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PMA Convention
Start your day with inspirational ideas and innovative strategies at the PMA
Convention. For 22 years, PMA has delivered the insights needed to transform the Australia imaging market and
featured a wide range of successful entrepreneurs to lead the way. This event features sessions each morning
just before the Imaging Technology Show opens.
Friday 30 May 2008
7:00 a.m.
Registration Opens
7:30 a.m.
Morning Tea
8:30 a.m. - 9:20 a.m.
100 Jennifer and Friends: Moving Forward With Target Market
Segmentation Workshop
Sponsored by Nikon Australia
The focus on market segmentation and positioning are critical for
retailers and service providers. In 2005, PMA introduced lifestyle marketing by introducing “Jennifer,” the
Gen-X mom. Dr. Glenn Omura will share the findings of a new PMA Marketing Research project targeting other
specific customer types beyond Jennifer and, in a roundtable format, will help you develop a positioning
strategy for your store.
Speaker: Glenn Omura, Ph.D.,
Michigan State University
Chairperson: Craig Gillespie, Nikon
Australia
9:20 a.m.
Morning Tea
9:30 a.m. - 10:30 a.m.
General Session
GS1 The Future of Imaging
Sponsored by Fujifilm Australia Pty. Ltd.
Social networks, video sharing, custom manufacturing and virtual
merchandise – consumers have embraced imaging in ways never expected. The challenge now is to find business
models to support future growth. In this session, digital media author and futurist Mike Walsh will explore
the latest trends in consumer behaviour, media, and technology and what they mean for the photo
industry.
Speaker: Mike Walsh, Tomorrow
Chairperson: Dave Marshall, Fujifilm
Australia Pty. Ltd.
10:30 a.m. - 6:00 p.m.
Imaging Technology Show
6:00 p.m. - 7:00 p.m.
Young Achiever Sundowner
Be there for the announcement of the PMA Young Achiever for 2009 and the
recognition of these outstanding young people, who are the future of our industry.
6:00 p.m. - 8:00
p.m.
101 Sales Staff Industry Briefing and Workshop
An insider’s sneak preview of the latest imaging products and trends. Come
learn about products and services that are either technologically innovative or the first of their kind.
Moderator: Shelton Muller, Total
Image Publishing Pty. Ltd.
7:00 p.m.
APCI Dinner and Annual General Meeting
7:30 p.m. - 9:00 p.m.
E2 Evening With an Artist: Tim Page
Leaving England at seventeen to travel across Europe, the Middle East,
India and Nepal, Tim Page found himself in Laos at the time of the civil war and became a stringer for UPI
(United Press International). From there he moved to Saigon, where he covered the Vietnam War for the next
five years for Time Life, Paris Match, and the Associated Press before covering the Arab side of the Six Day
War in 1967. Wounded four times, the last time leaving him with severe head injuries and hemiplegic, Tim
spent a year in America recovering physically. Tim returned to his homeland and the start of his mental
recovery with the publication of his book “NAM.” Tim went on to publish nine books and is the subject of ten
documentaries and two feature films. As an award-winning photographer, his photographs are held in
collections at the Imperial War Museum, the Smithsonian Institution, The Prince’s Trust, the Victoria and
Albert Museum, the Freedom Forum, and others.
Speaker: Tim Page
Chairperson: Earle
Bridger, Griffith University
Saturday 31 May 2008
7:00 a.m.
Registration Opens
7:30 a.m.
Morning Tea
7:45 a.m. - 9:20 a.m.
200 Additional Profitable Product Streams
Our presenters will talk in-depth on a number of prospective profit areas
such as: digital astrophotography, image capture for passport photography, custom framing, and store layout
and merchandising. You’ll surely take away some highly profitable ideas to enhance your existing
services.
Speakers: Jared Davis, CPF, GCF,
Megawood Mouldings; Steve Massey, My
Astro Shop; Aviv Palti, UR1
International; John Rule, Haco P/L;
Gale Spring, RMIT University
Chairperson: Luke Valentine,
Valentine's Camera House
7:45 a.m. - 9:20 a.m.
201 Beyond Business — What’s Next?
Sponsored by Hewlett-Packard
Business succession planning should be a priority for every business.
Who’s going to manage the business after you? How will ownership be transferred? Will your business carry on
or will you sell it? We’ll look at these issues as well as financial issues that will arise to ensure the
success of your business’s future.
Speaker: William J. McCurry, McCurry
Associates
Chairperson: Alan Logue, Hutt Street
Photos
9:20 a.m.
Morning Tea
9:30 a.m. - 10:30 a.m.
General Session
GS2 Frame, Focus, Shoot – Finding Your Place in the Image Market
Sponsored by Canon Australia
Retailing expert Peter James Ryan will define the six key business
models for retailing. He’ll explain how each model works, what the retail metrics and drivers are, and who
shops them and why. He’ll take a look at the customer opportunities they present, the strengths and
weaknesses, and finally, the best practice retailers from around the world.
Speaker: Peter James Ryan, Red
Communication Australia
Chairperson: Allan Corder, Canon
Australia
10:30 a.m. - 6:00 p.m.
Imaging Technology Show
Public admitted at 2:00 p.m.
6:00 p.m. - 7:00 p.m.
Industry Awards Sundowner
Don’t miss this! The winners of the PICA Golden Tripod Award, PICA Dealer
of the Year, and the PICA/Photo & Imaging News Sales Representative of the Year will all be announced.
Awards to be presented by the PICA Chairman John Swainston and by Yaffa Publisher Jeremy Light.
Sunday 1 June 2008
8:30 a.m.
Registration Opens
8:30 a.m.
Morning Tea
9:00 a.m. - 10:30 a.m.
General Session
GS3 Show Wrap-Up and Ideas Exchange
Sponsored by Hewlett-Packard
From big marketing concepts to little promotional gems (from old
favourites like members Phil Gresham and Glynn Lavender, along with new contributors Chris Wilkinson, Jann
Gallen, and the like) the Ideas Exchange is guaranteed to bring at least three actionable ideas to implement
immediately into your marketing plan. If you’ve never been to an Ideas Exchange, bring your ideas to share
and come see why this PMA roundtable tradition is considered one of the best spent hours you’ll have at PMA
Australia.
Speaker: William J. McCurry, McCurry
Associates
Chairperson: Bob Seay,
Hewlett-Packard
10:30 a.m. - 5:00 p.m.
Imaging Technology Show
All welcome.
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