Long Term Photo Care
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Increase customer loyalty!

Educate your digital camera customers on how they can better manage, protect and preserve their digital pictures with the Long Term Photo Care program by PMA.

The Long Term Photo Care program was specifically designed to support photo specialty retailers. This one-of-a-kind program provides ready-to-use full color brochures featuring quick tips, an area for retailer imprint, easy-to-follow PowerPoint training presentation, web page explaining the basics of Long Term Photo Care to your customers, and ready-to-print in-store signage for all your Long Term Photo Care merchandising campaign needs.This unique program works with you to identify the right products, services and instructional methods for your customers who actively use digital cameras. Consisting of seven individual training modules for you and our staff, the program covers basic technical, training and marketing issues.

Topics include:

Build awareness and education related to Long Term Photo Care
How to create Long Term Photo Care campaigns with tools and solutions designed for consumers’ existing behavior
Organizing, cataloging and filing digital photographs for easier retrieval
Benefits and risks of the many methods of digital photo storage
Advantages of printed photographs for back-up purposes and how to choose archival quality materials
Long term planning to protect against hardware obsolescence
Effectively market and promote Long Term Photo Care products and services

View PDF
(Acrobat Portable Document Format)



Order Now!  Available on CD.
Contact PMA Business Resources for more information.
(517) 788-8100 or (800) 762-9287

$29 U.S.
New Zealand

About the Author
Laura Oles is a photo industry journalist and the author of Digital Photography for Busy Women:  How to Manage, Protect and Preserve Your Favorite Photos (Compass Trade Press, ISBN 0-9774727-2-8). A founding team member of Pixel Magic Imaging, she left the company in July 2005 to dedicate her time to helping busy women make the most of today's technologies.  As the mother of three small kids ages six and under, she spends so much time running that she's considered asking Nike® for an endorsement. She is grateful her husband has a sense of humor.
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