 
Booth R171
From Innovation to Inspiration
Expanding on its debut last year, PMA’s The Complete Picture™ returns to PMA 07. Redefining the traditional photo store as a lifestyle destination, The Complete Picture illustrates how to present innovative technologies as inspirational solutions.
This year’s concepts continue to focus on “Jennifer,” the Gen-X mom, your most important customer and designated memory keeper, and integrates photography, framing, scrapbooking and everything she needs to capture, preserve and share memories.
Inspirational Aspirations
Unique inspiration centers deliver a feast of retailing aspirations through professional visually merchandised display interpretations of Jennifer’s lifestyle choices:
- The hub of the exhibit is “My Place”, Jennifer’s hangout for a cup of coffee and a shared moment in front of a kiosk
- “Share & Tell” provides the ideal mix of wireless products – from digital frames to cameraphones – so Jennifer can share her personal memories anywhere
- “Catch the Kids’ Game” is designed for the packaged digital solutions for capturing the fleeting action-packed moments of Jennifer’s kids in motion
- Generational legacies are the crux of “My Family Story”. Jennifer treasures family history and is committed to preserving it for generations to come through custom framing, scanning, archiving or wide-format printing
- “Do More, Express More” is the center dedicated to augment the value of her pictures, through software and applications creatively customizing the context of her photos
- “Celebrate Life” is the studio source Jennifer confidently relies on to capture the milestone achievements of her families’ life
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Learn More
Further explore the concepts on display at The Complete Picture by hearing how PMA members implemented last year’s concepts into their stores. And, hear about the concepts of store design, display and visual merchandising from one of the design consultants for this year’s The Complete Picture.
The Complete Picture Keynotes
Featuring retailers who have successfully integrated lifestyle retailing into their stores, each keynote looks at a range of retailers from independents to small retail chains to individual stores. See how you can redefine your retail environment as a destination for Gen-X moms.
Thursday, March 8, 4:00 p.m.
Speakers: Tony Miresse, Art’s Cameras Plus; Jennifer Yamamoto, Black Photo Corp.
Video of Presentation
Art's Cameras Plus Power Point Presentation (9.4 MB)
Black Photo Corp. Power Point Presentation (36 MB)
Friday, March 9, 4:00 p.m.
Speakers: Sid Davidowitz, The Picture Spa at MotoPhoto; David Guidry, Lakeside Camera Photoworks
Video of Presentation
The Picture Spa/LakeSide Camera Photoworks Power Point Presentations (15MB)
Moderator: Glenn Omura, Ph.D., Michigan State University
Keynotes are presented in The Complete Picture booth (R171, Level 2)
PMA 07 Educational Sessions
The Complete Picture
Were you inspired by The Complete Picture at PMA 2006? Hear how members recently implemented a successful new store design, creating a destination experience for customers, especially female shoppers.
Speakers: Mitch Goldstone, 30 Minute Photos Etc.; Tony Miresse, Art’s Cameras Plus; Sid Davidowitz, The Picture Spa
Session 500, March 8, 8:00 a.m. – 9:00 a.m.
Store Design, Display and Visual Merchandising
Today, a store not only must perform by exciting and encouraging the customer to buy, but from the retailer's point of view, it must perform profitably. Join us for an exciting look at visual merchandising and learn how to make your store your customer’s favorite place to shop!
Speaker: Nazar Keer, Keer Architects
Sessions N1 and N11, March 8 and 9, 6:00 p.m. – 8:30 p.m.
More Information
For more information on The Complete Picture, please visit the website.
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