SPAA 2009 Education
Build on a skill set, master something new, and get inspired to make your plans a reality as you learn and grow with others who share your passion for sports photography. The SPAA Annual Conference is the only sports photography event you need!  

Convention Program (PDF)

SPAA Education Schedule



This symbol (#) represents networking opportunities.


All events take place at the Renaissance Las Vegas Hotel, unless otherwise noted.


Monday, March 2

7:30 a.m. - 4:30 p.m.

SPAA Registration – Renaissance Las Vegas Hotel


8:30 a.m. - 9:00 a.m.

Continental Breakfast (#)


Session Breakouts – choose one per time period.

9:00 a.m. - 10:00 a.m.
SP11 Dance School Business
Learn everything you need to know about photographing dance schools. From booking the job through the shoot, you’ll understand the entire workflow process. We’ll also show you the latest products that are getting the parents and dance school owners excited!
Mike A. Luter, Desktop Darkroom Inc.
Chairperson: Mike King, Walters Publishing

SP12 Wallet Swap II
Back by popular demand is the popular wallet swap session. Admission price to this session is to bring 100 wallet samples to share with other attendees. The more wallets you bring (to swap), the more wallets you get. Just think of the endless posing options you will receive.
Jeff Gump, Gump’s Sports Photography

10:00 a.m. - 10:15 a.m.
Refreshment Break (#)

Session Breakouts – choose one per time period.

10:15 a.m. - 11:45 a.m.
SP13 Controlling Outdoor Lighting
Learn state-of-the-art techniques from a lighting expert for controlling outdoor lighting – one of the most challenging setups.
Randy Brister, RSBphoto
Chairperson: Jeff Wilson, JW Party Pictures

SP14 Output – Full Service Digital Lab Versus the Do-It-Yourselfer
Output experts will cover both methods so you can determine what best suits your sports photography operation.
Speaker: John Pittman, Sport Stars Inc.
Chairperson: Frank Harrison, Time Piece Photography

12:00 noon - 1:30 p.m.
LK1 SPAA Luncheon and Keynote: Photo Customers Trading Up
Michael Silverstein, senior vice president and executive officer of The Boston Consulting Group’s Office of the CEO, is an expert in consumer behavior, helping companies improve their value proposition and brand development. “Photo Customers Trading Up” explores the spending habits of middle-class America in what he calls the “new luxury phenomenon.” Silverstein discusses the emotional satisfaction consumers feel in paying premium prices for high-end products. (Traducción simultánea al Español)
Speaker: Michael Silverstein, The Boston Consulting Group

Session Breakouts – choose one per time period.

1:40 p.m. - 3:10 p.m.
SP15 Alternative Lighting Outside the Box (PDF)
Proper lighting is a major ingredient for high-quality sports photography images. This session goes beyond “proper” to share some alternative lighting measures for enhancing final output.
Ben Chen, SportsPixel

SP16 Marketing and Selling to League Officers (PDF)
Of special interest to AIE
The decision makers running the youth sports leagues can turn over annually. This session will cover some sure-fire marketing and sales strategies for getting and keeping league business.
Laurence Harper, Portrait Design Photography
Chairperson: Mark LaCourse, Image Star Network

3:10 p.m. - 3:30 p.m.
Refreshment Break

3:30 p.m. - 5:00 p.m.
SP17 Roundtable – Lighting, Action, Ancillary Products
This is the ultimate information exchange! This roundtable session gives you the opportunity to discuss the challenges and opportunities within three topic areas – lighting, action photography, and ancillary products.

5:00 p.m. - 6:00 p.m.
PMA Welcome Reception
Enjoy a cocktail with old friends and meet some new ones, too! Talk about the amazing sessions or just give your brain a rest, but have a drink on us and unwind before setting out to explore Las Vegas!
Located at the Las Vegas Convention Center, South Hall.

Tuesday, March 3, 2008

7:30 a.m. - 4:30 p.m.
SPAA Registration – Renaissance Las Vegas Hotel

7:30 a.m. - 8:00 a.m.
Continental Breakfast

8:00 a.m. - 8:50 p.m.
SP21 General Session –Win With Teamwork
Being a winner is not always about having the best players but having the players that play their best together. Teamwork is the ability to direct individual accomplishments toward organized objectives. It is the fuel that allows common people to attain uncommon results. You can throw money at all your problems if you want, but it doesn’t cost one thin dime to motivate each and every person within your organization to be their very best. Ultimately, it’s about getting our eleven to play better than their eleven.
Terry Bowden, Television and Radio Analyst, Columnist, Yahoo! Sports
Terry Bowden
Yahoo! Sports


9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote
Dealing With Darwin: Breaking the Back of the Innovator’s Dilemma

Why is innovation such a challenge in established enterprises? Dr. Geoffrey Moore shows it is not because they cannot innovate. Instead, the trouble starts with a tendency to innovate in too many different dimensions at the same time and then comes to a head when they try to deploy their next-generation offerings, leveraging resources shared with their established franchises. Knowing these to be the real challenges, Moore then shows audiences how they can intervene to unblock the flow of innovation in their enterprises.

The PMA 2009 Hall of Fame Award will be presented prior to the keynote presentation. This is the association’s highest honor and is determined by the PMA Board of Trustees based on career success and the individual’s role in the advancement of the photo imaging industry.

Geoffrey Moore, Ph.D.,
TCG Advisors LLC

The PMA Distinguished Service Awards are presented prior to the keynote. PMA® recognizes individuals who have built lifelong careers in photo imaging and have contributed to the advancement of the industry.
Simultaneous translations: Deutsch, Español, Français, and Português.
Geoffrey Moore, Ph.D., TCG Advisors LLC

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

12:00 noon - 1:00 p.m.
SPL1 Supplier-Sponsored Luncheon
Learn about cutting-edge technology and services from sports photography product vendors as they showcase their products throughout the room.

Session Breakouts – choose one per time period.

1:10 p.m. - 3:00 p.m.
SP22 Vendor Panel – Latest and Greatest
Of special interest to AIE
Start off your afternoon with an executive panel representing major vendors within the sports photography market. You will learn about the latest and greatest cutting-edge products from both technical and business perspectives.
Speaker: David Drum, H & H Color Lab Inc; Scott Frier, Nikon; Richard Stevens, Magco Sports Photo Products
Moderator: Bill Durvin, Flash Powder Photo

SP23 Action Photography Up Close (PDF)
Action photography is one of the most in-demand topics. Learn all the elements for a successful shoot in this high-impact session.
Speaker: Don Frankle,
Chairperson: Jeff Gump, Gump's Sports Photography

Wednesday, March 4

7:30 a.m. - 4:30 p.m.
SPAA Registration – Renaissance Las Vegas Hotel

7:30 a.m. - 8:00 a.m.
Continental Breakfast

8:00 a.m. - 8:50 a.m.
SP31 Sports Photography From a Sports Illustrated Perspective
Feel the excitement of shooting the Beijing 2008 Summer Olympic Games as Sports Illustrated Director of Photography Steve Fine shares his experiences. As a long-time professional sports photographer for the renowned international sports publication, Fine’s experiences and advice make this session a must-attend.
Steve Fine, Sports Illustrated
Chairperson: Frank Hadfield, SPAA Chairman
Steve Fine
Sports Illustrated
9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote
Michael Raynor is one of the world’s leading experts on disruption. In this presentation, he will explain the core principles of disruptive technologies and show how these ideas can help you think through the strategic implications of shifting information technology (IT) paradigms. The answer is to examine your firm’s strategy: ask yourself how you differentiate yourself from competitors, whom you are disrupting – or being disrupted by – and how you hope to compete in the future, and then you’ll be able to develop a truly strategic perspective on whatever else comes down the pike next.

The members of PMA® will elect their 2009-2010 board of directors at this Official Business Session.
Simultaneous translations: Deutsch, Español, Français, and Português.
Michael Raynor, Deloitte Consulting LLP, Author, “The Innovator's Solution” and “The Strategy Paradox”
Michael Raynor
Deloitte Consulting LLP

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

10:30 a.m. - 11:45 a.m.
SPT PMA 09 Guided Trade Show Tour for SPAA Attendees
Make the most of your PMA 09 experience and tour the trade show floor with a sports photography expert! You’ll visit leading sports photography exhibitors, as well as up-and-coming exhibitors who often have unique niche products. Don't miss this chance to discover potential new revenue sources and establish relationships with key exhibitors. Tour starts near Trade Show Entrance, Level 1.
Tour Guide: Jeff Gump, Gump's Sports Photography

12:00 noon - 1:00 p.m.
SPL2 Lab-Sponsored Luncheon
Sports photographers will have an excellent opportunity to meet with lab owners and operators and learn about their photofinishing services during this information-packed lunch hour.

Session Breakouts – choose one per time period.

1:10 p.m. - 3:00 p.m.
SP32 On-Site Printing
On-site printing can lay the groundwork for lucrative impulse purchasing. Learn about the logistics from necessary output equipment to required personnel to point-of-purchase display.
Speaker: Dennis Berry, Classic Image Photo
Chairperson: Frank Harrison, Time Piece Photography

SP33 HR Issues and Answers (PDF)
Of special interest to AIE
This session will cover how to hire dependable personnel. Training photography skills is one thing, but teaching good sales techniques can be even more difficult.
Speaker: Karen Purves, innovative impact
Chairperson: Dave Stock, TeamDSP

6:00 p.m. - 7:00 p.m.
PMA President’s Reception
Relax with peers and share insights about your discoveries from PMA 09! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

7:00 p.m. - 8:00 p.m.
PMA Big Night Reception

8:00 p.m. - 9:30 p.m.
PMA Big Night – Featuring The Beach Boys!

The Beach Boys continue to create and perform with the same bold imagination and style that marked their explosive debut more than 40 years ago. America’s favorite band continues to play more than 100 shows annually, setting attendance records and selling out fairs, festivals, performing arts centers, and casinos along the way. In 2006, the band released Sounds of Summer: The Very Best of The Beach Boys, which certified double platinum, marking their biggest resurgence since 1976!

Let the Beach Boys take you back to younger days with the sounds of “Surfin’ USA,” “Kokomo,” “Fun Fun Fun,” “Wouldn’t It Be Nice,” “Good Vibrations,” “California Girls,” “Little Deuce Coupe,” “I Get Around,” and other hits you’ll easily recognize and eagerly sing along with! Enjoy the legendary vocal harmonies of The Beach Boys, which will continue to evoke fond memories of summertime youth, fast cars, and young love for decades to come!

Tickets are $49 member/$79 non-member (discounted price of $39 member/$69 non-member with the purchase of the All Conference Connection Pass) and include two complimentary beverage tickets for the Big Night Reception and The Beach Boys performance.


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