|FOR IMMEDIATE RELEASE
FEBRUARY 17, 2010
PMA provides insight with the release of the U.S. Photo Industry 2010: Review and Forecast Report
JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of the U.S. Photo Industry 2010: Review and Forecast Report, providing retailers and photo labs with an overview of the key industry trends. The report, designed to aid firms in business planning, offers information pertaining to digital cameras and spending, digital photo services, digital service market outlook, value proposition of custom products revisited, corporate performance, economic briefing, and industry milestones.
Digital camera penetration is expected to reach 81 percent of U.S. households, and digital camera purchases are expected to gross $5.2 billion in 2010. U.S. consumers are expected to make 15.3 billion digital prints in 2010, as the photo industry is poised to compete in the personal stationery, business stationery, and personal expressions markets.
Available from the marketing research area of the PMA website , the report is free to members. Nonmembers of PMA may buy the report for $99. Media members can contact PMA for a copy of the report.
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About PMA – The Worldwide Community of Imaging
The mission of PMA® is to
promote the growth of the imaging industry. With this single goal, PMA helps
the worldwide photo imaging community achieve business success and adapt to new
technologies. As a professional trade association, PMA’s commitment to members
in 100-plus countries is part of a 90-year legacy of connecting business owners
to a network of knowledge and support. PMA furthers this purpose through the
development of business resources, educational programs, marketing research,
publications, and trade shows, including PMA@CES and The Big Photo Show. As a
not-for-profit organization, any success PMA achieves in its endeavors directly
benefits the industry, providing the means to continually develop services and
activities for members.