PSPA 2010 Keynotes & General Sessions

Saturday, February 20

9:00 a.m. - 10:10 a.m.
School Photography
PG1 General Session: Elementary School Principal Panel
Sponsored by Pounds Lab
Our opening general session panel features board members from the National Association of Elementary School Principals (NAESP). This panel will represent different geographic markets and provide important information on the decision-making process. Learn what really motivates their decisions for school portrait contracts.
Moderator: Ken Strawbridge, Strawbridge Studios

Sunday, February 21

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Success in an Upside Down World
Peter Sheahan will interview our distinguished panel of retailers on the important issues facing our industry today and in the future. Sheahan has spent a decade teaching business leaders how to flip their thinking and find opportunities where others cannot. He believes the real money gets made in the cracks, and the opportunity for mind-blowing success is all around us. Join us for an insightful look into innovative and entrepreneurial thinking!  Traducción simultánea al Español. Free for all registration types; no ticket required.
Panelists: Gabe Cano, Specialty Services Custom Photo Lab; David Guidry, Lakeside Camera Photoworks; Richard Moross, MOO; Gaby Mullinax, Fullerton Photographics; Brad Jefferson, Animoto; Robert L. Hanson, Harold's Photo Center
Moderator:  Peter Sheahan

Monday, February 22

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote: Becoming a Retail Superstar
George Whalin’s recent book, “Retail Superstars: Inside the 25 Best Independent Stores in America,” tells the story of 25 stores redefining what independent retailers can do in a highly competitive environment. These amazing retailers are growing and prospering alongside national chains and big-box stores of all kinds, even during a recession. Whalin’s presentation is jam-packed with strategies, ideas, and business-building tools to help independent retailers stand out and thrive. He will provide retailers, sales reps, suppliers, photographers, and framers with insights and actionable ideas anyone in the photographic marketing business can use to grow and prosper as we emerge from the recession.
Traducción simultánea al Español. Free for all registration types; no ticket required.
Speaker: George Whalin, Retail Management Consultants

10:30 a.m. - 11:20 a.m.
School Photography
PG2 General Session: Secondary School Administrator Panel
Understanding the yearbook industry can help a studio be successful in this market. This panel from the National Association of Secondary
School Principals (NASSP), representing different geographic markets, will discuss ways to reach the school decision maker, whether a principal, yearbook advisor, or school administrator. The discussion will include what they look for in a vendor and how to get their business.
Moderator: John Segall, Lifetouch
There will be a drawing for a PC laptop and Adobe Photoshop CS4 at the end of this session. You must be present to win.

Tuesday, February 23

8:00 a.m. - 9:15 a.m.
OBS3 PMA Official Business Session Keynote Breakfast: Building Your Business with Social Media
Guy Kawasaki is a Silicon Valley venture capitalist, an internet expert, and credited as one of the first to use evangelistic methods to promote a computer brand. He also understands how important it is to stay ahead of the social media curve by interacting with an audience and educating them, while staying on top of current trends. In Kawasaki’s “Building Your Business with Social Media,” he gives expert insight into the lesser-known practices of social networking. His little jewels of advice provide many “aha” moments, and will inspire you to use social media and interact with the public in ways that have never even occurred to you. Tickets required; $29 member/$39 nonmember. No charge with the All Conference Connection Pass. Traducción simultánea al Español.
Speaker: Guy Kawasaki, Garage Technologies