PMA 09 Presentations
The PMA 09 conferences are going paperless for session handouts, as part of our Green Partnership Initiatives. This means we will not be copying and distributing session handouts in breakout sessions.

Please remember not all speakers elect to provide handouts, although we encourage them to do so.

Available handouts (PDFs) are:

DIMA
D14 Photo Gifting 101
Speaker: Phil Gresham, Fotofast digifoto; Gabrielle Mullinax, Fullerton Photographics, Inc.
Chairperson: Chris Lydle, Chris' Camera Center and Digital Photo

D17 IT for the Small Imaging Retailer

Speaker: Chandara Taing, Fullerton Photographics
Chairperson: Gabrielle Mullinax, Fullerton Photographics

D18 Photo Classes - The Next Great Sales Tool
Speakers: Chris Lydle, Chris Camera Center; Glynn Lavender, Ted's Camera Stores (Vic) Pty

D21 Tips and Advanced Techniques for Color Control
Speaker: David Hunter, Pilot Marketing Group
Chairperson: Lee Varis, Varis PhotoMedia

D22 The Customer of the Future
Speaker: Glenn Omura, Ph.D., Michigan State University
Chairperson: Steven Olock, Dan's Camera City


D35 What’s Next in Consumer Digital Photography?
Speakers: Liz Cutting, The NPD Group; Mike McNamara, The McNamara Report; Gary Pageau, PMA; Lawrence Wu, J.D. Power and Associates
Chairperson: Jerry Grossman, Demystifying Digital

D43 Storytelling as the New Business Platform
Speaker: Glenn Omura, Ph.D., Michigan State University
Chairperson: Rob Comeau, Princess Cruises

D52 Optimize Your Web Marketing
Speakers: Bob Cavilla, UpWord Search Marketing; Ian Epstein, Coremetrics
Chairperson: Joellyn Gray, Fuji Photo Film USA, Inc.

D54 How to Integrate Long Tail Products Into Your Retail Mix
Speakers: Vahé Christianian, LifePics; Massimo Zancanaro, Obló Multimedia S.R.L.; Rohit de Souza, HP; Philippe Gascon, MediaClip, Inc.

D63 Marketing to Women: R.I.P.

Speaker: Michelle Miller, Wizard of Ads, Inc.
Chairperson: Michelle Bogosian, The Camera Shop

D72 Scanning as an Entry Point
Speakers: Alan Logue, Hutt Street Photos; Sam Allen, ScanCafe

D73 How Do Retailers Get Involved With Social Networking?
Speakers: Erin Manning, Erin Manning Photography; Gabe Cano, Specialty Color Services; Glen Hodges, Specialty Color Services
Chairperson: Peter Tahmin, Ritz Interactive Inc.

D75 The Next Evolution of Digital Printing
Panelists: Glen Hopkins, HP; Ron Kubara, Noritsu Canada Ltd; Gregory Stewart, Xerox
Moderator: Scott Brownstein, Brownstein & McCabe Associates

D84 How to Bind a Quality Hardcover Photo Book
Moderator: Debra S. Nolan, Hardcover Binders International
Panelists: Mark Hancock, Utah Bookbinding Co.; Paul Parisi, Acme Bookbinding; Suzanne Wiersma, Wallaceburg Bookbinding & Mfg. Co.

D85 What’s Next With Camera Phones?
Moderator: Pierre Barbeau, Moblico
Speakers: Tony Henning, Future Image Inc.; Jim Reinert, DST Output

 

D87 Make Your Customers Know How Great You Are!
Speaker: Dale Farkas, Dale Laboratories
Chairperson: Sina Clayton, Camera Action Pty Ltd

CL2 Advanced Techniques With Adobe Photoshop CS4
Speaker: Jerry Courvoisier, Jerry Courvoisier Photography
Chairperson: John Eakin, Studio Photo Imaging

CL3 Skin - Skin - Skin!
Speaker: Katrin Eismann, School of Visual Arts

CL5 The Creative Digital Darkroom
(PDF2)
Speaker: Seán Duggan, Seán Duggan Photographics
Chairperson: John Eakin, Studio Photo Imaging

CL7 Creative Portrait Retouching
Speaker: Jane Conner-Ziser, Jane's Media Art
 

 

PMA
PMA Official Business Session Keynote
Dealing With Darwin: Breaking the Back of the Innovator’s Dilemma

Speaker: Geoffrey Moore, Ph.D., TCG Advisors LLC

N1 Ways to Differentiate and Become a Destination Business
Speaker: Rick Segel, Rick Segel & Associates, LLC

500 Camera to Product Technology: What the Consumer Needs to Know
Speakers: Jay Hitchens, Qualex Corporation
Chairperson: Steve Noble, PMA


501 What Would You Do If...?
Speaker: Rick Segel, Rick Segel & Associates, LLC

503 Foto Libros, la Nueva Gran Opción de Negoci
Conferencista: Antonio Carlín, Noritsu México, S.A. de C.V.

600 Photo Books: What Works, What Doesn’t, and What Needs to Be Invented?
Speakers: Kesley Anderson, Lucidiom; Vahé Christianian, LifePics; Jaya Greenip, Snapfish; Joellyn Gray, Fujifilm, USA
Chairperson: Jay Hitchens, Qualex


603 Casos de Éxito de Negocios Fotográficos por Internet
Conferencistas: Pierre Koloboff, Gretag Services S. de R.L. de C.V. y Renato Rossello, Rollpix S.A.
Moderador: Sergio Chávez Castañeda, Photo Marketing Association International

700 Advantages and Disadvantages of Archival Storage Methods
Speaker: Franziska Frey, Ph.D., Rochester Institute of Technology

SPAA
SP15 Alternative Lighting Outside the Box
Speaker: Ben Chen, SportsPixel

SP16 Marketing and Selling to League Officers
Speaker: Laurence Harper, Portrait Design Photography

SP23 Action Photography Up Close

Speaker: Don Frankle, LehighPhoto.com

SP33 HR Issues and Answers

Speaker: Karen Purves, innovative impact

PSPA
P12 Optimize Your Web Search Results
Speakers: Bob Cavilla, UpWord Search Marketing; Ian Epstein, Coremetrics
Chairperson: Joellyn Gray, Fuji Photo Film USA, Inc.

P15 Brand Experience and the Web
Speaker: Scott Todaro, Demandware, Inc.
Chairperson: Mark Schoenrock, Lifetouch National School Studios

P16 Optimize Your Web Search Results
Speakers: Bob Cavilla, UpWord Search Marketing; Ian Epstein, Coremetrics

LK1 PSPA Luncheon and Keynote: Photo Customers Trading Up
Speaker: Michael Silverstein, The Boston Consulting Group

P17 New Product Ideas
Speaker: Edward Monahan, Eastman Kodak Company
Chairperson: Michael Bell, Bell Photographers Inc

P18 Customer Relationship Management (CRM)
Speaker: Geoff Ables, Customer Connect
Chairperson: John Mark, Mark Lab-Dorian Studio

P19 Looking for a Photo Book Printer?
Speakers: Jerry Pi, Photo Experts; Brian Segnit, Xerox; Thomas Curley, Fuji Photo Film
Chairperson: Todd Wilbert, Creative Images

P22 Publishing/Yearbook Software Panel
Speakers: Todd Judd, School Annual Publishing Company; Rob Snowie, Pelican Software; Cory Tomcek, Walter's Publishing
Chairperson: Bill Glover, Strawbridge Studios, Inc.

 

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