When you own or run a business, people associate your face with your business. That’s why it so important that you have high-quality, professional headshots. Using your phone, electronic device or camera to take a photo just isn’t good enough for corporate headshots and business headshots.

Now that social media has taken on such an important role in promoting our professional abilities, having an impact-making headshot is more important than ever. … A good headshot gives people an idea of your personality before they meet you. A smile portrays approachability. A serious look portrays determination.

Chances are that if you are in business, you have heard about corporate head shots and how all the biggest and brightest CEOs take great pride in their image this way. You might have just brushed this off, thinking to yourself that a professional head shot isn’t necessary. On the other hand, you might already realize the importance of a professional head shot and are just reading this to solidify your opinion.

In this day and age, we have this digital identity. It’s like your calling card. Business cards are out, headshots are in. It puts a face with a name. Companies and personal brands are starting to get that. Anybody that is entrepreneurial needs a headshot, even if it’s just going to sit on LinkedIn. LinkedIn profiles without headshots look ridiculous.

How Often Should You Refresh Your Headshot?

You should shoot a headshot session every year and have different shots you can use for different things. It’s nice to update the headshot for the look you currently have. If you don’t change your look, you can probably get a couple years out of them.

When somebody changes their profile picture on a social media platform, it gets the most likes out of anything they posted that year. The people following you on these platforms want to see you. They’re looking for you.

Representing Your Business the Right Way

Whether you want to post your head shot on your company’s website, or want to post it on your social media pages, you are always representing your business in one way or another. You might deal with other businesses or with the general public, but a professional head shot will put confidence into your business and make your clients (both businesses and public) more willing to deal with you.

Think about it for a moment, if you were searching for a new supplier and found that a certain company was a very viable supplier, but the CEO had an unprofessional head shot in casual clothes – would you be willing to deal with this company?

Utilizing Platforms Such as LinkedIn

LinkedIn has grown in popularity ever since its inception, it has become of the biggest platforms for businesses and professional individuals. It has an abundance of advantages including networking, advertising, recruiting, and so much more, so it really should be utilized. If you’re not utilizing LinkedIn to its full potential then this is only going to have a negative impact on your business.

By having a profile on LinkedIn you will be able to connect with business and professional individuals alike, but you need to look the part if you want to get the most out of this platform. A professional corporate head shot will allow you to portray your business the way it should be portrayed.

Getting the Most from Your Headshot

There are many tips and tricks that you can implement in order to get the most from your head shot. One thing that many executives do is try to portray themselves as seriously as possible, this doesn’t always have to be the case! In some industries you might have to look serious, but if possible, make sure to show a bit of personality, people will remember!