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PMA Great Lakes Division, Inc.
For more information on your Division's activities, feel free to contact the Territorial Vice
President (TVP) listed below. You can also call the PMA Division Activities office at 800-762-9287 or send an
e-mail to pma_divisions@pmai.org.
Upcoming Events:
PMA Great Lakes Division Annual Meeting
Saturday, August 16, 2008
Location:
Blue Chip Casino
Hotel
Michigan City, IN
Branding Strategies to Enhance Your Imaging Business
It has been said that you never get a second chance to make a first
impression. Whether your company is a startup or has been in business for decades, fresh ideas take you to
the next level and get you noticed. Your image determines the reputation and credibility of your company, as
well as the perception others have of you. From the words used to describe your organization to the logo that
tells its story – image is key. Melanie Hoffman, Brandnu Marketing, Addison, Texas, will help you learn how to
assess your organization’s marketing function and come up with creative solutions and strategies to help you
raise the bar.
Your company already offers excellent imaging services, but are existing customers
aware of them? And will they choose to order them next time they create something from their memories?
Knowing who your customers are and speaking to them regularly is the best way to maximize revenue potential
and to keep your brand services fresh in the minds of customers.
Contact:
Aaron Saldana
219-836-2575
aaron@shorecolor.com
PMA Great Lakes Division, Inc. Board of
Directors
Territorial Vice President
Gary Bachman
Michigan Photo Company
121 S. Jefferson Avenue
Saginaw, MI 48607-1239
989-754-3456
Fax: 989-754-0135
garyb@michiganphoto.com |
President
Aaron Saldana
Shore Color Lab
9378 Calumet Ave
Munster, IN 46321-2810
219-836-2575
Fax: 219-836-2572
aaron@shorecolor.com |
Secretary/Treasurer
Michael Bennett
Lighthouse Imaging
3016 N. Home Street
Mishawaka, IN 46545-4440
574-255-4030
Fax: 574-254-0145
mike@lighthouseimaging.com |
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Director
Harry Luikart Sr.
April Color Lab
888 East 222nd Street
Euclid, OH 44123-3316
216-731-5227
Fax: 216-731-2053
aprilcolor@sbcglobal.net |
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Advisory Board
Matthew Curtis
Fujifilm USA Inc.
PMB 124
1209 Hill Road North
Pickerington, OH 43147
614-937-8067
Matt_Curtis@fujifilm.com |
Andy Chatten
Noritsu America Corporation
PO Box 168
Crystal Lake, IL 60039-0168
847-888-8000
achatten@noritsu.com |
Jerry Lear
Taprell Loomis
2160 Superior Avenue
Cleveland, OH 44114-2184
216-781-6000 ext. 2420
Fax: 216-771-2572
jlear@chilcotecompany.com |
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