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A PSRO Guide to Scrapbook Retailing: How to Start,Maintain
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A PSRO Guide to Scrapbook Retailing: How to Start, Maintain and Sell a Scrapbook Store
By Tamara Lipori
In this detailed but easy-to-read book, Lipori shares her own experiences as a successful scrapbook retailer, and outlines basics such as business plans and loans, choosing a location, negotiating a lease, finding and working with vendors and suppliers, and dealing with regulations, taxes and government agencies. Lipori discusses how to plan your retail space, automation, marketing and advertising, pricing and sales, forecasts, and employees. Finally, she outlines how to evaluate your business, sell it and close the deal.
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