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PPFA Marketing Research
To help you run your business, PPFA offers the latest insights into frame shop
trends with marketing research reports. See what consumer attitudes to framing, what the finances of other
frame shops look like, and more.
Custom framing reports are released periodically and are downloadable in Acrobat PDF
(Portable Document Format) files.
Most reports are available at no charge to PPFA members. Non-members can purchase
reports through the PMA Report
Marketplace, powered by Lulu.
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2007 PPFA US Custom Framing
Report
In January 2007, PMA conducted a survey of U.S. consumers. The objective was to measure
the spending of U.S. families and consumers on various framing services, such as posters, original artwork,
photos/portraits and more. Locations where custom frames were made, reasons for using custom framing services
andreasons for not using custom framing services were also explored in the survey.
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2007 PPFA Financial
Survey of Retail Framing Businesses
Every few years PMA Marketing Research conducts surveys among retailers on
their financials, salary and benefit practices.
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2005 PPFA
Consumer Custom Picture Framing Report
Consumer attitudes toward custom framing. Original artwork was the most popular
item to frame. Thirty-two percent of households framed original artwork, photos and limited edition prints
were also among the most common items framed. |
2003-2004
PPFA Trade Survey Report
A survey of art and custom framing retailers on custom framing sales, business
operations, framing operations, supplier relationships and marketing and customers. |
Assessing the
Results: A summary of the 2003 PPFA Trade Survey
This summary includes highlights from the 2003 PPFA Trade Survey including art
and custom framing revenue, framing volume, revenue by client type, average price per order and new equipment
investments. |
2003 APA Art
and Wall Decor Purchasers Survey Mini-Report
Includes demographic profile of consumers; purchase behavior among consumers of
four types of art; drives, motivations, and reasons for purchasing; factors affecting selection; purchase
incidence and likelihood to purchase; extent of wall decorations among women. A complete 47-page report of
the findings is available for purchase by PPFA members at $125 and non-members at $300 by calling the PPFA
Bookstore and Business Resources at (517) 788-8100 or e-mailing ppfa_business_resources@pmai.org. APA members receive the full report free.
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2002
PPFA Custom Picture Framing Report
Consumer study on the use of professional custom framing services and
satisfaction with experiences. Demographics include geographic division, market size, household income,
family status, age of head of household, lifestage, presence of children and residence. |
The
Art Market: A Study of Consumer Buying Behavior (2000)
This report summarizes the findings of a telephone survey of consumers,
commissioned by the Art Publishers Association. The APA undertook this study to better understand consumer
buyer behavior regarding art.
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The
Framer's Benchmark (1999)
A summary of the 1999 PPFA Survey of North American Art and Framing Retailers.
Statistics cover operations, sales, customer information, and technology.
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