May Is National Photo Month
Get on board with the
National Photo Month Weekend Trip for Two Photo Contest*, sponsored by TakeGreatPictures.com and PMA! This extensive
public relations campaign gets consumers to embrace the joy of photography and to look for participating
retailers with National Photo Month point-of-purchase displays.
To enter, consumers will upload their best spring and summer photos to
www.TakeGreatPictures.com, whose editors will then pick the best entry. The winner will be interviewed and
photographed at their local participating photo retailer – this could be you!
Encourage your customers to enter, and your store could be highlighted on
www.outdoorphotographer.com, www.pcphotomag.com, and www.takegreatpictures.com, and in Photo Industry
Reporter, PMA magazine and Newsline International.
Participate
Now! PMA member log-in required
All you have to do is display contest point-of-purchase signage in your store and encourage your
customers to enter.
*Visit
www.takegreatpictures.com for official contest
rules and regulations.
Your PMA Membership Brings You . . .
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What better reason for doing a fun promotion or series of ads, than National Photo Month.
Your PMA Membership offers you a host of exclusive tools to get you started.
Ready-made advertisements that you can customize
with your store name and logo are available in:
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print and web formats |
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numerous sizes |
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multiple ads and styles to choose from |
Or, make your own with our royalty-free images
National Photo Month logos are available for use in
your promotional materials.
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Other promotional tools to support National Photo Month include:
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The Long Term Photo Care program educates
your digital camera customers on how they can better manage, protect and preserve their digital
pictures. |
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The CPC™ and SPFE® certification programs provide quality education at an affordable
price. Become
an Expert Photo Center and you will easily elevate and differentiate your retail services from the
competition with highly trained, certified staff who are able to provide knowledgeable customer
service. |
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The more customers understand, the happier they are and more
likely to return! Our four-color
Guide to Great Digital Pictures brochure provides tips
on what to consider when purchasing a digital camera, digital camera basics, recommended accessories, help
with camera settings, etc. |
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Target consumers based on how they live, what they spend their money on and
what interests they possess (photography, scrapbooking, framing, etc.) by purchasing consumer lists through
Equifax. |
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The World of Digital Photography: A Small Group Presentation is an
easy-to-personalize PowerPoint® presentation that emphasizes the convenience of taking digital media to your
local photo store for processing. Consider using this when giving a presentation at local schools, clubs, or
community centers, or simply have playing in your store.
Download (Member Access):
Windows Version (1.6 meg
zip) MAC Version (3.6
meg)
The PMA Copyright Package lets your customers know your rights, and their own. |
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Get your customers to think and ask about National Photo Month when they see
you wearing a National Photo Month lapel pin.
Contact PMA Business Resources today for your
free pin. |
Share your great ideas for National Photo Month
Tell us how you've celebrated National Photo Month. Send us your ideas, along with photos if you have them, detailing how you
have promoted your business for National Photo Month and we'll post them here as inspiration to
others. We're interested in everything from store specials and community activities to staff incentives
or motivational programs. See
other retailers' ideas for promoting National Photo Month. |
