Professional School Photographers Association International
Steeped in the richness of tradition, the Professional School Photographers Association International (PSPA™) advances the business of school photography. Through education, research, and events, PSPA honors generations of professional photographers and labs who established the time-honored value of capturing memories, elevating professional standards, and discovering new business strategies.
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PSPA 2010 General Session: Secondary School Administrator Panel
Understanding the yearbook industry can help a studio be successful in this market. This panel from the National Association of Secondary School Principals discussed ways to reach the school decision maker, whether a principal, yearbook advisor, or school administrator. it also looks into what they look for in a vendor and how to get their business. Watch video
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Kodak Industry Address
Speaker: Ed Monahan
Professional imaging markets continue to see sweeping changes and a decline in traditional business, leaving industry members to wonder about their future. This presentation will make a case for the underlying causality of consumer opt-out as well as provide a forward look at the future of the imaging industry. Based on these observations and conclusions, a perspective will be offered on the choice sets professional imaging businesses must make to successfully compete. Critical attention will be given to digital economics and utility, consumer consumption, further technology disruption, and removing the ‘friction’ from the digital ecosystems – that’s where the future profit pools lay. Watch video
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