Friday, February 1, 2008

9:30 a.m. - 5:30 p.m.
PMA Trade Show Hours

7:00 a.m. - 8:00 a.m.
PMA Mini-Breakfast Sessions
Seating is limited; purchase your ticket(s) in advance. Each session is $20 member/$25 non-member in advance (on-site prices will be slightly higher). Includes a light breakfast. Choose one per time period.

Photoshop Tips and Tricks
605 Flawless Skin!
The greatest challenge for professional retouchers is to make a person’s skin flawless while concealing the imperfections,wrinkles and sun damage. Learn the secrets the best retouchers use to create the flawless skin you see in magazines and advertisements.

SPFE
607 Copyright Risks in Our Digital World
It is easy to unknowingly violate copyright laws. Advances in technology, however, have similarly created solutions to these challenges.

8:30 a.m. - 9:20 p.m.

SP21 Average Images Gone Great
Use of Adobe Photoshop software is demonstrated in this session. You will discover how to take your ordinary images to a higher level. Also, learn to correct poorly captured images.

SP22 Wallet Swap 101
Here’s the admission price to this session: Bring 100 wallet samples or 25 of four different poses to share with other attendees. This interactive breakout session focuses on the multitude of possible sports posing options. The more wallets you bring (to swap), the more wallets you get.

9:30 a.m. - 10:20 a.m.

SP23 A-Z Production Questions
Our speaker is posed to address every production question on your mind – from image capture to final output – and every stop in between in this information-packed session.

10:30 a.m. - 11:20 a.m.

SP24 Flyer Marketing and Design
Learn how to maximize the effectiveness of your take-home flyer. What is your take-home flyer really saying to your customers? Make your flyers your best sales tool. Learn to market your packages by the choices you give them.

SP25 Marketing Youth Leagues – How to Book the Sale
Giving a presentation to a league board can be daunting, but an effective sales strategy can close the sale. Our speaker will tell you how to do it.

11:30 a.m. - 12:20 p.m.

SP26 Digital Lighting, Exposure and Color Controls for Sports Teams With Will Crockett
Learn up-to-the-minute digital techniques on how to make your lighting, exposure and color control as efficient as possible when shooting sports teams indoors and out. World-class commercial photographer, author and leading digital consultant Will Crockett from ShootSmarter.com shares the shortcuts and lays out all the options on this challenging topic.

SP27 Building Youth League Relationships That Last
It’s not a race – it’s a journey. Learn strategies to establish long-term working relationships with youth-sports league decision makers.

12:30 p.m. - 1:30 p.m.

SPL2 Lab Luncheon
Sports photographers will have an excellent opportunity to meet with lab owners and operators and learn about their photofinishing services during this information-packed lunch hour.