: breakthrough patented Dynamic Range Correction technology resulting from over 10 years of R&D for both Low Dynamic Range and High Dynamic Range images. The engine does not require any setup, delivers a professional grade quality output from any source, preserves the image’s color balance integrity, and is orders of magnitude faster than any existing solution with a low memory footprint making it handheld- compatible. Mr Dewost will illustrate the applications for this technology – from sensor to software, from point-of-capture to photo-processing, from device to the cloud, and in particular illustrate how it meets the needs of real-world image processing for HDR images. 

   
4:15 p.m. – 5:00 p.m. Cameraphones: Ground Zero for Imaging Innovation
Panelists: Philippe Dewost, Imsense; Liam Goudge, Tessera; Sami Niemi, Scalado; Lisa Walker, I
3A; John Casey, Aptina; Mark Rodda, Motorola Mobile Devices
Moderator: Tony Henning, Future Image 

Camera-phones are unquestionably entering the mainstream of consumer photography - more people are taking and sharing more camera-phone pictures more often.  How are the challenges that stifled the industry for so long being overcome?   What new technologies are driving the increase in usage and what innovations (or innovative technology) are right around the corner to drive the next phase of the industry's maturation and growth?
 
   
6:30 p.m. – 10:00 p.m. Networking Night with a dinner and a movie at Monterey’s 3D iMax Theatre
   
November 12
 
7:30 a.m. - 8:30 a.m.       Breakfast, Portola Hotel Lobby
   
8:30 a.m. – 8:35 a.m. Day 2 Welcome and Opening Statements
Speaker: Alexis Gerard, Future Image
   
8:35 a.m. – 8:45 a.m. State of the Camera Industry
Speaker: Paul Worthington, Future Image
   
8:45 a.m. – 9:20 a.m. KEYNOTE: The Brilliant Future of Photography
Speaker: Stephen Johnson, Photographer, Author, Digital Imaging Pioneer


Renowned author, photographer and digital imaging pioneer Stephen Johnson will lead an exploration of the future of photography – what we know today, what current technologies promise, and where obstacles remain. As a large-format landscape photographer born of the silver age, his perspectives are both classical and radical. Imagine with him the digital cameras of tomorrow, the future of digital imaging, and the broad possibilities of photography itself.


9:20 a.m. - 12:10 p.m.

CLUSTER: Rise of the Amateur
More than ever before, cameras free users from the technical hurdles to taking good pictures. In parallel, ever-growing internet and print-on-demand capabilities are enabling photo enthusiasts to connect and build audiences in ways previously unseen. As a result, the niche photo amateur market is expanding into a mass-market segment of personal visual expression. This cluster examines new opportunities arising in the products and services areas and as a result of the massive creation of high-quality visual content by nonprofessionals.

9:20 a.m. – 9:50 a.m. Understanding the Amateur
Speakers: Alexis Gerard, Future Image; Gary Pageau, PMA


Presenting selected findings from a groundbreaking joint research project recently conducted by PMA and Future Image into the motivations and behaviors of a new generation of photo enthusiast, these avid photographers don’t just use DSLRs; they have secondary cameras, use new print-on-demand services and, most important, form powerfully reinforcing communities on the web. This session will showcase emerging opportunities in serving the evolving needs of these customers.
   
9:50 a.m. – 10:30 a.m. Amateur Social Networking
Panelists: Seth Familian, JPG;
Glenn Paul, FCT Photo Services; Stephen Terlizzi, wearephotographers.com; Vince Broady, thisMoment
Moderator: Paul Worthington, Future Image


A key engine fueling the passion for photography among enthusiasts is interaction with others of like mind. Here again, the web has changed everything. Social networks, both those dedicated to photography and those more broadly focused, are enabling talented and dedicated amateur photographers to build “audiences” numbering in the thousands. How can the industry benefit more from these thriving virtual worldwide “camera clubs?”
   
10:30 a.m. – 10:45 a.m. Morning Break in the Tech Fair
   
10:45 a.m. – 11:15 a.m. Monetizing Amateur Images
Panelists: John Griffin, Cutcaster; Iain Scholnick, ImageSpan; Pete Wheelan, Blurb; Amy Love, Picscout
Moderator: Richard Weisgrau, Richard Weisgrau Photography


There are millions of advanced amateur photographers worldwide, many of whom have high-level visual literacy, including artistic skill and aesthetic values. Even entry-level digital cameras are programmed to take the guesswork from 95 percent of photography, and what the camera does not fully adjust for can be quickly corrected in post-processing. The convergence of human talent and technology has made the monetization of amateur photography a potential profit center. This panel discussion, moderated by Richard Weisgrau, former ASMP executive director and author of “Selling Your Photography,” will examine the new opportunities in both personal and commercial content.
   
11:15 a.m. – 11:30 a.m. New Technology Showcase: ImageSpan/Digimarc
Speaker: Iain Scholnick, ImageSpan

ImageSpan is the creator of LicenseStream, the market-leading licensing and royalty payment automation platform for all media types and businesses, from individual creators to enterprises. ImageSpan is the exclusive provider of license registry services to the PLUS Coalition, the international, multi-industry standards body for image licensing. 

   
11:30 a.m. - 11:40 a.m.
AIE Business Meeting
   
11:30 a.m. – 12:10 p.m. Analyst Panel Discussion 1
Speaker: Liz Cutting, The NPD Group; Don Franz, Photo Imaging News; Ron Glaz, IDC; Steve Hoffenberg, Lyra; Marion Knoche, GfK; Ed Lee, InfoTrends; Gary Pageau, PMA; Paul Worthington, Future Image

Moderator: Kristy Holch, Consumer Electronics Reporter

The 6Sight industry-exclusive analyst panel discussion features representatives of Future Image, Gfk, IDC, InfoTrends, Lyra, NPD, Photo Imaging News, and PMA debating key issues facing the imaging business. Topics will include emerging technologies, new user behaviors, the impact of current economic recession and how it will transform the imaging industry, and much more.  This discussion offers a unique opportunity to compare and contrast the views of all the leading imaging analyst firms in a high-energy, open format.
   
12:10 p.m. – 1:10 p.m. Networking Luncheon Located in the Tech Fair
   
1:10 p.m. – 1:40 p.m. Analyst Panel Discussion 2
The panel returns to continue its discussion on the future of imaging.


1:40 p.m. - 4:50 p.m.

CLUSTER: Print It Your Way
Single photographic prints are on the wane, but new technology is making it easier than ever to produce hard copy output of image-rich documents on demand, in whatever format and quantity desired. Are we heading into a fundamental change in the value proposition and opportunity landscape for hard copy printing?

1:40 p.m. – 2:00 p.m. Reinventing Photo Book Publishing: “The Obama Time Capsule”
Speaker: Rick Smolan, Against All Odds Productions


Rick Smolan has been breaking new ground in photography publishing since the early1980s with the “Day in the Life” and “24-Hours” series of books, combining creative storytelling with state-of-the-art technology. His latest project, “The Obama Time Capsule,” is a radical experiment in both print-on-demand publishing and personalization: a photography book that is different for each book buyer, created, in part, by the very people who buy it. Beyond its topic – the election of the first black president in U.S. history – the book is a fascinating example of a new form of book publishing, one enabling anyone to add themselves and their families to a major historical event. Smolan will present what he and his team discovered in the course of producing this groundbreaking project, including never-before released data on the personalization patterns of customers.
   
2:00 p.m. – 2:30 p.m. Print-On-Demand Technology
Panelists: Jeff Tabit, Kodak; Doug Rowan, 1000Museums; Brian Segnit, Xerox; Ron Kubara, Noritsu Canada Ltd.
; Kalle Marsal, HP
Moderator: Scott Brownstein, Brownstein & McCabe Associates

High-speed variable output color presses are doing more than creating a revolution in printing - they're enabling a revolution in publishing. Now that short-run, on-demand publication of traditional books, photos and photo books has become a viable economic model we¹re fast leaving behind the days when publishing houses controlled - some would say bottlenecked- the flow of content between authors and customers. This session will review the state-of-the-art of relevant printing equipment, explore what additional possibilities it has opened the door to, and peek "around the corner" at what the next generation of equipment will enable.

   
2:30 p.m. – 2:50 p.m. Democratizing Photo Book Publishing
Speaker: Pete Wheelen, Blurb

Having a book of their images published has always been one of the key objectives and crowning accomplishments of any photographer. However the economics of publishing and distribution have been such that only a very small minority have achieved it. As digital imaging drives an explosion in the number of talented image makers, these constraints have become an increasingly frustrating and counter-productive bottleneck. Among the companies who have stepped up to the plate to deliver a new model for on-demand publishing and distribution, Blurb has achieved unique leadership and recognition. Blurb COO Pete Wheelan will describe the new world of photo book publishing his company is creating.


 
3:00 p.m. - 3:10 p.m. New Technology Showcase: Unibind
Speaker: Andy Ludedecke, Unibind 

Unibind will be showcasing its products that provide binding solutions that range from low volume retail lab and no equipment necessary  to high volume production equipment with the ability to bind 400 books per hour. Products range from soft cover presentations to high end hardcovers.  Unibind's equipment is extremely easy to use, and takes minimal operating experience or time.

   
3:10 p.m. – 3:40 p.m. Afternoon Break in the Tech Fair
   
3:40 p.m. – 3:55 p.m. New Technology Showcase: RocketLife
Speaker: Michael Moore, RocketLife

RocketLife will be showcasing its latest technological developments furthering the RocketLife Advantage by being relevant in all customer touch points. Learn how RocketLife will enable you to keep your eye on the dollars required to create, maintain and leverage your assets into a cost effective, time efficient Monetization Engine, across Consumers, Business and Industry.

 
3:55 p.m. – 4:40 p.m. Photo Book Software
Panelists: Reiner Fageth, CEWE; Michael Moore, RocketLife; Chanan Steinhart, DigiLabs

Moderator: Paul Worthington, Future Image

Short-run on-demand photo books are the breakout new hard copy product in consumer imaging. The nexus of the business, however, is the creator – the person willing to invest time and design talent, in addition to images, to create a book. How can that be encouraged through a better experience? This panel will present and discuss contrasting approaches, from those emphasizing simplicity and automation, to those seeking to provide greater rewards through creativity.

   
4:40 p.m. – 5:00 p.m. Bridging the Gap to the New Output Opportunity
Speaker: Scott Brownstein, Brownstein & McCabe Associates


Digital photography offers the promise of an ever-expanding range of new and exciting, high-value “compendium” products (the best known being the personalized photo book) that result when personal images are combined with customized text and graphics. Unfortunately, while imagining these new products is easy, building design and production systems that foster mainstream adoption is more difficult. At the very moment we desperately need expanded consumer awareness, the absence of flexible and broadly adopted document description standards that meet the needs of the current, always-connected, multiscreen environment, is fragmenting and confusing the market. Scott Brownstein will present some simple, yet powerful, industry conventions and strategies to couple the power of independent software developers with latent consumer demand to bring us to the promised land of mass-market, image-rich document creation and production.
   
5:00 p.m. – 5:10 p.m. Conference Close
 
 
 

 

imaging exec

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