Convention Education
All events take place at the Renaissance Las Vegas Hotel, unless otherwise noted.

Conference Program (PDF)
See the full conference program at a glance.


Monday || Tuesday || Wednesday || Thursday

Monday , March 2

7:30 a.m. - 4:30 p.m.

PPFA Registration
Renaissance Las Vegas Hotel

9:00 a.m. - 5:00 p.m.

CPF1 Certified Picture Framer Preparation Course
LVCC, South Hall, East Entrance
A one-day preparation and review course for those planning to take the CPF® exam at a future date. You will be given an overview of the exam and taught test-taking skills as well as the right formulas and attitudes that succeed. Participants should read the CPF Study Guide and related materials ahead of time.
Instructor:
Shirley Damon, CPF, Damon Galleries

CPF2 Certified Picture Framer Recertification Course
Update your certification and renew your commitment as a CPF. Framers who have earned CPF designation after 1993 are required to take a Recertification Course at least once in a four-year period to maintain CPF status.
Instructor:
Nona Powers, MCPF, GCF, Nona Powers Framing Design

1:00 p.m. - 5:00 p.m.

CPF3 Certified Picture Framer Exam
CPF4 Certified Picture Framer Exam Retake
This important PPFA qualification is a strong marketing tool for members. Test your knowledge in five content areas: preservation, general knowledge, mechanical, math, and mounting. Any picture framer with a minimum of one year of hands-on experience in retail or in wholesale picture framing may apply. See the Certification site for more details.

5:00 p.m. - 6:00 p.m.

PMA Welcome Reception
Reconnect with friends from around the world who share your excitement and anticipation for the opening of PMA 09 tomorrow! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

Tuesday , March 3

7:30 a.m. - 4:30 p.m.

PPFA Registration
Renaissance Las Vegas Hotel

8:00 a.m. - 11:30 a.m.

MCPF4 Master Certified Picture Exam
LVCC, South Hall, East Entrance

9:00 a.m. - 10:15 a.m.

PMA Official Business Session Keynote
Dealing With Darwin: Breaking the Back of the Innovator’s Dilemma
Located at LVCC, West Entrance, Level 2

Why is innovation such a challenge in established enterprises? Dr. Geoffrey Moore shows it is not because they cannot innovate. Instead, the trouble starts with a tendency to innovate in too many different dimensions at the same time and then comes to a head when they try to deploy their next-generation offerings, leveraging resources shared with their established franchises. Knowing these to be the real challenges, Moore then shows audiences how they can intervene to unblock the flow of innovation in their enterprises.

The PMA 2009 Hall of Fame Award and the PMA Distinguished Service Awards will be presented prior to the keynote presentation. Simultaneous translations: Deutsch, Español, Français, and Português.

Speaker: Geoffrey Moore, Ph.D., TCG Advisors LLC
Free for all registration types; no ticket required.

10:15 a.m. - 6:00 p.m.

Trade Exhibits Open

PPFA 2008 International Framing Competition Popular Choice Vote
The PPFA International OPEN and PRINT Framing Competition is the grand finale of yearlong chapter-level competitions. Visit the Competition Gallery at the PMA trade show entrance in the upper west lobby and cast a ballot for your favorites!

10:30 a.m. - 12:25 p.m.

F11 Spacers
Window mats provide only modest separation between the framed item, and the safe addition of glazing for large or friable items may require use of spacers. Spacers can be made of paper-based boards, plastic boards, or boards incorporating both materials. They can be designed to be attached to the glazing, the back mat, or the frame and can rest on the back mat or if they have padded or taught paper surfaces, they can rest against the framed work itself. This workshop will explain the variety of spacers that can be made, quickly and inexpensively, to solve preservation problems and enhance the value of frames. * Meets the requirements for MCPF Continuing Education credit.
Speaker:
Hugh Phibbs, National Gallery of Art

F12 Color and Design I
Understanding what color is and how it works when contrasted, plus using the elements of design, shape, line, texture, value, space, and proportion are valuable tools to enhance the art and please the customer. Analyzing why a design works or doesn’t work helps sharpen your sense of aesthetics, increasing your confidence, providing you with the practice of terminology, and expanding your design capabilities, which helps ensure increased sales. Class I introduces elements, class II in the afternoon provides hands-on practice of the elements. Class III continues March 4 with a morning visit to the International Framing Competition.
Speaker:
Nona Powers, MCPF, GCF, Nona Powers Framing Design

F13 Using Your Head Instead of Your Wallet!
Marketing is one of the most critical ingredients to business success! Blow by your competition with ideas and strategies for taking advantage of creativity and small budgets, including how to generate ample free press and how to get your advertising and events paid for. In this “Let’s Talk” open-format discussion, participants will interact and work as a group to discuss, explore, and investigate their interests.
Speaker:
Scott LaFontsee, LaFontsee Galleries

F14 Five Things That Kill Production, Five (Plus Two) Things to Improve It
Getting a makeover can be traumatic. Implementing small steps can be worked into a shop day by day and not necessarily disrupt production. Are you a “one-person” shop that seems like it needs an employee because you’re working 60 hours a week? Maybe your shop and practices are working against you. This session will identify five of the most common traps and pitfalls, how to stop them, and how to start producing more in less time.
Speaker:
Baer Charlton, CPF, Charlton Productions

12:30 p.m. - 1:50 p.m.

FL1 PPFA Renaissance Luncheon – All-Member Meeting
Results of the PPFA Board of Directors 2009-2010 election will be announced. Be an active part of your association – be sure to vote! Winners of the annual PPFA Service Awards and PPFA Membership Contest will be announced. Admission is $30 members/$35 non-members. No charge with an All Conference Connection Pass; registration is required.

2:00 p.m. - 4:00 p.m.

F21 Toot Your Own Horn! Part I
Of special interest to AIE
All businesses must have a total package to compete! Learn to put together a 15-second “elevator” speech, write a dynamic press release, and much more! Basics of networking and time management will be reviewed, and ideas for additional revenue avenues will be discussed. Participants may choose to explore further by taking Part II – a hands-on workshop.
Speaker:
Genia Ward, Alexandria Art & Frame

F22 Color and Design II
Building on this morning’s class, this session provides hands-on practice of the elements of color and design. Tomorrow morning’s class will visit the International Framing Competition entries to provide hands-on design practice with a critique and review of concepts.
Speaker:
Nona Powers, MCPF, GCF, Nona Powers Framing Design

F23 Paper Preservation
The relentlessly changing marketplace makes profitable framing a challenge. One path to professional security is preservation. Good information about preservation issues, preservation materials, and preservation services will always be important to customers that own valuable works of art and artifacts. Well-informed framers can advise as to which items can be displayed and which should have facsimiles made for viewing. Paper preservation utilizes digital reproduction and image restoration, proper storage for items that cannot be safely displayed, and preservation framing for those that can. This lecture/demonstration will elucidate these issues and the history of paper preservation. * Meets the requirements for MCPF Continuing Education credit.
Speaker:
Hugh Phibbs, National Gallery of Art

F24 Design and Sell Fabric Mats and Liners – How, Why, Wow!
Do you envy award-winning frames because of their rich, wonderful fabric mats? Do you think there is no demand for fabric because a customer hasn’t yet asked? Don’t know where to start? Learn how and when to introduce fabric in a design to get the depth of storytelling in a frame job that paper mats just can’t tell. From the customer’s first words – “What do you think?” – to the finished order, this class will have you selling better tickets in no time. Turn “That’s nice” into “Oh my goodness, that is … oh, WOW!”
Speaker:
Baer Charlton, CPF, Charlton Productions

2:00 p.m. - 5:30 p.m.

MCPF5 Master Certified Picture Framer Exam
LVCC, South Hall, East Entrance

4:15 p.m. - 6:15 p.m.

F31 Toot Your Own Horn! Part II
Learn the dynamics of writing a press release, and then write one! Participants will discuss, review, and refine these releases. Learn how to develop a media list and how to “court” the press. There will be multiple handouts, roundtable discussion, and questions. While Part I hits the highlights on many subjects, this class will go into far greater detail and is very hands-on. Participants must have taken Part I.
Speaker:
Genia Ward, Alexandria Art & Frame

F32 Personality and Celebrity – Are You One?
Of special interest to AIE
The path to unassailable marketing advantage is by being the star of a continuing story customers are endlessly intrigued by and interested in, so they continuously patronize your business and ignore competitors. Learn seven elements to an extraordinarily successful, personality-driven business; one thing your customers want – how to give it to them and have them eating out of your hand; how to guarantee customers will eagerly open and read your mail or email every single time; the worst mistake you can make with positioning; and four steps to writing brilliantly.
Speaker:
Karla Elder, CPF, GCF, Jackson’s Extraordinary Custom Framing

F33 The Environment of the Frame
How do conditions within the frame vary from those in the space that surrounds it? How does light entering the frame affect temperature and relative humidity inside? What sources of moisture threaten paper items in the frame and how can they be controlled? A thorough understanding of the chemical, physical, and biological issues inside and around the frame are explored and explained in this lecture/demonstration, along with explanations of how differing wavelengths of light affect the contents of the frame, how gravity stresses its parts, how insects and molds can attack framed items, and how temperature and improper handling can degrade delicate materials. * Meets the requirements for MCPF Continuing Education credit.
Speaker:
Hugh Phibbs, National Gallery of Art

FTOUR PMA 09 Guided Trade Show Tour and New Revenue Sources for Framers
There’s more to this PMA 09 show than meets the framer’s eye! Veteran framer and tour leader Rob Markoff will show you some of the most beneficial exhibitors that you may overlook – and they probably aren’t “framing” related! Learn about potential new revenue sources and how to really benefit from attending the show. Starts from the PPFA area at the Renaissance Las Vegas Hotel.
Tour Guide:
Rob Markoff, CPF, Artrageous!

6:30 p.m. - 8:30 p.m.

FTF PPFA Face-to-Face Showcase Reception
Las Vegas Convention Center, South Hall
Join fellow framers for the annual PPFA Face-to-Face Showcase Reception, which has a fun, casual atmosphere; refreshments; and tabletop vendor displays! Admission is $25 members/$30 non-members. No charge with an All Conference Connection Pass; registration is required.

Wednesday , March 4

7:30 a.m. - 4:30 p.m.

PPFA Registration
Renaissance Las Vegas Hotel

9:00 a.m. - 10:15 a.m.

PMA Official Business Session Keynote
Thinking Through Disruptive Technologies
Located at LVCC, West Entrance, Level 2

Michael Raynor is one of the world’s leading experts on disruption. In this presentation, he will explain the core principles of disruptive technologies and show how these ideas can help you think through the strategic implications of shifting information technology (IT) paradigms. The answer is to examine your firm’s strategy: ask yourself how you differentiate yourself from competitors, whom you are disrupting – or being disrupted by – and how you hope to compete in the future, and then you’ll be able to develop a truly strategic perspective on whatever else comes down the pike next. The members of PMA will elect their 2009-2010 board of directors at this Official Business Session. Simultaneous translations: Deutsch, Español, Français, and Português.

Speaker: Michael Raynor, Deloitte Consulting LLP, Author, “The Innovator’s Solution” and “The Strategy Paradox”
Free for all registration types; no ticket required.

10:15 a.m. - 6:00 p.m.

Trade Exhibits Open

PPFA 2008 International Framing Competition Popular Choice Vote
The PPFA International OPEN and PRINT Framing Competition is the grand finale of yearlong chapter-level competitions. Cast a ballot for your favorites!

10:30 a.m. - 12:25 p.m.

F41 Floater Frames for Canvas/Encaustic
Floater frames are enjoying a re-emergence in popularity with today’s gallery wraps and wide-format digitals, but traditional canvases are not the only art well suited to floater mouldings. This lecture will explore assorted floater moulding styles from the simple baguette trim to step floaters to L-floaters, looking at differences and benefits. Specifications and variations of installation will be covered for mounting of traditional oils and acrylics, digitals canvases, and art on wood surfaces. Deckled encaustics on birch panels and boxes will be discussed and assembly will be covered. * Meets the requirements for MCPF Continuing Education credit.
Speaker:
Chris Paschke, CPF, GCF, Designs Ink

F42 Color and Design Elements: Overview of Framing Competition Entries
Las Vegas Convention Center, South Hall, Level 2 Foyer
In this wrap-up of the three-part Color and Design class, join Nona Powers at the PPFA International Framing Competition gallery in the LVCC upper west lobby for an overview and discussion of the color and design elements in the entries.
Speaker:
Nona Powers, MCPF, GCF, Nona Powers Framing Design

F43 Out With the Old, In With the New
Veterans, who grew accustomed to framing when most competitors were similar shops, sometimes have difficulty adapting to new market conditions and to mass-market competitors. Newcomers start out with a clearer perspective of today’s market and are more prepared to compete. They recognize the value of professional framing education and support groups, such as online forums, and put these resources to work more effectively than their predecessors. Learn how to see things with fresh eyes and how to adapt and compete! James Miller will also discuss operational strategies to improve profitability: modifying inventory and buying habits; better time usage, pricing strategies, marketing, and advertising; diversification versus specialization; and high-end versus low-end framing.
Speaker:
James Miller, MCPF, GCF, ARTFRAME, Inc.

F44 Let’s Talk: Artist-Gallery Relationship – Working With the Creative Mind
Holding a consignment inventory worth more than $1 million, LaFontsee will share his solid understanding of what it takes to succeed in representing, exhibiting, and selling artists’ work. The discussion will cover how to find and choose artists, set up agreements with artists, and deal with conflicts that artists and businesses sometimes face – commission rates, inventory management, marketing issues, damaged art, and even egos. Participants will interact as a group to discuss, explore, and investigate interests of participants.
Speaker:
Scott LaFontsee, LaFontsee Galleries

12:30 p.m. - 1:50 p.m.

FL2 PPFA Renaissance Luncheon – Marketing Your Framing Business for Success!
Sponsored by Meadowbrook Insurance Group
Whether your framing business is a startup or has been around for decades, fresh ideas take you to the next level and get you noticed! Understand what makes your business unique from competitors, especially for your specific target markets. Learn to effectively communicate brand messages, from how your phone is answered to letterhead, direct mail, and websites. Find out which of the ever-changing advertising methods are the most effective!
Speaker:
Melanie Hoffman, Brandnu Marketing
Admission is $30 members/$35 nonmembers and includes lunch. No charge with an All Conference Connection Pass; registration is required.

2:00 p.m. - 4:00 p.m.

F51 More Marketing Your Framing Business for Success! Q&A Session
A follow-up to the keynote address with discussion, questions, and answers. Find even more ideas to take you to the next level and get your framing business noticed! In this interactive session, participants are invited to bring questions as well as examples of their own logos, letterhead, signage, website pages, and more for expert feedback and advice.
Speaker:
Melanie Hoffman, Brandnu Marketing

F52 Proven Pathways to Profits
Simple changes in your daily business activities can mean more money in your pocket. This seminar, updated for 2009, will show you how! Explore the bottom-line effects of offering discounts, pricing integrity, buying and payment strategies, maximizing vendor relationships, value-added selling, offering exceptional customer service, and much more. Now is the time to implement these money-making strategies. Learn how to work smarter, not harder, and take home more money!
Speaker:
Rob Markoff, CPF, Artrageous!

F53 Oversized Works on Paper and Textile
Drawings and prints have been made on very large sheets of paper since the Renaissance, but modern art has accelerated this trend. Safe handling, storage, and display is challenging, but when printing or drawing media covers those sheets, hazards multiply. The preservation framer must have adequate work and storage space, large conservation quality materials, and skilled help to tackle oversized works; a broad knowledge of spacers, advanced hinging strategies, and proper glazing and support elements are critical to safely work with these items. This workshop will introduce students to these subjects and a broad view of hazards and safe practices necessary for tackling oversize works on paper and fabric. * Meets the requirements for MCPF Continuing Education credit.
Speaker:
Hugh Phibbs, National Gallery of Art

F54 Understanding Competition Judging (to 6:15 p.m.)
Take part in the judging process of a mock competition and gain a better understanding of the scoring process and what is expected to win a competition! This four-hour session is for CPF designation holders or those currently in the process of CPF testing or aspiring to qualify as PPFA competition judges. No charge.
Speaker:
Chris Paschke, CPF, GCF, Designs Ink

4:15 p.m. - 6:15 p.m.

F61 Develop Your Competitive Edge!
Studies show that when making a purchase, price is not the most important factor consumers consider. In fact, price is not even in the top three reasons why consumers buy. This seminar focuses on developing your unique selling advantage and maximizing customer loyalty. Afraid of competing with big-box stores or national chains? Learn the tools necessary to find their weaknesses and develop your strengths. Make the experience of doing business with your shop transcend price!
Speaker:
Rob Markoff, CPF, Artrageous!

F62 Client Acquisition and Retention Strategies
Of special interest to AIE
Why do people choose one business over another? You’ve tried “getting your name out there” and you’ve probably thought “There has to be something else going on.” You’re right! Learn the secrets, tips, strategies, and methods of successful businesses: how to write an effective ad, why you’re doomed without a Unique Selling Proposition (USP), and how to get clients to drive past competitors to your store! Learn how to turn the expense of running ads into a profit center you can track, measure, and predict revenue from; how to avoid exposure but gain revenue; how to plan a year of successful, profitable, affordable, and easily tracked marketing campaigns in less than 30 minutes; and more!
Speaker:
Karla Elder, CPF, Jackson’s Extraordinary Custom Framing

F63 Shadow Box Enclosures and Object Mounting
Innovative shadow box enclosure designs are discussed, including step-bystep instructions on how to build them. Whether the shadow box is to be permanently closed or designed for easy opening/re-closing, this class includes designs to do the job. Among the topics: visual composition, decorative features, preservation, structural considerations, fitting/finishing, hanging hardware, Gravity Groove, Slider, Slip-Over, Magnetic Closure, and The Acrylic Edge. * Meets the requirements for MCPF Continuing Education credit.
Speaker:
James Miller, MCPF, GCF, ARTFRAME Inc.

6:30 p.m. - 7:30 p.m.

FCF PPFA International Framing Competition Reception
LVCC, Upper West Lobby
Join us for the announcement of winners in the OPEN and PRINT Competition! $10 members/$15 non-members/no charge with All Conference Connection Pass; registration is required.

7:00 p.m. - 8:00 p.m.

PMA Big Night Reception

8:00 p.m. - 9:30 p.m.

PMA Big Night – Featuring The Beach Boys!
Located at the Las Vegas Convention Center, South Hall

The Beach Boys continue to create and perform with the same bold imagination and style that marked their explosive debut more than 40 years ago. Let The Beach Boys take you back to younger days with the sounds of “Surfin’ USA,” “Kokomo,” “Fun Fun Fun,” “Wouldn’t It Be Nice,” “Good Vibrations,” and other hits you’ll easily recognize and eagerly sing along with!

Enjoy the legendary vocal harmonies of The Beach Boys, which will continue to evoke fond memories of summertime youth, fast cars, and young love for decades to come! Tickets are $49 member/$79 non-member (discounted price of $39 member/$69 non-member with the purchase of the All Conference Connection Pass) and include two complimentary beverage tickets for the Big Night Reception and The Beach Boys performance.

Thursday , March 5

8:00 a.m. - 9:15 a.m.

OBS3 PMA Official Business Session Breakfast Keynote
The Future of Online Communities and Commerce
Located at LVCC, South Hall

Craig Newmark is the “Craig” of Craigslist and the founder of the non-commercial centralized network for worldwide urban and regional communities featuring classified advertisements with discussion boards. Craig speaks on the future of online community and commerce as one of its most successful innovators and practitioners. Called “the wizard of the local” by Time magazine, Craig was named to its 2005 Time 100. He was named Person of the Year at the 9th Annual Webby Awards, also in 2005.

Started in 1995 in Craig’s bedroom as a simple email exchange service, Craigslist now has around 10 billion page views per month, about 35 million unique visitors, and serves more than 550 cities in 55 countries. Craigslist was incorporated in 1999. As huge as Craigslist has become, it remains a model of modesty and community service. The Craigslist motto is “Give people a break” – a break from how difficult our lives are.

Craig Newmark is chairman of Craigslist and works full time as a customer service rep, fighting off spammers, scammers, bad New York apartment listers, and other evildoers. He has 25 years of experience as a web-oriented software engineer and worked for IBM for 18 years as well as for Charles Schwab & Co. He holds a master’s degree in computer science. Simultaneous translations: Deutsch, Español, Français, and Português.

Speaker: Craig Newmark, Craigslist
Ticket required. Fee: $29 member/$39 non-member; no charge for All Conference Connection Pass registrants.

9:00 a.m. - 11:30 a.m.

PPFA Registration
Renaissance Las Vegas Hotel

9:15 a.m. - 4:00 p.m.

Trade Exhibits Open

9:30 a.m. - 11:25 a.m.

F71 Mounting Sensitive Items
This lecture is designed to address the do’s and don’ts of mounting sensitive items. The proper approach to handling vellum and parchment; silks and delicate fabrics (ghosting/tinting); embossed seals (sponge mounting); papyrus, batiks, and papercuts (encapsulation); rice paper art; and rigid scrolls. * Meets the requirements for MCPF Continuing Education credit.
Speaker:
Chris Paschke, CPF, GCF, Designs Ink

F72 Replace the “A” Word in Marketing
Can successful marketing be done with little or no paid advertising? Yes, it can! Replace advertising with alternatives! In this dynamic session, learn simple and effective techniques to draw customers to your store and boost framing sales without spending big money on advertising!
Speaker:
Quentin Webster, MCPF, Framing Matters

F73 Designing Beyond Black and White
Do you hate the small black frame around a white mat because it’s a black-and-white photo? Learn where and why it started. Understand how to sell away from the “white donut” and “black outline.” Get the tools you need to talk to photographers. Get a better photo without Photoshop. And was increasing your ticket mentioned?
Speaker:
Baer Charlton, CPF, Charlton Productions

F74 Selling at the Front Counter
Is your sample wall a sales tool or a storage device? Does your design counter look like a bomb went off after each design session? Do you find yourself writing more estimates than work orders? This class, designed for owners and employees, focuses on creating an environment and methodology that lead to higher sales. Explore design counters, lighting, samples and sales aids, effective presentation, sales psychology and techniques, and more.
Speaker:
Rob Markoff, CPF, Artrageous!

11:30 a.m. - 1:00 p.m.

FL3 PPFA Renaissance Luncheon – Technology and Craftsmanship: Can They Work Together?
Framing has always been seen by framers as a craft, and framers see themselves as true artisans, using tools of the trade to create beautiful means of enhancing and displaying art and objects. This session will explore how to mix that craftsmanship with the latest tools available to framers, including not only the technology for the creation of those framed pieces but also the tools to attract and communicate with your customers.
Speaker:
George Alvarez, CPF, framestudio
$30 members/$35 non-members

12:00 noon - 3:00 p.m.

$1,000 Hourly Cash Drawings
Located at LVCC

4:00 p.m.

Parting Shot Reception
Located at the Las Vegas Convention Center, South Hall

The closing reception for 2009, this is your opportunity to connect with your colleagues and exchange notes and insights on the newest products, emerging trends, and events. And be sure to stick around: the $10,000 Grand Prize cash drawing takes place at 4:15 p.m. sharp! Admission and two complimentary beverage tickets are included with full trade show registration or the All Conference Connection Pass.

4:15 p.m.

$10,000 Grand Prize Drawing – Stick around and the winner might just be YOU!
Located at the Las Vegas Convention Center, South Hall

The drawing and announcement of the winning ticket holder is held at the Parting Shot Reception. All trade attendees with an All Conference Connection Pass or full trade show registration are eligible to win. Check your badge packet for the big win opportunity! Deposit your ticket in the prize box located at the PMA Store. You must be present to win. No stand-ins allowed. PMA officers, trustees, board members, member association board members, press, single-day trade attendees, exhibitors, staff, their families, and employees are NOT eligible for the Grand Prize Drawing. All decisions at the drawing are final.

 

 

  About Us | PMA Home | Contact Us | Privacy Statement
  ©2008 PMA All Rights Reserved.