Marketing Your Framing Business for Success!
Thursday, March 5 • 12:30 p.m. - 1:50 p.m.

Whether your framing business is a startup or has been around for decades, fresh ideas take you to the next level and get you noticed! Understand what makes your business unique from competitors, especially for your specific target markets. Learn to effectively communicate brand messages, from how your phone is answered to letterhead, direct mail, and websites. Find out which of the ever-changing advertising methods are the most effective!

Hoffman will also speak at a follow-up question-and-answer session, F51 More Marketing Your Framing Business for Success! where participants are invited to bring examples of their own logos, letterhead, signage, website pages, and more for expert feedback and advice.

Speaker: Melanie Hoffman, Brandnu Marketing

Sponsored by

Technology and Craftsmanship: Can They Work Together?
Thursday, March 5 • 11:30 a.m. - 1:00 p.m.

Framing has always been seen by framers as a craft, and framers see themselves as true artisans, using tools of the trade to create beautiful means of enhancing and displaying art and objects. This session will explore how to mix that craftsmanship with the latest tools available to framers, including not only the technology for the creation of those framed pieces but also the tools to attract and communicate with your customers.

Speaker: George Alvarez, CPF, framestudio