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	The Magic 3: Learning, Usage, Creativity Webinar ARCHIVE $19.00 Quantity

Description: Members must be logged-in for $10.00 member rate. Non member rate $19.00. Contact nshaver@pmai.org for log-in questions. Free for PMA+ Members Today, marketing to a customer is an ongoing dialogue. The best way to authentically engage is by providing knowledge that persistently keeps the photo creativity conversation going, while always leading to a sale. It takes a deft touch to create a win-win between retailer and customer, but if you can accomplish the delicate balance, this type of content can do a lot of heavy lifting as far as sales conversion (as high as 10-25%) and long-term loyalty (priceless). Lesson: Get into specific examples of learning, usage, and creativity content, driven by a proactive and strategic editorial calendar-- with much of it executable by independent retailers with limited budgets (but also valuable lessons for retailers who have millions). Speaker: Wendi Spiess, Ninebird Publishing