PPFA Sessions
Serving the art and framing community worldwide, the Professional Picture Framers Association encourages artisans to enhance their creative skills and their business practices. Take this opportunity to sit for a certification exam or expand into niche services.

Friday 30 May 2008

7:00 a.m.
Registration Opens

7:30 a.m.
Morning Tea

8:30 a.m. - 9:20 a.m.
100 Jennifer and Friends: Moving Forward With Target Market Segmentation Workshop
Sponsored by Nikon Australia
The focus on market segmentation and positioning are critical for retailers and service providers. In 2005, PMA introduced lifestyle marketing by introducing “Jennifer,” the Gen-X mom. Dr. Glenn Omura will share the findings of a new PMA Marketing Research project targeting other specific customer types, beyond Jennifer.
Speaker: Glenn Omura, Ph.D., Michigan State University
Chairperson: James Murray, Nikon Australia

9:20 a.m.
Morning Tea

9:30 a.m. - 10:30 a.m.
General Session
GS1 The Future of Imaging
Sponsored by Fujifilm Australia Pty. Ltd.
Social networks, video sharing, custom manufacturing and virtual merchandise – consumers have embraced imaging in ways never expected. The challenge now is to find business models to support future growth. In this session, digital media author and futurist Mike Walsh will explore the latest trends in consumer behaviour, media, and technology and what they mean for the photo industry.
Speaker: Mike Walsh, Tomorrow
Chairperson: Dave Marshall, Fujifilm Australia Pty. Ltd.

10:30 a.m. - 4:00 p.m.
PPFA
CPF1 Creating a Non-Invasive Framing Environment (CPF Exam Preparation Course)
This session is preparation for the the Certified Picture Framer® exam and is also open to all framers with an interest in preservation and conservation techniques. Through the PPFA Certified Picture Framer® (CPF®) program, you can test your knowledge in such areas as mounting, glazing, frame cutting, preservation methods, and the proper materials to be used in framing projects and earn the framer’s mark of excellence, the CPF designation. This study seminar, led by several Certified Picture Framers, is open to anyone who wishes to improve their knowledge and continue on to take the CPF exam.
Member: $120 plus GST
Instructor: Quentin Webster, CPF, Framing Matters

10:30 a.m. - 6:00 p.m.
Imaging Technology Show

6:00 p.m. - 7:00 p.m.
Young Achiever Sundowner
Be there for the announcement of the PMA Young Achiever for 2009 and the recognition of these outstanding young people, who are the future of our industry.

Saturday 31 May 2008

7:00 a.m.
Registration Opens

7:30 a.m.
Morning Tea

7:45 a.m. - 9:20 a.m.
PPFA
F1 Framing Designs: Turn Average Into Stunning
June Andersen, GCF, head of the Framing School in Sydney and a regular judge at the Australian framing competition, and Cathy Webster, CPF, three-time winner of the Australian framing competition, will teach you how to turn an average design into a stunning design. This dynamic duo has a wealth of knowledge to boost your sales and offer customers an array of dynamic designs.
Speakers: June Andersen, GCF, Andersen Shaw & Associates; Sarah Forrester, Framing Matters; Cathy Webster, CPF, Framing Matters

9:20 a.m.
Morning Tea

9:30 a.m. - 10:30 a.m.
General Session
GS2 Frame, Focus, Shoot – Finding Your Place in the Image Market
Sponsored by Canon Australia
Retailing expert Peter James Ryan, Red Communication Australia, will define the six key business models for retailing. He’ll explain how each model works, what the retail metrics and drivers are, and who shops them and why. He’ll take a look at the customer opportunities they present, the strengths and weaknesses, and finally, the best practice retailers from around the world.
Speaker: Peter James Ryan, Red Communication Australia
Chairperson: Allan Corder, Canon Australia

10:30 a.m. - 6:00 p.m.
Imaging Technology Show
Public admitted at 2:00 p.m.

11:00 a.m. - 12:30 p.m.
PPFA
F2 Customers. What Do They Really Mean?
Sponsored by Megawood Mouldings
How often do you hear the following expressions from customers – “I just want something inexpensive”; “I just want a quote on getting this framed”; “Wow, that’s expensive”; or “Can I pay for this when I pick it up?” If so, this seminar is for you! We’ll discuss suggested responses to the most frequently asked, challenging questions framers must respond to on a regular basis.
Speaker: Jared Davis, CPF, GCF, Megawood Mouldings

12:30 p.m. - 1:30 p.m.
PPFA
PFL PPFA Annual General Meeting

1:30 p.m. - 3:00 p.m.
PPFA
F3 Adding Value to Custom Framing Designs — How and Why!
Sponsored by Larson Juhl Australia
We’ll discuss how to increase sales by adding value to framing. You’ll take away simple up-selling tips and techniques.
Speaker: Stewart Harding, CPF, GCF, Larson Juhl Australia

3:30 p.m. - 5:00 p.m.
PPFA
F4 Take the Advertising Out of Marketing
Can successful marketing be done with little or no paid advertising? In this dynamic session, learn simple and effective techniques to draw customers into your store and boost framing sales, without spending big money on advertising!
Speaker: Quentin Webster, CPF, Framing Matters

6:00 p.m. - 7:00 p.m.
Industry Awards Sundowner
Don’t miss this! The winners of the PICA Golden Tripod Award, PICA Dealer of the Year, and the PICA/Photo & Imaging News Sales Representative of the Year will all be announced. Awards to be presented by the PICA Chairman John Swainston and by Yaffa Publisher Jeremy Light.

Sunday 1 June 2008

8:30 a.m.
Registration Opens

8:30 a.m.
Morning Tea

9:00 a.m. - 10:30 a.m.
General Session
GS3 Show Wrap-Up and Ideas Exchange
Sponsored by Hewlett-Packard
From big marketing concepts to little promotional gems (from old favourites like members Phil Gresham and Glynn Lavender, along with new contributors Chris Wilkinson, Jann Gallen, and the like) the Ideas Exchange is guaranteed to bring at least three actionable ideas to implement immediately into your marketing plan. If you’ve never been to an Ideas Exchange, bring your ideas to share and come see why this PMA roundtable tradition is considered one of the best spent hours you’ll have at PMA Australia.
Speaker: William J. McCurry, McCurry Associates
Chairperson: Bob Seay, Hewlett-Packard

10:00 a.m. - 2:00 p.m.
PPFA
CPF2 Certified Picture Framer® (CPF®) Exam
Certified Picture Framers hold a prestigious designation and a valuable marketing advantage. Join the more than 3,000 individuals worldwide who have achieved CPF status since the programme’s inception; register for this exam by calling the PMA office at 02-9454-2444. You must be an active framer for at least one year prior to taking the exam. Member: $270 plus GST; Non-member: $395 plus GST; Retake: $180 plus GST

10:30 a.m. - 5:00 p.m.
Imaging Technology Show
All welcome.