PSRO Marketing Research Reports | PMA 2008 U.S. Consumer: Scrapbook Report
Purpose and Audience
The purpose of the report is to measure the current consumer involvement in scrapbooking, develop profiles of the major consumer segments, evaluate the emerging role of computers in the scrapbooking process, record purchasing patterns and spending, and gauge interest in other photo related products and craft projects. The report is designed to aid scrapbook retailers in business planning. The premium edition includes tables with a breakdown of answers to each question cross-tabulated by demographic variables in addition to the basic report. The premium edition supplies companies with a complete look at survey results without having to conduct their own survey. |
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2007 National Scrapbooking Trend Report
The 2007 National Scrapbookers Trend Report is the second in a series of reports being introduced into the marketplace by Scrapbooking.com Magazine, The SMART Group, and PMA. The report was constructed from data collected over a four-year period via surveys taken by readers of Scrapbooking.com Magazine and/or the Scrapbooking.com Weekly Consumer Newsletters. It is the continuation of substantiating and understanding trend changes within the scrapbooking industry based on the opinions and purchasing habits of actual consumers.
Members: Free Access
Non-member download: $149.00
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