PPFA Business Briefs
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Creating effective newsletters
Every retailer should have an enewsletter – it’s the most affordable and productive
return on investment of any marketing program you can use! More .. |
Going Green
“Green framing” is about making environmentally conscious choices. This is a big
concept for most people, so let’s start by breaking it down into small segments. More .. |
Copyright of photos and images
This brochure is designed to assist you in understanding U.S. copyright laws and
how to follow the established rules.More .. |
Check out your cash wrap
They say the kitchen is the heart of the home. By the same logic, the cash wrap is
the core of the store, the soul of the shop, the epicenter of the emporium. More ... |
Tuning up on coverage value
A workers’ compensation insurance program should be tailor-made to cover your
custom frame shop, tackling the challenge at its root ... More ... |
Accidents don’t just happen: Prevent accidents on the job – and cut costs
Unfortunately, accidents are part of life and part of working. But business owners
and employees should realize that accidents “don’t just happen.” More ... |
Postcard primer: A guide to direct mail marketing!
Four steps to designing a postcard! The structure should have four elements:
Stopping power, Relevant message, Product information, Compelling offer. More... |
Electronic payment processing
There’s no guaranteed path to a successful business. But there are successful
strategies. One key strategy is how you process payments. More... |
Design dazzling displays!
Knowing how to create attractive displays will help you understand the response your customers have to the
merchandising in your store. More ... |
Making a move
What criteria should framers use in choosing a new location? An experienced retailer discusses his methods.
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Developing a safety plan
A health and safety protection plan is an absolute must for your frame shop. More ... |
Offering framing seminars to consumers
Offering consumer framing seminars is not only a way to increase public awareness, but also a way to increase
sales. More ... |
Print ad primer
Get the most for your advertising dollar More ... |
Showcase Framed Artwork Online
20 easy steps to prepare images for a website More ... |
Competitive Advantage
a look at how to get the most out of strategies that have been used successfully by large, profitable
companies. More ... |
Business Basics for Framing Professionals
Based on a transcription from the session, “The Business of Framing,” presented by Bob Carter at the PPFA
2003 Annual Convention in Las Vegas, Nevada. More ... |
Guerilla Marketing Seven Sentence
Gathered from an interactive session for framers presented by Bill McCurry at the PPFA Sunshine State Chapter
Meeting in Miami, Fla., September 2003. This is the second in a three-part series on Guerrilla Marketing. The
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Guerilla_Marketing
Based on the General Session, “Guerrilla Marketing for Framers,” presented by Bill McCurry at the PPFA
Sunshine State Chapter Meeting in Miami, Florida, September 2003. This is the first of a three-part series
based on Bill’s Guerrilla Marketing teachings. More ... |
Guerrilla Marketing Weapons
The information in this brief was gathered primarily from Bill McCurry’s book “Digital Guerrilla Marketing.”
More ... |
Understanding Growth: When Growing
For more than 10 years, Pete Jones has used his skills and experience to turn around troubled businesses. In
this Business Brief, based on a transcription from his session “Understanding Growth: When Growing Bigger
Does Not Replace Being Better,” presented at the PPFA 2003 Annual Convention in Las Vegas, Nevada, Pete
presents the key components of growth. More ... |
Codes of copyright
These are my family photos – why can’t I copy them?! More ... |
May I help you? Great tips on how to greet customers
Bob Negen, co-owner with his wife Susan of WhizBang Training, says it’s no secret greeting every customer
quickly and warmly is a key to good customer service. More ... |
CMC for fun and profit
Framers say their computerized mat cutters allow them to offer a whole world of never-before-possible matting
techniques to every customer every day More ... |
Winning hand
The Six Aces will help you turn an unhappy customer into an ardent ambassador for your store More ... |
Get noticed!
A PPFA Guide to Public Relations and Advertising More ... |
Top 10 tips for telephone courtesy
How to provide the best customer service on the phone More ... |
Practice makes perfect
Tips on developing excellent sales and interpersonal skills More ... |
Top 12 Traits of a Successful Manager
It’s easy to recognize Successful Managers because they have easily identifiable traits that define them both
as people and as leaders. More ... |
Website Redesign
A website is an essential resource all businesses can benefit from. The Internet has now proven that it is
not just “a fad,” and it is not going away. Make sure you get your fair share of exposure on the Internet ...
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