Lifestyle retailing is not a passing trend or a catchy buzzword; it’s embedded in the future of retailing. Are you delivering lifestyle experiences to connect with your most important customers: Gen-X moms?

Expanding on its debut last year, PMA’s The Complete Picture returned to PMA 07. Redefining the traditional photo store as a lifestyle destination, The Complete Picture illustrates how to present innovative technologies as inspirational solutions. This year’s concepts continued to focus on “Jennifer,” and integrate photography, framing, scrapbooking and everything she needs to capture, preserve and share memories.

Explore how your retail environment can best cater to Jennifer’s lifestyle choices, and see how other retailers have utilized these concepts in their own stores.