9:00 a.m. - 10:10 a.m.
Retail Imaging and Brand Boot Camp Joint General Session
D22   Brand Power!
Sponsored by ROXIO
What is the importance of developing a strong brand? Glenn Omura will introduce contemporary approaches to successful brand growth strategies and how they can be the saving grace for the imaging industry. If you’ve been trying to “reinvent” yourself in the minds of customers, plan to attend this eye-opening session.
Moderator: Glenn Omura, Ph.D., Michigan State University
Speakers: Peter Dixon, Prophet; Eloy Trevino, Prophet

10:30 a.m. - 11:40 a.m.
D34     Marketing Genius Camp
Sponsored by ROXIO
This session will present the essential principles of good advertising and marketing messages. PMA® member ads and marketing materials will be candidly critiqued by advertising industry experts, and then real-world examples of effective marketing communication will be provided, with a focus on the newest “home run” products for imaging retailers. The session will conclude with the presentation of PMA-created marketing materials, available through our new PMA+ program.
Moderator: Glenn Omura, Ph.D., Michigan State University
Speakers: Brad Fornaciari, Lighthouse Branding, Inc.; Gene Del Vecchio, Lighthouse Branding, Inc.; Bill Stenton, Lighthouse Branding, Inc.

1:00 p.m. - 2:10 p.m.
D44   Baby, Let Your Website Shine
Sponsored by ROXIO
The highest growth area in imaging is online ordering. Your web presence is more than just an extension of your store; it is the No. 1 way customers find and interact with you. If you do not have a solid web strategy in place, including a good home page, a good search engine optimization (SEO) strategy, and a viable ecommerce presence, customers will find a way to fill their needs somewhere else. We will show elements of a fantastic home page, how to make a website potential customers can find easily, tools to compare photo-publishing software, and how to put it all together. The session will conclude with the presentation of PMA-created website templates, available through our new PMA+ program.
Speakers Robert Cavilla, UpWord Search; Amber Wallace, Web Marketing Therapy; Kim Larson, Life is Art
Moderator: Glenn Omura, Ph.D., Michigan State University
 
2:30 p.m. - 3:40 p.m.
D54   Social Networking Glue
Sponsored by ROXIO
This session will discuss the major social networking tools being used successfully to develop a community of photo enthusiasts and loyal customers. Facebook, Twitter, Flickr, LinkedIn, and other new vehicles are used to connect in a meaningful way. We will focus on what works, citing industry examples, and how to start connecting using these new media. Walk away with step-by-step instructions on how to be a social networking expert. The session will conclude with the presentation of PMA-created content templates and really simple syndication (RSS) widgets, available through our new PMA+ program.
Moderator: Glenn Omura, Ph.D., Michigan State University
Speakers: Gabe Cano, Specialty Color Services Custom Photo Lab; Glen Hodges, Specialty Color Services Custom Photo Lab; Glynn Lavender, Creative Photo Workshops
 
4:00 p.m. - 5:00 p.m.
DK2   DIMA Closing Keynote: The Art of Vision – Managing Rapid Change
As the landscape for business continues to change, a clear vision is the key to successfully navigating the uncharted waters of tomorrow. The Art of Vision is a program specifically designed to help companies utilize unconventional wisdom and build a vision for the future. No matter what kind of organization – from small companies to large corporations – employees at all levels can better embrace the future by becoming more innovative. Discover how to sharpen your creative skills and identify a personal style for inspiring yourself and others.
Speaker: Erik Wahl, The Wahl Group

5:00 p.m. - 6:00 p.m.
PMA Welcome Reception
Reconnect with friends from around the world who share your excitement and anticipation about the opening of PMA 2010! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.