Friday, February 19

12:00 noon - 5:00 p.m.
Registration Open

12:30 p.m. - 5:00 p.m.
SP1 SPAA Ultimate “Field Trip”: Lights ... Camera ... Watch and Learn
This ultimate “field trip” is for sports photographers with any level of experience. Attend a photo shoot of three San Clemente high school baseball teams with seasoned sports photographer Randy Brister, who will guide the entire photography process. Learn about the proper equipment needed, setting a background, working with a scrim, how to pose and light an individual, how to pose and light a team, and how important it is to work quickly but efficiently. Finally, watch Randy photograph the individuals and teams, including a group pose of the varsity team for their schedule calendar.
Speaker: Randy Brister, RSBphoto
Tickets are $69 member/$89 nonmember; no charge with the purchase of an All Conference Connection Pass.

6:00 p.m. - 7:00 p.m.
SPAA Welcome Reception

Saturday, February 20

7:00 a.m. - 6:00 p.m.
Registration Open

8:30 a.m. - 9:00 a.m.
Continental Breakfast

9:00 a.m. - 10:10 a.m.
Sponsored by Buckeye Color Lab
SP10 General Session: Lights, Camera, PROFITS with Will Crockett
Get the latest information on how to shoot smarter instead of harder. Discover the power of the technology available in the photo tools you already have. Learn in-camera tools and tips for setting the best capture possible, plus Will Crockett’s top five moneymakers – tools that work for you every day.
Speaker: Will Crockett, ShootSmarter.com

10:10 a.m. - 10:30 a.m.
Refreshment Break

10:30 a.m. - 11:40 a.m.
SP11 Being Your Own Market Research Analyst
Sports photographers know they have to be a “jack of all trades” to operate their businesses. Add one more to the job description that is vital for success – learn how to be your own market research analyst. Our speaker will educate you on what has changed in consumer demand for sports and event photos. He will teach which are the new customer segments, help to identify them, and help to differentiate your product so each segment receives positive value.
Speaker: Dimitrios Delis, PMA

10:30 a.m. - 11:40 a.m.
SP12 Step-by-Step Instructions for a Successful Youth League Photo Day
This session will take photographers step-by-step through organizing a medium- or large-sized photo day. Attendees will learn how to organize the time slots and the photographers so the shoot stays on time, what types of packages work, how to layout the order forms, how to track sales, and how to efficiently use the information gathered for additional marketing and sales.
Speaker: Eric Miller, MillerFoto of Kenner LLC

11:45 a.m. - 1:00 p.m.
SPL1 SPAA Luncheon: Delving Inside the Mind of the Sports Photography Customer
Learn about the wants, needs, and desires of the ultimate decision maker – mom – and the ultimate persuader – her child – when it comes to their sports photography purchasing decisions. We will have an informative panel of moms and kids participating, moderated by SPAA Chairperson Tom Hayes.
Moderator: Tom Hayes, Visual Image Photography Inc.

1:00 p.m. - 2:10 p.m.
Sponsored by Mitsubishi Electric Photo Imaging         
SP13 Contract Even Bigger Events and Make More Money at Each One
Learn how to land the really BIG events and how to make more money with the events you already have contracted. Perfect for beginning, as well as experienced, photographers, the instructors will outline how they have incorporated on-site digital photography and printing into their highly successful photographic studio operations. This hands-on session will show printing technology and demonstrate how to handle an on-site event, with actual prints being delivered to the attendees.
Speakers: Neal H. Clipper, Abbey Creative Photography; Terrell Lloyd, RTL Photography

2:10 p.m. - 2:30 p.m.
Refreshment Break

2:30 p.m. - 3:40 p.m.
SP14 Proper Package Configuration Proves Vital
Package configuration is a vital ingredient to a successful sports photography business. Our speaker will share his buying trends and support his beliefs on the best way to set up sports packages with add-ons for a complete envelope. After six years photographing a soccer league of 4,000 kids, Jim Seers has plenty of ideas to share in this must-attend session!
Speaker: Jim Seers, H&H Color Lab

2:30 p.m. - 3:40 p.m.
SP15  Stay Busy and Profitable during the Winter Months with Gymnastics
Stay busy during the winter months, and average more than $70 per order by photographing gymnastics. Attendees will learn what parents and gym owners want in a photography program, how to market to and book the schools, and which packages and products are wanted. A demonstration will also be given on how to set up, pose, and photograph the child, as well as sales and delivery of the final product.
Speaker: Dennis Berry, Classic Image Photography

3:40 p.m. - 4:00 p.m.
Refreshment Break

4:00 p.m. - 5:00 p.m.
SP16 Selling Photography Online
Make more money and set yourself apart from the competition by selling online. In this session, learn what a website should say about a company, what to sell online, how to put your photography business online without knowing a thing about how to do so, and how to promote your website so you are selling your work and making more money.
Speaker: Kerry Raminiak, Express Digital; Dianne Murphy, Tintype Studios Inc.

5:00 p.m. - 7:00 p.m.
PR2 SPAA/PSPA Lab and Supplier Reception
Discover the newest technology and hidden gems from photography product vendors, meet with professional lab owners to learn more about their professional imaging services, and relax with peers at this two-hour reception. Included with the All Conference Connection Pass; otherwise $29 member/$39 nonmember.

5:00 p.m. - 6:00 p.m.
PMA Welcome Reception
Reconnect with friends from around the world who share your excitement and anticipation about the opening of PMA 2010! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

Sunday, February 21

7:00 a.m. - 6:00 p.m.
Registration Open

7:30 a.m. - 8:00 a.m.
Continental Breakfast

8:00 a.m. - 8:50 a.m.
SP20 General Session: PMA 2010 Trade Show Floor “Pre-Game Peek” (From a Sports Photography Perspective)
Jeff Gump is renowned for spotting new and innovative fundraising products for a sports photographer’s business and offers keen insight about the PMA 2010 trade show floor – a scouting report of exhibitors you might want to visit. He’ll have samples to show and provide numerous suggestions on how to market those products.
Speaker: Jeff Gump, Gump’s Sports Photography

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Success in an Upside Down World
Peter Sheahan will interview our distinguished panel of retailers on the important issues facing our industry today and in the future. Sheahan has spent a decade teaching business leaders how to flip their thinking and find opportunities where others cannot. He believes the real money gets made in the cracks, and the opportunity for mind-blowing success is all around us. Join us for an insightful look into innovative and entrepreneurial thinking!
Traducción simultánea al Español. Free for all registration types; no ticket required.
Panelists: Gabe Cano, Specialty Services Custom Photo Lab; David Guidry, Lakeside Camera Photoworks; Richard Moross, MOO; Gaby Mullinax, Fullerton Photographics; Brad Jefferson, Animoto; Robert L. Hanson, Harold's Photo Center
Moderator:  Peter Sheahan

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

12:30 p.m. - 1:50 p.m.
SPL2 SPAA Luncheon: Leaders, Get Out of the Way!
The most common form of leadership is micro-management, which is destructive, expensive, and an organizational buzz kill. Most leaders micro-manage because they have never been sufficiently trained how to lead. In this program, Walter Bond teaches the fundamentals of leadership, the destructive dangers of micro-management, how to improve employee retention, and – most important – how it all impacts the bottom line. Leaders will learn the psychology of inspiring, motivating, and maintaining productive employees for years to come, and how to create a culture of accountability.
Speaker: Walter Bond, America’s Accountability Leader

2:00 p.m. - 2:50 p.m.
SP21 Make Your Small Business Big on the Web
Whether it’s blogs, Facebook, LinkedIn, or Twitter, social platforms are doing more than driving buzz; they are driving purchasing decisions around the world. As social networks grow, their power to shape consumer conversations is on the rise. This course will cover the core concepts of social media marketing, explore techniques for employing social media as a marketing tool, and present ways to develop strategies. Attendees will gain a broader understanding on using social media to gain a competitive edge.
Speaker: Lorrie Thomas, Web Marketing Therapy

2:00 p.m. - 5:00 p.m.
SP22  How to Shoot Action for the “Big Two” Youth Sports
Arguably, the “Big Two” in youth sports (in terms of sheer participation numbers) are baseball and soccer. Both sports are unique, with particular methods in which they should be “action” photographed. Attendees will learn the most important techniques about shooting each sport. It will cover the where, what, when, and how to shoot both baseball and soccer, as well as the specialized equipment required.
Speaker: Ben Chen, Author, Freelance Sports Photographer

5:00 p.m. - 6:00 p.m.
PMA Get Acquainted Reception
Take this opportunity to connect faces with names and network with peers about the opening day of PMA 2010. Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

Monday, February 22

7:00 a.m. - 6:00 p.m.
Registration Open

7:30 a.m. - 8:00 a.m.
Continental Breakfast

8:00 a.m. - 8:50 a.m.
SP30 General Session: Is There “Profit” in Action Sports Photography? Yes!
Action sports photography is at the mercy of consumers’ discretionary funds (which isn’t very prevalent these days). However, action photography can be profitable if done right; it might just be the “deal maker,” putting you above a competitor, when pitching to league representatives. Attendees will come away with concrete suggestions on how to make money in action photography.
Speaker: Andrew D. Bernstein, National Basketball Association

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Becoming a Retail Superstar
George Whalin’s recent book, “Retail Superstars: Inside the 25 Best Independent Stores in America,” tells the story of 25 stores redefining what independent retailers can do in a highly competitive environment. These amazing retailers are growing and prospering alongside national chains and big-box stores of all kinds, even during a recession. Whalin’s presentation is jam-packed with strategies, ideas, and business-building tools to help independent retailers stand out and thrive. He will provide retailers, sales reps, suppliers, photographers, and framers with insights and actionable ideas anyone in the photographic marketing business can use to grow and prosper as we emerge from the recession.
Traducción simultánea al Español. Free for all registration types; no ticket required.
Speaker: George Whalin, Retail Management Consultants

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

1:00 p.m. - 3:00 p.m.
SP31 Team/Group Posing and Lighting Fundamentals (From a Four-Decade Veteran Sports Photographer)
Learn how to achieve proper balance and effective lighting applications through the arrangement of group posing, based on the speaker’s systematic method of working with groups of 50 to 250. Attendees will gain a better understanding of outdoor and indoor options, featuring exposure and lighting techniques that will enhance the group portrait. Also covered will be individual posing to create “quick portraits” within a tight time frame, coupled with solutions that will maximize the quality of the image while staying efficient when facing higher volume photography. Attendees will leave with a “posing guidebook” chock-full of inspiration to take home and implement immediately!
Speaker: Tom Hayes, Visual Image Photography Inc.

1:00 p.m. - 3:00 p.m.
SP32 Green Screen – Start to Finish
Witness an actual green screen session that covers it all – demonstrating equipment, workflow, software, ancillary product lines, and more. Arrive early to get a seat; at the 2009 presentation, a “rainbow of badge ribbons” (SPAA®, PSPA™, and DIMA®) was visible in the audience, meaning there is definitely a wide span of interest when it comes to the green screen.
Speaker: Pat Taylor, Pat Taylor Photography

6:00 p.m. - 7:00 p.m.
PMA President’s Reception
Relax with peers and share insights about your PMA 2010 discoveries! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

7:00 p.m. - 10:00 p.m.
PMA Big Night – House of Blues
A buffet-style BBQ, combined with rockin’ live entertainment. Buses depart the Anaheim Convention Center at 6:30 p.m. sharp. The House of Blues is a moderate walk, approximately 0.5 mile from the convention center. Tickets are $49 member/$79 nonmember (discounted price of $39 member/$69 nonmember with the purchase of an All Conference Connection Pass), and include two complimentary beverage tickets for the PMA President’s Reception and admission into the House of Blues.

Tuesday, February 23

7:00 a.m. - 4:00 p.m.
Registration Open

8:00 a.m. - 9:15 a.m.
OBS3 Official Business Session Keynote Breakfast: Building Your Business with Social Media
Guy Kawasaki is a Silicon Valley venture capitalist, an internet expert, and credited as one of the first to use evangelistic methods to promote a computer brand. He also understands how important it is to stay ahead of the social media curve by interacting with an audience and educating them, while staying on top of current trends. In Kawasaki’s “Building Your Business with Social Media,” he gives expert insight into the lesser-known practices of social networking. His little jewels of advice provide many “aha” moments, and will inspire you to use social media and interact with the public in ways that have never even occurred to you.
Tickets required; $29 member/$39 nonmember. No charge with the All Conference Connection Pass. Traducción simultánea al Español.
Speaker: Guy Kawasaki, Garage Technologies

9:15 a.m. - 4:00 p.m.
Trade Exhibits Open

11:00 a.m. - 12:00 noon
Retail Portrait/Event Photography
PMA Pro Photographer Hot Picks
Finding the new products at PMA 2010 can be a big task. Let our experts tell you what they think will be the hot sellers this year. All PMA 2010 attendees are welcome. No ticket required. 
Moderator: Jeff Wilson, JW Party Pictures

4:00 p.m.
Parting Shot Reception
The closing reception for 2010 is your opportunity to reconnect with colleagues, as well as exchange notes and insights on the newest products, emerging trends, and events. Be sure to stick around: The $10,000 Grand Prize Drawing takes place at 4:15 p.m. sharp! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

4:15 p.m.
$10,000 Grand Prize Drawing
Someone could win big! Stick around and it might just be YOU! The drawing and announcement of the winning ticket holder is held at the Parting Shot Reception. All trade attendees with an All Conference Connection Pass or full trade show registration are eligible to win. Check your badge packet for the big win opportunity! You must be present to win. No stand-ins allowed. PMA® officers, trustees, board members, member association board members, press, single-day trade attendees, exhibitors, staff, their families, and employees are NOT eligible for the Grand Prize Drawing. All decisions at the drawing are final.