Our goal as an industry for 2008? Raising the bar of quality and professional standards as united members of our long-standing, tradition-rich industry of school photography. The PSPA 2008 Convention programming mirrors that caliber of upgrade in its outstanding slate of 28 Breakout Sessions, three Keynote Sessions, two networking luncheons, two receptions and a roundtable session. This is a non-stop learning and idea sharing forum within our new format of a three-day program (one full day and two half days).

The docket has something for all roles representing the school photography industry – with topic tracks covering photographer techniques, business operations, sales/marketing and event photography. You can’t miss hearing our three keynoters: Murray Banks, Terri Sjodin and Steven Little, who will motivate and thought-provoke you beyond words in the areas of leadership, sales and business development.

And then, of course, we will have PMA 08 – the world’s largest annual international photo imaging convention and trade show – which will have its trade show open during two of the days PSPA 2008 occurs. I look forward to seeing you in Las Vegas. Attending it will likely represent the very best business decision you will make all year.