Headshot sessions can vary in price depending on if it the pictures are just for one person or for multiple people (up to 50 or more) who are part of the same office.
Clients typically use the photos for LinkedIn, social media, company websites, company portfolios, marketing or advertising.
Many photographers also offer basic retouching (color or exposure adjustment), advanced retouching (blemish removal or photoshopping) and makeup services. Photo delivery methods can include digital or online download, CD/DVD, physical proofs and prints, flash drive, or physical album. Several factors affect the cost of corporate headshots.
The cost of headshot sessions for one person varies depending on the number of retouched photos requested, the number of outfit changes and photo backgrounds requested, and the session length. Here are some examples of individual headshot session pricing:
- PMAI in New York, NY
- 30-minute headshot session: $300, including one outfit, one background, one retouched photo and up to 40 unedited proofs
- 60-minute headshot session: $450, including up to two outfits, up to two backgrounds, three retouched photos and up to 80 unedited proofs
- 90-minute headshot session: $600, including up to three outfits, up to three backgrounds, five retouched photos and up to 120 unedited proofs
Large corporations or small businesses sometimes hire a photographer to take headshots of employees for use on the company website and for marketing or branding purposes. Many photographers offer a per-headshot discount over individual session pricing because they can concentrate work efforts into one location and bundle multiple jobs into one.
Costs vary depending on the industry, the number of people photographed, the location of the business and any extra services provided such as special lighting, backdrops, makeup and other add-ons. For example, some studios charge $1,500 for headshot photography services at a small technology company. This price included 10 individual headshots, with one retouched final image for each person. Here’s how costs break down:
- $600 for headshots
- $300 for makeup
- $300 for travel fees
Reputation and location
Photography companies with high-profile clientele or an esteemed reputation may charge higher prices for headshot sessions than those without similar clout. Also, photographers working in metropolitan areas with a higher cost of living generally have higher rates than those living in more rural areas.
Clients can often request custom retouching of photos if they want specific changes or outcomes. Custom retouching takes more of the photographer’s time and expertise and will increase the price accordingly. Some photographers charge $50 for one retouched image, $100 for three images and $150 for five images.
Some photographers charge higher rates if they have to travel to clients than if the photo session takes place in their own studio. Additional fees cover the photographer’s travel time and transportation expenses as well as the effort and cost of transporting lighting and other equipment—particularly if it is outside their standard service range.