Good guys can finish first! Incorporating fundraising into your everyday business is a great way to find new customers, raise your profile in the localcommunity, garner free publicity – as well as help a worthy cause! More ...

Dynamic demos We all host make-and-takes and demos, but are we really getting the best financial reward for them? Do you plan your make-and-takes and demos with a purpose and a financial goal, or are you just doing cute projects thrown together because your customers expect them? More ...

“Now go and make it so” One of my favorite business books is the children’s book “The Spyglass” by Richard Paul Evans, which is about a king who rules over a formerly glorious kingdom that has fallen into disrepair. People are lazy and poor, and the landscape is dull and lifeless. More ...

Copyright of photos and images This brochure is designed to assist you in understanding U.S. copyright laws and how to follow the established rules. More ...

Scanning for more business! Next time you’re mingling with a group of people over about 38, start asking, “Who has slides?” Immediately, the moaning will start about the slides in the carousels or boxes or envelopes and how they wish they could do something with them.. More ...

Please Mr. Postman! When your customers need a little boost, a special event or a sale, or a big announcement – what is the best way to get the word out to the people who really want to shop in your store? More ...

Check out your cash wrap They say the kitchen is the heart of the home. By the same logic, the cash wrap is the core of the store, the soul of the shop, the epicenter of the emporium. More ...

E-marketing – whats, whys, and hows Does this apply to the scrapbook industry? You bet it does! This quote by management guru Peter Drucker describes the three critical factors to success in your retail scrapbook business. More ...

Postcard primer: A guide to direct mail marketing! Four steps to designing a postcard! The structure should have four elements: Stopping power, Relevant message, Product information, Compelling offer ... More ...

Don’t be the runt of the litter! Have you ever noticed that there is always one little kitten or puppy that’s the runt of the litter? More ...

The curse of the “back order" Back orders are a common plague in the scrapbook industry. But who is responsible and why do we all have to suffer? More ...

Website redesign The Internet has become “the great equalizer” when it comes to websites, because even the smallest business can “look as good” as the biggest business. More ...

Framing A Scrapbook Page Team up with a custom framer ... More ...

“Male order” marketing When a man is looking for a gift for a woman, make sure he thinks of your store .. More ...

Foil those “five-fingered discounts”! How to prevent theft in your store. More ...

How much inventory should you carry? Learn how to accelerate inventory! More ...

Top 10 tips for telephone courtesy How to provide the best customer service on the phone More ...

How to Build Foot Traffic and Explode Your Sales First Comes the Bad News … Followed Quickly by the Good More ...

Practice makes perfect Tips on developing excellent sales and interpersonal skills More ...

May I help you? Great tips on how retail staff can greet customers More ...

Codes of copyright These are my family photos – why can’t I copy them?! More ...

Get noticed! A PSRO Guide to Public Relations and Advertising More ...

Winning hand The Six Aces will help you turn an unhappy customer into an ardent ambassador for your store More ...

Top 12 Traits of a Successful Manager It’s easy to recognize Successful Managers because they have easily identifiable traits that define them both as people and as leaders. More ...