PMA 08 International Convention and Trade Show features the leading annual photo trade show and business education for photo retailers, mass merchandisers, professional photographers, custom framers, scrapbook retailers, and more. PMA 08 returns to Las Vegas for three days of innovation, ideas, and inspiration from Photo Marketing Association International.
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Wednesday, January 30, 2008

7:30 a.m. - 8:40 a.m.
Color Management Sessions - Sponsored by IDEAlliance

 IDEAlliance

D21 Capture: Setting Up the Studio to Maximize Color Control
This session covers the many choices that must be made by a photographer shooting for pay. Topics include determining what equipment is required for color control, how to determine the right capture format, calibrating your cameras, using profiles, the role of image metadata, understanding metamerism, and the importance of viewing conditions.

9:00 a.m. - 10:10 a.m.
Color Management Sessions - Sponsored by IDEAlliance

IDEAlliance

D31 The Challenge of Camera RAW
Digital photographers, photo retouchers and publishers have made Camera RAW the de facto standard for most professional workflows. How do you bridge the communication and technological gaps in a RAW workflow ensuring your clients receive files that look and print the way you intended them to look?

9:00 a.m. - 3:40 p.m.
Tutorial (full day)

D37 RAW – Beyond Skin Deep – Developing a Comprehensive RAW File Workflow for the Photographer and Digital Lab
This two-part, full-day tutorial will cover all aspects of RAW workflow. Labs need to be able to educate their photographer clients in proper RAW shooting practices so that they don’t simply inherit their clients’ nightmares on every shoot! To stay in business, labs will need to continue to provide photographer support, and these days that means knowing everything possible about testing, calibrating, shooting and processing RAW files.

9:00 a.m. - 11:40 a.m.
Computer Lab

CL2d Fashion and Glamour Retouching
Learn the insider secrets the best retouchers use to create the flawless faces and bodies seen in magazines and high-profile advertisements. Issues addressed include maintaining skin texture, accentuating body contours and advanced color enhancement techniques. With DIMA badge: $49 member/$89 non-member; without DIMA badge: $79 member/$119 non-member.

10:30 a.m. - 11:40 a.m.
Color Management Sessions - Sponsored by IDEAlliance

IDEAlliance

D41 Real World Workflows for Print, Web and Mobile Output
Workflows for print differ significantly from the new workflows for delivering images to the Web or to mobile devices. You’ll not only gain a greater understanding of modern output processes but also understand how target delivery platforms affect digital imaging workflows, metadata, copyright information and color management.

1:00 p.m. - 2:10 p.m.
Color Management Sessions - Sponsored by IDEAlliance

IDEAlliance

D51 Foolproof Proofing
In this session, you’ll gain specific advice on using monitor proofs and hard proofs to set customer expectations. Topics include using Photoshop for proofing, determining the color space and profiles to use, verifying your monitor profile and more.

1:00 p.m. - 3:40 p.m.
Computer Lab

CL3d Photoshop Channels and Masks for Composites
Learn to create professional masks from the most challenging subjects including hair, smoke and flowing cloth. Techniques learned include: luminance masking, channel operations, and working with adjustment layers to create finely detailed masks used to control advanced color correction and retouching. With DIMA badge: $49 member/$89 non-member; without DIMA badge: $79 member/$119 non-member.

2:30 p.m. - 3:40 p.m.

Color Management Sessions - Sponsored by IDEAlliance
IDEAlliance

D61 Communicating Color Effectively
In this session, photographers will learn how to ask the right questions to prepare files correctly. Photo labs and service bureaus will gain insight on how they can communicate their technical specifications to clients effectively. Photographers, designers and ad agencies will learn what role they play in the reproduction process.

CL = DIMA or PMA Computer Labs

D = DIMA Courses

SP = SPAA Courses

3-digit number = PMA 08 Courses

 

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