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The 6Sight Social Imaging Survey (Individual License)

$799.00

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Description:

The 6Sight Social Imaging Survey report is a study of the today's "connected generation of photo takers" The survey was conducted among 1,065 North American photo-taking consumers, 76 percent of whom own smartphones and 90 percent own digital cameras. For comparison, an additional analysis was conducted among 440 Europeans. The 49-page 6Sight Social Imaging Survey Report is available for $799.

The report includes an analysis of significant differences within gender (male/female), age (under/above 35), household type (with/without children), between North Americans and Europeans and, where appropriate, between various device users.

Table of Contents Includes:

Introduction

Social imaging and the connected generation of photo takers
Research goals
Respondents
Confidence level

Overall Summary

Devices and taking photos
What devices do people own?
Which devices do people use most for taking photos?
How many photos do people take per month?
Are people taking more or fewer photos on their devices compared to six months ago?

Enhancing photos
Do people enhance or alter their photos prior to saving or sharing them?
Which device do people use most to enhance their photos?
Do people enhance more or fewer photos on various devices compared to six months ago?
Which software or apps do people use to enhance their photos?
How could these enhancement software programs or apps be improved?

Sharing photos
What do people do with their photos - save or share them?
How many photos did people share in the last 30 days?
Why do people share photos?
How often do people share photos?
Are people sharing photos more or less often compared to six months ago?
Why are people sharing more or fewer photos?
Which site or service do people use most for sharing photos?
How can photo sharing sites be improved?
To how many sites do people upload a typical photo?
What percentage of people's uploaded photos receive comments?
How satisfied are people with their photo sharing site or service?
Do people incorporate other people's photos when creating online slideshows or albums?
How do people share photos to friends or family "in person"?

Segmentation summary
Females vs. males
Younger (less than 35) vs. older (35 or older) respondents
Parents with children in their household vs. people without children (in their household)
North American males vs. European males
North American females vs. European females

Demographics
Gender
Age
Household type
Region

Device ownership and photo use
Overall device ownership
Multiple device ownership
Device ownership segmented
Device use for taking photos - different digital camera types
Device use for taking photos - different smartphone types
Segmentation photo taking among digital camera owners
Segmentation photo taking among smartphone owners

Taking photos: how often?
How many photos do people take with their various devices?
Number of photos taken - different digital cameras types
Number of photos taken - different smartphone types
Segmentation number of photos taken with digital cameras
Segmentation number of photos taken with smartphones
Changes in number of photos taken with various devices:
now vs. six months ago
Segmentation changes in photo taking

Enhancing photos
Do people enhance or alter their photos prior to saving or sharing them?
Which device do people use most to enhance their photos?
Change in enhancing photos: now vs. six months ago
Which software programs or apps do people use to enhance their photos?
How could these enhancement solutions be improved?

Sharing photos: how many?
Sharing or saving?
How many photos do people share?
Why do people share photos?

Sharing: how often?
How frequently do people share photos?
Changes in sharing frequency: now vs. six months ago

Sharing: why more, why less?
Reasons for sharing more photos
Reasons for sharing less

Sharing: through photo sites or services
Through which site or service do you share most of your photos?
How could this site be improved?
Ease of use/interface improvement suggestions
Privacy suggestions
To how many sites do people upload a typical photo?
What percentage of people's uploaded photos receive comments?
How satisfied are people with their photo sharing site or service?

Sharing: miscellaneous
Do people incorporate other people's photos when creating online slideshows or albums?
How do people share photos to friends or family "in person?"

Appendix: questions


 
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