General Session: Talking to the End Customer
Monday March 2 • 9:10 a.m. - 10:10 a.m.
Our opening day mom-and-kids panel holds all the secrets. We’ll bring you the end-customer – mom and the kids; you will learn what really motivates their purchase decisions for school portraits. Join us!
Moderator: Mike McNamara, The McNamara Report
PSPA Luncheon and Keynote: Photo Customers Trading Up
Monday March 2 • 12:00 noon - 1:30 p.m.
Michael Silverstein, senior vice president and executive officer of The Boston Consulting Group’s Office of the CEO, is an expert in consumer behavior, helping companies improve their value proposition and brand development. “Photo Customers Trading Up” explores the spending habits of middle-class America in what he calls the “new luxury phenomenon.” Silverstein discusses the emotional satisfaction consumers feel in paying premium prices for high-end products. (Traducción simultánea al Español)
Speaker: Michael Silverstein, The Boston Consulting Group
Tuesday March 3, Wednesday March 4• 1:00 p.m. - 2:00 p.m.
As part of the PSPA community, you have access to the best tricks of the trade through networking. Join us for lively and candid discussions during this working luncheon.
Business Session: School Administrator/ Decision-Maker Panel
Wednesday March 4 • 2:00 p.m. - 3:00 p.m.
Understanding the yearbook industry can help your studio be successful in this market. This panel will discuss ways to reach the school decision maker, whether that is the principal, yearbook advisor, or a school administrator. The discussion will include what they look for in a vendor and how you can get their business.