All events take place at the Las Vegas Convention Center, South Hall, unless otherwise noted.

Conference Education Tracks
The DIMA Annual Conference features several tracks specializing in specific areas of digital imaging: Retail Imaging, Color Management, What's Next, Exploration in Alternative Print Products, Sales & Marketing, Computer Lab, Tutorial, and Spanish.

Click here to see an overview of each education track and the sessions included.

Tuesday, January 29

12:00 noon - 5:00 p.m. • Level Two, South Hall

DIMA Registration

2:00 p.m. - 3:10 p.m.

Color Management - Sponsored by
D11 Why Color Management?
Color management is the critical step photographers can take to ensure their creative vision is more accurately represented in print, on the Web or even when delivered to a cell phone. In this session, photographers will hear from publishers and agencies and learn more about how they can better satisfy their clients’ needs and contribute to the overall success of a photo shoot.
Speaker: Tom Fox, Time Inc./American Express Publishing
Chairperson: David Hunter, Pilot Marketing Group

Retail Imaging
D12 Fulfilling Pro Orders Online
To serve or not to serve the pro market? That is the question. While many say catering to pro photographers is a high-maintenance proposition, there are also those happy to fulfill orders in the hundreds of dollars rather than the tens. Hear from retailers finding success in serving the pro market, and learn what tools they’re using to automate and streamline orders.
Moderator: Frank Jarboe, Shutterbug Photo Mall/EventPhotoMarket.com
Panelists: Shaun Austin, InLight Photo; Brooks Clayton, Mid-South Color Labs, Inc.; Jim Roshan, EventPhotoMarket.com

What’s Next?
D13 Breakthroughs in Photo Archiving Using Metadata
Searching your digital photo library can be a daunting task, especially if you have not taken the time to rename or tag your images. There is technology in the works that will help automate this effort for both commercial and consumer applications.
Moderator: Scott Brownstein, Brownstein & McCabe Associates
Panelists: Andrea de Polo, Alinari 24 ORE.; Chris Kelly, Gallery 2; Jeff Sedlik, PLUS Coalition

Spanish Track
D14 Capacitando a Nuestros Empleados en las Nuevas Tecnologías
Los rápidos avances de las tecnologías de la imagen digital son uno de los desafíos más grandes para hacer que nuestros empleados sean rápidos y eficientes. Aprenda algunas de las formas diseñadas para entrenar a sus empleados y ayudarlos a mantenerse a la vanguardia en la tecnología.
Conferencista: Fernando Escalante, Omega Corporación Fotográfica SA de CV

2:00 p.m. - 4:40 p.m.

Computer Lab
CL1d DAM: Databases, Metadata and Keywording
It’s not a coincidence that the most successful photographers and most profitable photo businesses are the most organized! Learn how to digital asset management tasks with Adobe® Photoshop® Lightroom™, Adobe Bridge, and Microsoft® Expression® Media. With DIMA badge: $49 member/$89 non-member; without DIMA badge: $79 member/$119 non-member.
Instructor: Peter Krogh, Peter Krogh Photography

3:10 p.m. - 3:30 p.m.

Refreshment Break

3:30 p.m. - 4:40 p.m.

Color Management - Sponsored by
D15 Meeting Today’s Color Expectations
This panel, made up of publishers, agencies and print buyers, will shed light on the major roadblocks that cause delays and inefficiencies in today’s digital image workflows. How do buyers want files delivered? What file formats and color profiles are currently favored?
Moderator: David Hunter, Pilot Marketing Group
Panelists: Penny Ann Dolin, Arizona State University; Tom Fox, Time Inc./American Express Publishing; Stephen Hart, Hearst Publishing; Aaron Holm, Industrial Color

Retail Imaging
D16 What if There Were No More Prints?
That’s a scary thought, but a question worth pondering as you determine your strategic direction for the next two years. Be brave and take it head-on at this session.
Moderator: Scott Brownstein, Brownstein & McCabe Associates
Panelists: Terry Peterson, Peterson’s Video Transfer Services; Mitchell Goldstone, 30 Minute Photos Etc.

What’s Next?
D17 New Printing Technologies That Are Changing the World
New digital printing technologies are going to change the way we do business. Familiarize yourself with the latest advancements, the new entries to the digital printing market, and how you will be using them to increase your profits.
Moderator: Michael Flippin, Web Consulting Inc.
Speakers: David Clark, Memjet Photo Retail Ltd.; Kalle Marsal, HP; Guy Newcombe, The Technology Partnership PLC

Spanish Track
D18 ¿Cómo dar Clases Sobre Cámaras Digitales en su Tienda?
Las clases sobre fotografía digital son fundamentales, ya que posicionan a su tienda como expertos en tecnología. La PMA ha diseñado un nuevo programa en Español para ayudarle a desarrollar eficientes clases fotográficas. Esta sesión le dará un primer vistazo a este nuevo y excitante programa.
Conferencista: Julio Orozco, Foto Lennon Laboratorios EIRL

5:00 p.m. - 6:00 p.m.

D19 DIMA Opening Keynote
If adapting your imaging business to the behaviors of the next generation of customers is of any interest to you, then this keynote will make the entire DIMA Conference worth your trip. Ze Frank will illuminate how this new generation is using images and other content to have media conversations and how you can think about servicing them in a new way. (Traducción simultánea al Español)
Speaker: Ze Frank
Chairperson: Brian Ainsworth, Photos Ar' Nice, Inc.

6:00 p.m. - 6:30 p.m.

DR1 DIMA First-Timer and New Member Reception
This special reception will give first-time DIMA attendees and new DIMA members a chance to get to know the DIMA Board and staff and find out how the Association can serve their needs. Stop by and enjoy the complimentary food and beverages.

6:00 p.m. - 7:00 p.m.

DR DIMA Welcome Reception
Time to let your hair down, have a cocktail with old friends, and meet some new ones, too. Talk about the amazing sessions or just give your brain a rest, but have a drink on us and wind down before exploring the many culinary options Las Vegas has to offer.

Wednesday, January 30, 2008

7:00 a.m. - 7:30 a.m. • Location

Continental Breakfast

7:00 a.m. - 5:00 p.m. • Level Two, South Hall

DIMA Registration

7:30 a.m. - 8:40 a.m.

Color Management - Sponsored by
D21 Capture: Setting Up the Studio to Maximize Color Control
This session covers the many choices that must be made by a photographer shooting for pay. Topics include determining what equipment is required for color control, how to determine the right capture format, calibrating your cameras, using profiles, the
role of image metadata, understanding metamerism, and the importance of viewing conditions.
Speaker: Christopher Gallagher, The Art Institute of Chicago
Chairperson: David Hunter, Pilot Marketing Group

Retail Imaging General Session
D22 Jennifer and Friends: An Industry Update on Moving Forward With Target Market Segmentation
The focus on market segmentation is critical for retailers and service providers. In 2005, PMA introduced lifestyle marketing by introducing “Jennifer,” the Gen-X mom. Dr. Glenn Omura will share the findings of a new PMA Marketing Research project targeting other specific customer types, beyond Jennifer. (Traducción simultánea al Español)
Speaker: Dr. Glenn Omura, Michigan State University
Chairperson: Brian Ainsworth, Photos Ar' Nice, Inc.

8:40 a.m. - 9:00 a.m.
Refreshment Break

9:00 a.m. - 10:10 a.m.

Color Management - Sponsored by
D31 The Challenge of Camera RAW
Digital photographers, photo retouchers and publishers have quickly made Camera RAW workflows the de facto standard for most professional workflows. How do you bridge the communication and technological gaps in a RAW workflow to ensure that your clients receive files that look and print the way you intended them to look?
Speaker: Aaron Holm, Industrial Color
Chairperson: David Hunter, Pilot Marketing Group

Retail Imaging
D32 The Cameraphone Paradigm
This session will explore the implications for retailers of the cameraphone becoming customers’ primary capture device. This is no longer a far-off concept. This is happening today. Learn how you can get in the game.
Speaker: Pierre Barbeau, Moblico
Chairperson: Ian Simpson, Photoland Inc.

Sales and Marketing - Sponsored by
D33 Optimize Your Web Search Results
Today’s generation is no longer letting their fingers do the walking, unless we’re talking about keystrokes. Go home with three things you can do tomorrow to make your business jump to the top of your customers’ searches.
Speaker: Bob Cavilla, UpWord Search Marketing; Ian Epstein,Coremetrics
Chairperson: Joellyn Gray, FUJIFILM U.S.A, Inc.

Exploration in Alternative Print Products
D34 Thank GOODNESS! New Options in Photo Book Software
With the rapid growth of the photo book market, a user-friendly interface to create photo books is more important than ever. New software options now (or soon) available will help you help your customers have a happy experience putting together photo books, as well as help put more dollars in your pocket. (This is a vendor panel, so please expect product demonstrations.)
Speakers: Dr. Reiner Fageth, CeWe Color AG & Co. OHG; Philippe Gascon, Mediaclip, Inc.; Mike Moore, Visan; Chett Paulsen, Sequoia Media Group; Chanan Steinhart, DigiLabs
Chairperson: Keith Swan, Swan Photo Labs

What’s Next?
D35 What’s Next in Consumer Digital Photography?
Find out where we’re heading with print trends, cameraphone usage, social networking, photo kiosk applications and consumer behavior in all aspects of digital photography. Our all-star lineup includes some of the brightest minds in the research world.
Speakers: Liz Cutting, The NPD Group Inc.; Gary Pageau, PMA
Chairperson: Margaret Remy, Quick Prints

Spanish Track
D36 Estrategias Prácticas Para Lograr que sus Clientes Impriman Imágenes Captadas con sus Teléfonos Celulares
Los teléfonos celulares han logrado tal penetración que se venden en muchos lugares. Los consumidores que no pudieron comprarse una cámara digital en el pasado, ahora tienen una en su teléfono celular. Escuche y aprenda de algunos de los más exitosos detallistas en este segmento.
Conferencistas: Dennis Portieri, Eurocolor Digital S.A.; José Zanotti, Rochester Lab.Color

9:00 a.m. - 11:40 a.m.

Computer Lab
CL2d Fashion and Glamour Retouching
Learn the insider secrets the best retouchers use to create the flawless faces and bodies seen in magazines and high-profile advertisements. Issues addressed include: maintaining skin texture, accentuating body contours and advanced color enhancement techniques. With DIMA badge: $49 member/$89 non-member; without DIMA badge: $79 member/$119 non-member.
Speaker: Chris Tarantino, Hi End Retouching

9:00 a.m. - 3:40 p.m.

Tutorial (full day)
D37 RAW – Beyond Skin Deep – Developing a Comprehensive RAW File Workflow for the Photographer and Digital Lab
This two-part, full-day tutorial will cover all aspects of RAW workflow. Labs need to be able to educate their photographer clients in proper RAW shooting practices so that they don’t simply inherit their clients’ nightmares on every shoot! In order to stay in business, labs will need to continue to provide photographer support, and these days that means knowing everything possible about testing, calibrating, shooting and processing RAW files.
Speaker: Lee Varis, Varis PhotoMedia

10:10 a.m. - 10:30 a.m.

Refreshment Break

10:30 a.m. - 11:40 a.m.

Color Management - Sponsored by
D41 Real World Workflows for Print, Web and Mobile Output
Workflows for print differ significantly from the new workflows for delivering images to the Web or mobile devices. You’ll not only gain a greater understanding of modern output processes but also understand how target delivery platforms affect digital imaging workflows, metadata, copyright information and color management.
Speaker: Don Hutcheson, HutchColor
Chairperson: David Hunter, Pilot Marketing Group

Retail Imaging
D42 I Gotta Have That! New “Must Have” Photo Products
When your customer sees something in your store and says “WOW, I gotta have one of those,” regardless of the price, you know you have a winner. What new and unusual products are selling for margins that make you forget about what a “roll count” is? This session will highlight this year’s top sellers.
Speaker: Richard Salerno, Milford Heirloom-Photogiftworks
Chairperson: Margaret Remy, Quick Prints

Sales and Marketing
D43 Turbo-Charge Small-Business Marketing With Social Media
A host of new online tools are now available that small business owners can use to showcase their expertise, find new customers and build their businesses. This session introduces the most popular social media concepts and provides step-by- step advice on how to put them to work for your business.
Speaker: Paul Gillin, Paul Gillin Communications
Chairperson: Jeffrey Klug, Klugs Photo World

Exploration in Alternative Print Products
D44 What Are the Right Questions to Ask When Looking for a Photo Book Printer?
With so many options, features, speeds, consumable options, etc. in ink- and toner-based digital printers, where do you start when trying to make a decision? This session will outline the 10 most important things to ask when searching for the right solution for you.
Speaker: John Lacagnina, ColorCentric Corporation
Chairperson: Frank Ringsmuth, The Camera Shop

What’s Next?
D45 Alternative Display Technology
From holograms to OLED (organic light-emitting diode), display technology is taking on many new forms. This technology reaches from highend commercial application to retail products popping up on shelves everywhere. Which technologies will you be selling next? Come to this session and find out.
Moderator: Paul Worthington, Future Image Inc.
Speaker: Eric Brown; HolograFX, Inc.

Spanish Track
D46 Software Para Photo Books. ¿Cuándo va a ser Suficientemente Sencillo Para el Menos Técnico de sus Clientes?
Esta sesión explora la opción de programas de software diseñados para la creación de photo books o foto libros. Conozca lo que las empresas proveedoras han hecho para eficientar y facilitar el uso de softwares, que le ayudarán a vender foto libros.
Moderador: Rolf Schmidt, Foto Prisa SA de CV
Conferencistas: Antonio Carlín, KIS Photo- Me Group; Fernando Alperowitch, HP; Carlos Sánchez, Noritsu America

12:00 noon - 1:00 p.m.

DL DIMA Luncheon
Refuel your mind and body for the afternoon sessions by sharing ideas with fellow colleagues over lunch.

1:00 p.m. - 2:10 p.m.

Color Management - Sponsored by
D51 Foolproof Proofing
In this session, you’ll gain specific advice on using monitor proofs and hard proofs to set customer expectations. Topics include using Photoshop for proofing, determining the color space and profiles to use, verifying your monitor profile and more.
Speaker: David Hunter, Pilot Marketing Group

Retail Imaging
D52 Workforce 2010: Preparing Today for the Workforce Challenges of Tomorrow
If your employees are the face of your company, you’d better make sure you’re putting your best face forward. This program reveals five critical ways the workforce is changing and how these changes will impact your business. You’ll discover how to prepare your business now for tomorrow’s new workforce challenges.
Speaker: Bob Losyk, Innovative Training Solutions
Chairperson: Michael Paschke, Shutterbug Camera Shops

Sales and Marketing
D53 The Long Tail of Photo – Marketing Products You Don’t Make
Integrating outsourced photo products with your in-store capabilities in a way that is transparent to your customers is crucial to stay on the cutting edge and to stay profitable. You need to become THE source for all things photo in your community, and getting that message out effectively is key to your success.
Speaker: William J. McCurry, McCurry Associates
Chairperson: Glynn Lavender, Camera Action Camera House

Exploration in Alternative Print Products
D54 The Hottest New Alternative Photo Products
With all the new options available for consumers using digital photography and the new in-store digital printing systems, it’s a challenge to know the myriad of cool products that can be made, let alone know how to market them. This session will highlight new and innovative products and how their margins are saving the industry.
Speakers: Steve Simpson, Xerox; Shaun Wilde, HP; Roman Sobieri, FUJILFILM Fujicolor Processing
Chairperson: Alan Logue, Hutt Street Photos

What’s Next?
D55 What’s Next With Online Services and Applications That Better Connect You to Your Customer?
Are your customers able to upload to their online photo albums from your in-store kiosks? Are you getting orders from Facebook or Friendster? Hear what exciting new ways people are connecting and how you can be involved.
Moderator: Jennifer Kruger, Senior Editor, PMA Magazine
Speakers: Chris Pollard, Lucidiom; Vahé Christianian, LifePics Inc.; Joseph T. Kowalik, Graphx Inc.

Spanish Track
D56 Ayudando a sus Clientes a Conservar, Guardar y Respaldar sus Imágenes Digitales
Evidentemente, la mejor forma de archivar sus imágenes digitales es imprimirlas. Ya sea que usted ofrezca almacenaje por Internet o venda DVDs dorados, vea aquí lo que algunos detallistas están haciendo para ayudar a sus clientes en esta tarea.
Conferencista: Oscar Martínez, Kingston Technology

1:00 p.m. - 3:40 p.m.

Computer Lab
CL3d Photoshop Channels and Masks for Composites
Learn to create professional masks from the most challenging subjects including hair, smoke and flowing cloth. Techniques learned include: luminance masking, channel operations, and working with adjustment layers to create finely detailed masks used to control advanced color correction and retouching. With DIMA badge: $49 member/$89 non-member; without DIMA badge: $79 member/$119 non-member.
Speaker: Katrin Eismann, School of Visual Arts

2:10 p.m. - 2:30 p.m.

Refreshment Break

2:30 p.m. - 3:40 p.m.

Color Management - Sponsored by
D61 Communicating Color Effectively
In this session, photographers will learn how to ask the right questions to prepare files correctly. Photo labs and service bureaus will gain insight on how they can communicate their technical specifications to clients effectively. Photographers, designers and ad agencies will learn what role they play in the reproduction process.
Speaker: Dennis Dunbar, Dunbar Digital
Chairperson: David Hunter, Pilot Marketing Group

Retail Imaging
D62 Moving Pictures – Profit or Hype?
From transferring 16mm film to DVD to helping customers move their cameraphone videos to the iPod, consumers need help accessing their personal videos when and where they want to. Come see the latest in video transfer, DVD creation and other video-centric applications that are bringing in new revenue.
Moderator: Paul Worthington, Future Image Inc.
Speakers: Denny Coleman, MotoPhoto; Terry Dickson, Sequoia Media Group

Sales and Marketing
D63 DIMA Marketing Idea Exchange
From big marketing concepts to little promotional gems, the DIMA Marketing Idea Exchange is guaranteed to bring at least three actionable ideas to implement immediately into your marketing plan.
Speaker: William J. McCurry, McCurry Associates
Chairperson: Glynn Lavender, Camera Action Camera House

Exploration in Alternative Print Products
D64 Paper Options and Good Color
It’s one thing to offer photo books, calendars, posters and all the other cool products out there, but to stand out in the crowd, you need to offer the right selection of paper stocks. Unique paper options and spot-on color will make your products shine through a forest of clutter.
Speakers: Joe Brady, X-Rite Photo Marketing; Laura Field, HP Indigo
Chairperson: Greg Dyro, Warner Brothers Photo Lab

What’s Next?
D65 The Evolution of Photo Sharing – What’s the Next New Thing?
A concise history of photo sharing, tracing the trends that drive people to post, share, interact with and create photo products online. Where are we now, and what opportunities lay ahead? What new technologies will drive new customer services?
Moderator: Lisa Walker, International Imaging Industry Association (I3A)
Panelist: Bob Goldstein, AVA Mobile; Jim Lanahan, Vuvox Network, Inc.; A. Glenn Paul, dotPhoto, Inc.; Evan Nisselson, Digital Railroad Inc.; Peter Pham, Photobucket

Spanish Track
D66 Generando más Pedidos (y más ventas) de sus Kioscos Fotográficos
¿Cuántos kioscos son suficientes para dar servicio a sus clientes? ¿Qué tan cómodos están sus clientes en su tienda? ¿Qué tanto interactúan sus empleados con los clientes que utilizan sus kioscos? Esta sesión presenta las más exitosas estrategias de kioscos y le dará ideas de cómo implementarlas en su tienda.
Moderador: Rolf Schmidt, Foto Prisa SA de CV
Conferencistas: Dennis Portieri, Eurocolor Digital S.A.; Alvaro Trava, Omega Corporación Fotográfica SA de CV; José Zanotti, Rochester Lab Color

4:00 p.m. - 5:00 p.m.

D70 DIMA Closing Keynote: Authenticity and Digital Imaging
In a contemporary scene saturated by fakes and by sophisticated product counterfeiting, people are increasingly seeing the world in terms of real or fake. More and more, they want to buy the real from the genuine, not the fake from some phony. Through a compelling presentation on the subject, Joe Pine will prove companies must better grasp, manage and excel at rendering authenticity. His presentation will explain how to manage your customers’ perception of authenticity. (Traducción simultánea al Español)
Speaker: B. Joseph Pine II, co-author, “Authenticity: What Consumers Really Want”
Chairperson: Steve Olock, Dan's Camera City

5:00 p.m. - 6:00 p.m.

PMA Welcome Reception
Admission and two complimentary beverage tickets are included with full badge registration.

DIMA 2008 Registration
$199 member/$299 non-member
Includes admission to all DIMA educational sessions*, luncheons and receptions, and a PMA Full Trade Show Badge registration, which includes: admission to the daily trade exhibits; PMA Official Business Session Keynotes; two complimentary beverage tickets for each reception (Welcome Reception, Get Acquainted Reception, President’s Reception, Kick-Off Reception); and a chance to win the $10,000 PMA Grand Prize Drawing**.

* DIMA Computer Lab registration extra

** You must be present to win. No stand-ins allowed. PMA and PMA Member Association Officers, press, one-day trade attendees, exhibitors, staff, their families and employees are NOT eligible for Grand Prize Drawings. All decisions at the drawing are final.