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“A PSRO Guide to Scrapbook
Retailing” provides road map to business success
JACKSON, Mich. - Scrapbook retailers have a new road map to success: “A
PSRO Guide to Scrapbook Retailing” by industry expert Tamara Lipori, a.k.a. the “Scrapbook Empress,” who
shares her insight and experiences from many years as an owner of successful scrapbook stores.
Her book, written especially for
the Professional Scrapbook Retailers Organization™ (PSRO™) is an “owner’s guide” on how
to start, maintain – and profitably sell – a scrapbook store.
This practical and insightful
how-to manual gives retailers all the tools and information needed to make the right business decisions every
step of the way.
Lipori, one of many industry
speakers at the PSRO Annual Convention, March 8-11 in Las Vegas, will sign copies of the book at 4:00 p.m. on
Friday, March 9, following “Train Your Team to Sell,” one of her three presentations. Her two other sessions,
on Saturday, March 10, are “Marketing Your Store: Setting Yourself Above the Competition,” and “Hiring the
Best Employees Ever!”
In the book, Lipori
guides scrapbook retailers through:
•
Realistic Expectations – Making the Right Decision for YOU!
•
Business Plans and Loans – Who’s Going to Pay for All This?
• Real
Estate – Is It Really All About Location, Location, Location?
•
Planning Your Space – Making It Perfect!
About PMA - The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging
community achieve business success and adapt to new technologies. Its commitment to 20,000 members in
100-plus countries is part of an 82-year legacy that connects business owners to a network of knowledge and
support. PMA furthers this purpose through the development of educational programs and business services,
marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in
its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for
members.
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