DIMA 2008 - Photo Kiosk Shoot-Out

Thank you for participating in the 5th Annual DIMA Photo Kiosk Shoot-Out. The information on the following pages includes set up procedures and voting criteria. The DIMA Photo Kiosk Shoot-Out was designed to evaluate photo kiosk systems on a level playing field. This promises to be an exciting event, and we look forward to your participation. See you in Las Vegas!

NOTE: The images produced at the DIMA Photo Kiosk Shoot-Out are the property of Photo Marketing Association International. The winners will be included in the DIMA 2008 Conference Digital Replay distributed to DIMA 2008 Annual Conference attendees, as well as posted on the PMA/DIMA website. There will be a special PMA report published based on the submissions of the DIMA Photo Kiosk Shoot-Out which will be made available to DIMA members and sold to non-members.

General Information

Regarding Set-Up
Set up for the DIMA Photo Kiosk Shoot-Out will begin at 10:00 a.m., Tuesday, January 29 on the PMA 08 trade show floor, located on the second level of the Las Vegas Convention Center, South Hall. You should make arrangements for your equipment to be delivered to your Trade Show booth, and then moved from your booth to the second level concourse on the morning of January 29. Please clearly mark the boxes to be moved prior to shipping them to PMA 08.

Each kiosk system entered will receive one 20 amp, 110 volt outlet. Internet Access is not included, but is available for purchase through GES. The kiosk systems must remain on display through the end of day on Saturday, February 2, at which time manufacturers will be asked to remove their kiosk systems from the area. Breakdown will begin at 4:00 p.m. on Saturday, February 2. After the Shoot-out judging on January 30, companies should set maximum print orders at five prints to avoid abuse of printing privileges by PMA 08 attendees. Companies should plan to have staff replenish supplies on a regular basis throughout the Trade Show.

Regarding Voting
Kiosk systems will be judged by both a panel of consumers and a panel of self-service technology experts. The expert panel will assign points based on operational features/functions important to retailers, such as configuration and flexibility (each category will have slightly different criteria). The expert judging will be based on the online submission, and not necessarily hands-on use of the kiosk system. The consumer panel will be evaluating digital photo kiosk systems for ease of use, print options, etc., which will be done based on hands-on use of the kiosk onsite. There will be a winner in each category for both “expert’s choice” and “people’s choice.”

Judging will take place Wednesday, January 30 from 8:00 a.m. to 5:00 p.m. There will be no interaction allowed between participating manufacturers and the judges, so please DO NOT have sales/marketing staff present at the Shoot-Out. You may have technical staff observing in case maintenance is needed during the judging procedures.

Winners Announced
Votes will be tallied and winners will be announced at a press conference at 9:00 a.m., Thursday, January 31 in the PMA 08 Press Room.

Categories
There are four (4) categories that can be entered, which are as follows:

1)	Digital Order Station –	“Order station” used to drive a digital minilab and other networked printers.
2)	Instant Print Kiosk –	This type of unit allows printing at the kiosk from digital still cameras and other digital capture devices.
3)	Software Only –	This is for companies that manufacture and market kiosk software without hardware requirements.
4)	Multi-Function Photo Kiosk –	This category is for kiosks that combine photo applications with applications such as video, MP3, etc. Kiosks must have non-photo applications to be eligible for this category.

PMA would like to thank the following companies for their expertise in judging the 2008 DIMA Photo Kiosk Shoot-Out.