FOR IMMEDIATE RELEASE   
OCTOBER 5, 2006 
www.pmai.org

PSRO 2007 offers a stellar speaker lineup

JACKSON, Mich. - The Professional Scrapbook Retailers Organization^TM (PSRO) announces its keynote speakers for its upcoming convention, which takes place March 8-11, 2007, at the Las Vegas Convention Center, Las Vegas, Nev., USA. PSROT is a member association of Photo Marketing Association® (PMA), which will be holding its convention at the same venue and same time in Las Vegas.
   PSRO 2007 will first welcome industry expert Tamara Lipori, author of "The PSRO Guide to Scrapbook Retailing." Lipori, a writer, speaker and consultant, will show scrapbook retailers how to hire great employees and mold them into a top-selling team. "Your employees are the most important asset, or hindrance, in growing your business," she says. She will teach interviewing techniques, show how to turn around an underperforming employee, and discuss creating incentives for the team. She will also teach scrapbook retailers how to market their store and set themselves above the competition, how to design an annual marketing and advertising plan, create events and promotions, find free and low cost marketing and advertising ideas, and build good will in the community.
   Rob Comeau, owner of Los Angeles based Photo & Scrapbook Business Solutions, will show how to provide top-notch customer service. "Scrapbook retailers are in the 'people business,'" he says. "Connecting with customers is essential for gaining a competitive edge."
   Kesley Anderson, vice president, scrapbook and craft business development, Lucidiom Inc., will present "The Softer Side of Digital," on how to attract Gen-X moms. "While we may tend to think of digital as a man's world, women are leading the way in purchasing and using high tech photo gadgets to capture, preserve and present family memories," she says.
   Jeffrey Makoff, DigitalCustom Group Inc., will show how to double scrapbook store revenues by providing custom digital imaging services. "This is very timely because many scrapbook retailers are struggling and looking for new revenue streams," he says.
   PSRO Director Jeanne Wines-Reed will show how to convert scrapbooking classes into sales opportunities. "Education is a major dynamic in attracting scrappers to your store," she says. Jeanne also will lead retailers on a guided trade show tour - customized for scrapbook retailers - highlighting the scrapbook pavilion, The Complete PictureT inspiration center, and some of the latest innovations for capturing, preserving and displaying images.
   For more information about PSRO 07 and PMA 07 go to www.pmai.org/pma07