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PPFA Marketing Research
To help you run your business, PPFA offers the latest insights into frame shop trends with marketing research reports. See what consumer attitudes to framing, what the finances of other frame shops look like, and more.

Custom framing reports are released periodically and are downloadable in Acrobat PDF (Portable Document Format) files.

Most reports are available at no charge to PPFA members. Non-members can purchase reports through the PMA Report Marketplace, powered by Lulu.


2009PMA_US_Custom_FramingReport_sm 2009 PPFA US Custom Framing Report
This report, designed to aid in business planning, provides an overview of the custom framing market and measures the spending of U.S. consumers custom framing services. Locations where custom frames are made, uses for custom frames, and previous purchasing patterns are also discussed.

Details of the report include:
About 5.3 million households purchased custom frames in 2008.
Craft stores held 45 percent of the channel share for custom-framing spending.
The average cost per frame made was reported to be $188 in 2008.

The report is free to members. Nonmembers may buy the report for $99. Please contact Nick Shaver
2007 PPFA Financial Survey of Retail Framing Businesses
Every few years PMA Marketing Research conducts surveys among retailers on their financials, salary and benefit practices.
2003 APA Art and Wall Decor Purchasers Survey Mini-Report
Includes demographic profile of consumers; purchase behavior among consumers of four types of art; drives, motivations, and reasons for purchasing; factors affecting selection; purchase incidence and likelihood to purchase; extent of wall decorations among women. A complete 47-page report of the findings is available for purchase by PPFA members at $125 and non-members at $300 by calling the PPFA Bookstore and Business Resources at (517) 788-8100 or e-mailing ppfa_business_resources@pmai.org. APA members receive the full report free.
2002 PPFA Custom Picture Framing Report
Consumer study on the use of professional custom framing services and satisfaction with experiences. Demographics include geographic division, market size, household income, family status, age of head of household, lifestage, presence of children and residence.
The Art Market: A Study of Consumer Buying Behavior (2000)
This report summarizes the findings of a telephone survey of consumers, commissioned by the Art Publishers Association. The APA undertook this study to better understand consumer buyer behavior regarding art.
The Framer's Benchmark (1999)
A summary of the 1999 PPFA Survey of North American Art and Framing Retailers. Statistics cover operations, sales, customer information, and technology.
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