DIMA Emerging Technology Day
Representing the point where technology and retail come together, the Digital Imaging Marketing Association® is shaping the future of retail experiences. This year’s event features two tracks: one is dedicated to emerging technologies and the other explores consumer electronics inside and outside of the home environment.

Thursday 29 May 2008

9:00 a.m.
Registration Opens

9:30 a.m.
Morning Tea

9:50 a.m. - 10:50 a.m.
DIMA General Session
D1 Australia’s Future Trends in Demographics and the Economy
Sponsored by Sony
Our speaker, Bernard Salt, is a KPMG partner based in Melbourne. Bernard has established an international reputation as a trend forecaster. He provides a “pacey” and dynamic exposé of cultural change and demographic shifts, focusing on the outlook and implications for business in the medium term. Bernard will preview the short- and long-term trends in the economy.
Speaker: Bernard Salt, KPMG International
Chairperson: David Hargreaves, Sony Australia

11:00 a.m. - 12:00 noon
DIMA
D2 Imaging Industry Trends and Statistics
Sponsored by Nikon Australia
Dr. Glenn Omura, Michigan State University, will present the latest PMA Marketing Research trends in the photo industry, by segment, and what those services mean to the specialty photo retailer. He’ll present findings on mobile phone uploading, printing and editing, to name a few.
Speaker: Glenn Omura, Ph.D., Michigan State University
Chairperson: James Murray, Nikon Australia

12:00 noon - 1:00 p.m.
DL DIMA Luncheon

1:00 p.m. - 2:00 p.m.
DIMA
D3 Digital Output Opportunities
Sponsored by Hewlett-Packard
The promise of digital is bursting into hundreds of product opportunities. Discover how successful retailers have captured this potential and filled their till with the proceeds. Uncover the secrets of when to produce inhouse and when to use outside vendors to establish a new product line. Craft your marketing plan around what you can produce inexpensively and sell dearly. It’s a profit gold rush out there for those who seize the opportunity.
Speaker: William J. McCurry, McCurry Associates
Chairperson: Hamish Alexander, Hewlett-Packard

1:00 p.m. - 2:00 p.m.
Consumer Electronics
CE1 Mobile Phone Networking and Future Direction
Sponsored by Telstra
Now that resolution is “good enough,” sensors and lenses are better, and removable media is prevalent, mobile phones are ready for prime time. This session will explore the implications to retailers of the mobile phone becoming your customers’ primary capture device. This is no longer a far-off concept. Learn how you can get in the game with data, Internet and broadband applications.
Speaker: Phillip Wise, Telstra
Chairperson: Sina Clayton, Camera Action Camera House

2:10 p.m. - 3:00 p.m.
Consumer Electronics
CE2 Consumer Electronic Trends and Analyses
Sponsored by GfK Group
Our presenters will Australian market statistics and trends in consumer digital products. We’ll look at consumer behaviour and purchasing decisions for consumer electronics including notebooks and mobile phones.
Speaker: Neville Ray, GfK Group; Simon Perks, GfK Group
Chairperson: Michael Carr, Leading Edge Group

2:10 p.m. - 3:00 p.m.
DIMA
D4 The Changing Face of Digital Imaging Storage Media
Sponsored by SanDisk Corporation
This session will take an in-depth look at the changing needs of storage media, focusing on speed and capacity versus usage. We’ll discuss media for different models, such as point and shoot, still imaging, digital video, and professional versus consumer photography.
Speaker: Tanya Chang, SanDisk Corporation
Chairperson: John Ralph, John Ralph’s Camera House

3:00 p.m.
Afternoon Tea

3:20 p.m. - 4:20 p.m.
DIMA
D5 Providing Consumers With Choice to Encourage Sharing of Images
Sponsored by Eastman Kodak Company
Our presenter will discuss various pathways for consumers to share their images and the huge growth potential for retailers.
Speaker: John Culverhouse, Eastman Kodak Company
Chairperson: Clyde Rodrigues, Kodak Australia

4:30 p.m. - 6:00 p.m.
DIMA
D6 Imaging Hypotheticals
Sponsored by Hewlett-Packard
Join us for this lively, interactive panel discussion. We’ll look into the minds of the some of the industry’s thinkers, as they present what “works” from their fresh perspective.
Moderator: William J. McCurry, McCurry Associates
Panelists: John Cronkrite, Hewlett-Packard; Amy Jennings, Ted's Camera Stores (Vic) Pty.; Glynn Lavender, Camera Actiona Camera House; Nick Peasley, Ted's Camera Stores (Vic) Pty.; Clyde Rodrigues, Kodak (Australasia) Pty. Ltd.; Paul Rogers, Fujifilm Australia Pty. Ltd.; Luke Valentine, Valentine's Camera House Fremantle

4:30 p.m. - 6:00 p.m.
Consumer Electronics
CE3 Retail Financial Management and the Fundamentals of Visual Merchandising
This two-part session will first offer financial advice for three core pillars: building an improved profit margin, improving product offerings and building an improved net equity. The visual merchandising half of the class will cover the fundamental visual elements such as: merchandising, pricing, promotions, visual merchandising, internal traffic dynamics, lights, visual hotspots and the overall image and ambience of the store.
Speakers: Kenneth G. Tickle, FCPA, Retail Management Accountant; Harald Kamp, CYK Design
Chairperson: Harry Schwarz, Harvey Norman

6:00 p.m. - 7:00 p.m.
PMA Australia Distinguished Service Award Sundowner
Includes the presentation of the 2008 PMA Australia Distinguished Service Award. Join your fellow industry members in recognizing and celebrating those who have truly “given” to our industry.

Friday 30 May 2008

7:00 a.m.
Registration Opens

7:30 a.m.
Morning Tea

7:40 a.m. - 8:20 a.m.
Consumer Electronics
CE4 Financing and Leasing
Sponsored by RetailEase
We’ll learn the pros and cons of renting or leasing hard goods to your customers. We’ll discuss basic taxation and other benefits for your customers, how to use financing as a sales tool, and commissions and rebates for you, the retailer.
Speaker: Lindsay Cooke, RetailEase
Chairperson: Paul Malcolm, The Good Guys

8:30 a.m. - 9:20 a.m.
Consumer Electronics
CE5 Where to Next With Multi Kiosk, Printing and Web 2.0 Opportunities
Sponsored by Fujifilm Australia Pty. Ltd.
Networked multiple photo kiosks are a major key to our industry’s growth. Are you ready to maximize the business model’s growth potential? Join us to discuss how we can make the most of our kiosks, network, the Web and printers.
Speaker: Dave Marshall, Fujifilm Australia Pty. Ltd.
Chairperson: Luke Valentine, Valentine’s Camera House