Bookmark and Share

FEBRUARY 17, 2010

PMA provides insight with the release of the U.S. Photo Industry 2010: Review and Forecast Report

JACKSON, Mich. PMA – The Worldwide Community of Imaging Associations announces the availability of the U.S. Photo Industry 2010: Review and Forecast Report, providing retailers and photo labs with an overview of the key industry trends. The report, designed to aid firms in business planning, offers information pertaining to digital cameras and spending, digital photo services, digital service market outlook, value proposition of custom products revisited, corporate performance, economic briefing, and industry milestones.
   Digital camera penetration is expected to reach 81 percent of U.S. households, and digital camera purchases are expected to gross $5.2 billion in 2010. U.S. consumers are expected to make 15.3 billion digital prints in 2010, as the photo industry is poised to compete in the personal stationery, business stationery, and personal expressions markets.
   Available from the marketing research area of the PMA website , the report is free to members. Nonmembers of PMA may buy the report for $99. Media members can contact PMA for a copy of the report.

PMA events:     

For more information on PMA events, visit the PMA home page.

About PMA – The Worldwide Community of Imaging Associations 

The mission of PMA is to evolve the imaging business community worldwide by promoting innovation, marketing, technology, and passion for photography. With this goal, PMA helps the worldwide photo imaging community achieve business success and adapt to new technologies. As a professional trade association, PMA’s commitment to members in 100-plus countries is part of a 90-year legacy of connecting business owners to a network of knowledge and support. PMA furthers this purpose through the development of business resources, educational programs, marketing research, publications, and trade shows, including PMA@CES and The Big Photo Show. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.