Ideal for photographers with less than two years of professional experience, specializing in all genres – especially portraits, weddings, sports, and events.

Saturday, February 20 • 9:00 a.m. - 5:00 p.m.

9:00 a.m. - 10:10 a.m.
PBC1 Management
Business Practices 101: How to Stay Out of Trouble
Even the most talented photographer has a slim chance of survival without a solid base of business practices. Experienced entrepreneur John C. Pittman outlines some practices that keep his photography business growing, including adopting a code of ethics, simple business record keeping, the necessity of having an employee handbook regardless of the number of employees, and more.
Speaker: John C. Pittman, Sports Stars Inc.

10:30 a.m. - 11:40 a.m.
PBC2 Techniques
Posing and Lighting Basics
The goal of every photographer is to put the client’s best face forward, and the proper use of lighting and posing can make or break a job. We’ll present the basics of indoor and outdoor lighting, as well as posing tips and techniques for various situations.
Speaker: Bambi Cantrell, Cantrell Portrait Design Inc.
Sponsored by Meadowbrook

11:45 a.m. - 1:00 p.m.
PBCL Marketing Luncheon: Singles Bar Lessons for Your Photography Business
If you’ve worked in the photography industry for any amount of time, you know the most recent years have been the hardest. (It’s not you; it’s the recession!) Despite feelings of desperation and uncertainty, photographers need not act like the lonely guy in the singles bar who, instead of meeting someone interesting, ends up sitting alone. Take action now to reduce or avoid negative feelings. Tony Blei will show how, during slow times, to posture yourself to be ready for new challenges when the economy improves.
Speaker: Tony Blei, Tony Blei Photography
Sponsored by Meadowbrook

1:00 p.m. - 2:10 p.m.
PBC3 Management
Photographer’s Legal Guide
Attorney Carolyn E. Wright, aka the “Photo Attorney,” discusses legal and business issues affecting photographers, including copyrights, restrictions on photography, contracts, insurance, taxes, licenses, and more. Wright’s presentation is adapted from her book, the “Photographer’s Legal Guide,” and her blog at www.photoattorney.com. Time is allotted for questions and answers.
Speaker: Carolyn E. Wright, The Law Office of Carolyn E. Wright LLC and PhotoAttorney.com
Sponsored by Meadowbrook

2:30 p.m. - 3:40 p.m.
PBC4 Marketing
How I Changed My Website to Grow My Photography Business
Improve your website and convert visitors into paying clients? Yes! It’s possible, and it’s been done! Kim Larson has tips and tricks to position your website higher in search engine results; the scoop behind the power of social networking tools, such as blogs and Facebook; ideas on how to handle email inquiries from potential clients; and more!
Speaker: Kim Larson, Life Is Art
Sponsored by Meadowbrook

4:00 p.m. - 5:00 p.m.
PBC5 Technology
Developing New Product Lines
Panel participants, representing professional labs from around the country, outline the latest in unique photo products to use to differentiate yourself from the competition. See samples and learn how successful photographers are putting a personal spin on products to create promotional opportunities.
Speakers: H & H Color Lab; Robert Ste-Marie, 36Pix; Chris Wunder, PortraitEF; Ted Suss, Neil Enterprises Inc.; Chi-Lin Tom, PTI Global Inc.

5:00 p.m. - 6:00 p.m.
PMA Welcome Reception
A time to celebrate surviving boot camp! Congratulate yourself and your boot camp peers on a successful day, and don’t be surprised if you get caught up in the excitement and anticipation about the opening of PMA 2010! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.