PIEA 2009 Education
PIEA 2009 features four days of learning in student and educator workshops and tutorials that explore: value and sustainability in photo education, putting together cohesive multimedia portfolios, preparing students and teachers for business, using Adobe Lightroom, curriculum standards for photography, and so much more.  

Pre-registration is recommended as sessions fill up quickly.

Convention Program (PDF)

PIEA Education Schedule

All events take place at the Las Vegas Convention Center (LVCC), South Hall, unless otherwise noted.

Sunday , March 1

12:00 noon - 6:00 p.m.
PIEA Registration – Level 2, South Hall

8:30 a.m.
Sahara Hotel shuttle departs to College of Southern Nevada

9:00 a.m. - 3:00 p.m.
E1 Educator Workshop Sessions
College of Southern Nevada
Session Chair: Dr. Joseph Ippolito, Florida A&M University, Tallahassee, Fla., CostaRicaWorkshops.com
Presenters: Marita Gootee, Mississippi State University, Mississippi State, Miss.; William Gratton, The MAC Group; Clive Hutchison, James Cook University; Jason Leath, Rye Country Day School, New Rochelle, N.Y.; Carole Lichty-Smith, Cincinnati Country Day School, Cincinnati, Ohio; Christopher Rowett, Murdoch University and Perth Central TAFE, Western Australia; Chad Smith, Texas A&M University – Commerce, Commerce, Texas; Barry Snidow, North Lake College; Scott Hunt, St. Mark's School of Texas

9:00 a.m. - 3:00 p.m.
E2 A Multimedia Workshop for Photographers
College of Southern Nevada
This all-day hands-on class is limited to 16 people. Learn how to market your own work or your client’s work by putting together a cohesive multimedia portfolio with images, a narrative story about the work, and music and then present it all as a short video. You will need 8 to 12 images – prescanned 720 by 480 pixels at 200 ppi and saved as a TIFF, a short (250-word or one-page, double spaced) narrative story relating to the work, one piece of music (3-5 minutes in length – maximum) that relates to your project, and a blank DVD to take your work home with you.
Speaker: Eduard Uzumeckis, Uzumeckis and Associates, LLC, Sedona, Ariz.

9:00 a.m. - 5:15 p.m.
E3 Student Workshop Sessions
College of Southern Nevada
A variety of hands-on workshops, demonstrations, lectures, portfolio reviews, and on-site contests will be available for students who register for this track. Registration includes a one-day pass to the PMA trade show at the Las Vegas Convention Center and a ticket to the PIEA Evening With an Artist on Tuesday evening, featuring National Geographic photographer Jodi Cobb. More information about this track can be found on the PIEA website at http://pieapma.org. $25 fee for students.

1:00 p.m. - 3:00 p.m.
E4 Adobe Lightroom
College of Southern Nevada
This hands-on workshop is limited to 28 people. Educators and students may register for this class, which will feature an opportunity to work with Adobe’s Lightroom® software in a Macintosh computer lab at the campus.
Speaker: Julieanne Kost, Adobe Systems

3:15 p.m. - 5:15 p.m.
E5 Portfolio Reviews, Print Swap, and Poster Presentations
College of Southern Nevada
Bring your portfolio to share and be ready to offer your critiques on other portfolios. A digital projector will be available for those who bring portfolios on a CD. Contact Dr. Davidhazy at andpph@rit.edu if you want to participate in the portfolio review or the print exchange. The deadline for registering for the print exchange is February 13. Participants will be notified of how many copies of a single image they should bring. Those interested in presenting academic posters should contact Dr. Bonsall at 
bonsall@ucmo.edu  Organizers: Dr. Janet Bonsall, University of Central Missouri, Warrensburg, Mo.; Dr. Andrew Davidhazy, Rochester Institute of Technology, Rochester, N.Y.

7:00 p.m.
E6 PIEA Reception and Dutch-Treat Dinner
Sahara Hotel & Casino
Come join PIEA President Daniel Overturf, Southern Illinois University, Carbondale, Ill., in the suite at the Sahara for some refreshments and hors d’oeuvres. Those who wish may stay for a casual Dutch-treat dinner in the suite. Network, meet old friends, and make new ones.

Monday , March 2

6:00 a.m. - 9:30 p.m.
E7 PIEA Photo Safari
PIEA will conduct our second all-day Photo Safari, this time traveling to Zion National Park, just across the border in Utah. Zion is Utah’s first national park and consists of massive canyons, unique sandstone cliffs, ancient historical sites, and an amazing array of plant and animal species. The group will find plenty to photograph, from the narrow canyon walls of the Virgin River (bring a sturdy pair of waterproof hiking boots or shoes with ankle support if you plan to hike the river canyon) to a variety of trails ranging from easy to more difficult.
Tour Guide: Mark Olson, College of Southern Nevada
The bus departs from the Sahara Hotel & Casino at 6:00 a.m. and returns to the Sahara by 9:30 p.m.

Cost: $75 member/$90 non-member with Educator‘s Badge or All Conference Connection Pass. $85 member/$100 non-member with trade show only badge. Includes a boxed lunch. Dinner will be Dutch treat at a casino buffet in Mesquite, Nev., on the way back to Las Vegas. Space is limited; register in advance.
Chairperson and Tour Guide: Mark Olson, College of Southern Nevada, Las Vegas, Nev.

7:00 a.m. - 6:00 p.m.
PIEA RegistrationLevel 2, South Hall

Tuesday , March 3

7:00 a.m. - 5:00 p.m.
PIEA Registration
– Level 2 South Hall

7:30 a.m. - 8:00 a.m.
Continental Breakfast

8:00 a.m. - 10:30 a.m.
E8 Educator Workshop Sessions
Session Chair: Dr. Janet Bonsall, University of Central Missouri, Warrensburg, Mo.

8:00 a.m.
Six Nights a Year
A project Chris Walker began in 1989 photographing youth at county fairs in the rural counties of the Midwest is the focus of this lecture on how long-term projects evolve as both the photographer and the materials mature and change.
Speaker: Chris Walker, Auburn University, Auburn, Ala.

8:30 a.m.
Life After Graduation: Photography Students Who Have Become Photographers
A roundtable discussion moderated by William DuBois and Dr. Andrew Davidhazy, Rochester Institute of Technology, Rochester,
N.Y., and featuring several graduates of the RIT program. This session provides a view from the trenches of what helped and what would have helped even more in a college’s professional program. Part of an ongoing series.

9:00 a.m.
Photo Teaching: A South African Perspective
Highlights the beginnings and successes of teaching photography in South Africa and the use of new technology in the future. Speaker: Waldemar Bussiahn, Tshwane University of Technology, Pretoria, South Africa

9:40 a.m.
Perception and Imaging
Rudolf Arnheim, in his classic book “Art and Visual Perception,” cited the importance of perceptual principles in works of art. See how these same principles he wrote about and taught at Harvard, apply to photography, design, and advertisements.
Speaker: David Page, Duke University

10:10 a.m.
Value and Sustainability in Photo Education
As photography programs find themselves continually revising and reinventing curriculum to keep pace with changing technology, the depth of knowledge and skills of our students undergoes comparable shifts. Instilling in graduates commitment to lifelong learning and ongoing professional development should be part of our purpose. A discussion of one instructor’s approach to ensure that students receive good value for the time and education dollars they are investing.
Speaker: Gary Robins, Saskatchewan Institute of Applied Science and Technology, Regina, Saskatchewan, Canada

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote, PMA 2009 Hall of Fame Award, and PMA Distinguished Service Awards
Dealing With Darwin: Breaking the Back of the Innovator’s Dilemma

Why is innovation such a challenge in established enterprises? Dr. Geoffrey Moore shows it is not because they cannot innovate. Instead, the trouble starts with a tendency to innovate in too many different dimensions at the same time and then comes to a head when they try to deploy their next-generation offerings, leveraging resources shared with their established franchises. Knowing these to be the real challenges, Moore then shows audiences how they can intervene to unblock the flow of innovation in their enterprises.

The PMA 2009 Hall of Fame Award will be presented prior to the keynote presentation. This is the association’s highest honor and is determined by the PMA Board of Trustees based on career success and the individual’s role in the advancement of the photo imaging industry.

The PMA Distinguished Service Awards are presented prior to the keynote. PMA® recognizes individuals who have built lifelong careers in photo imaging and have contributed to the advancement of the industry.
Simultaneous translations: Deutsch, Español, Français, and Português.
Speaker: Geoffrey Moore, Ph.D., TCG Advisors LLC

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

4:00 p.m. - 6:00 p.m.
E9 PIEA Roundtable Discussions
Session Chair: Carole Lichty-Smith, Cincinnati Country Day School, Cincinnati, Ohio

Future Directions for the PIEA International Exhibition and Contest
Moderator: Stan Godwin, PIEA Contest Coordinator, Brewster, Mass.

Preparing Students and Teachers for Business
Moderator: Mary Schilpp, Professional Photographer, Weston, Fla.

Job Security Ideas for Part-Time and Non-Tenure Instructors
Moderator: Gary Reese, College of Southern Nevada, Las Vegas, Nev.

Curriculum Standards for Photography
Moderators: Mark Most and Emily Stay, Gilmour Academy, Gates Mill, Ohio

7:00 p.m.
E10 Evening With an Artist – Featuring Jodi Cobb
Sponsored by Nikon
Jodi Cobb has received national and international acclaim for her work – from her stories for National Geographic magazine, including “21st-Century Slaves,” “The Enigma of Beauty,” and “This Thing Called Love,” to her coverage of China when it first reopened to the West. She was the first photographer to document the hidden lives of the women of Saudi Arabia, and she was the first woman to be named the White House Photographer of the Year.

A world traveler (she had been around the world twice with her family by the time she was 12) and a storyteller for more than 20 years, she has photographed in more than 50 countries. Paperback copies of her book “Geisha: The Life, the Voices, the Art” will be available for purchase after her talk. Hardbound copies, which are currently out of print, will also be available.
Speaker: Jodi Cobb, National Geographic
Session Chair: Daniel Overturf, Southern Illinois University, Carbondale, Ill.

Wednesday , March 4

7:30 a.m. - 5:00 p.m.
PIEA RegistrationLevel 2 – South Hall

7:30 a.m. - 8:00 a.m.
Continental Breakfast

8:00 a.m. - 10:45 a.m.
E11 Educator Workshop Sessions
Session Chair: Daniel Overturf, Southern Illinois University, Carbondale, Ill.

8 a.m.
“You Can’t Know Where You’re Going Until You’ve Seen Where You’ve Been”
Much of the discussion of learning, doing and teaching photography in the past ten years has centered on finding a path through the digital jungle. But these are not new questions. Understanding how early photographers grappled with – and solved – many of the visual problems of the medium is an important component in a comprehensive photo education curriculum. 
Speaker: Jeff Curto, College of DuPage, Glen Ellyn, IL.

8:25 a.m.
“Six Days in ‘The City of First Light’”
An in-depth look at the trip and the images that produced the Grand Prize Faculty Portfolio winner from the 2008 PIEA contest. 
Speaker: Dirk Fletcher, Harrington College, Brookfield, IL.

8:50 a.m. - 9:00 a.m.
Refreshment Break

9:00 a.m.
PIEA Board of Directors Annual Meeting

9:00 a.m. - 10:15 a.m.
PMA Official Business Session Keynote (#)
Michael Raynor is one of the world’s leading experts on disruption. In this presentation, he will explain the core principles of disruptive technologies and show how these ideas can help you think through the strategic implications of shifting information technology (IT) paradigms. The answer is to examine your firm’s strategy: ask yourself how you differentiate yourself from competitors, whom you are disrupting – or being disrupted by – and how you hope to compete in the future, and then you’ll be able to develop a truly strategic perspective on whatever else comes down the pike next.
The members of PMA® will elect their 2009-2010 board of directors at this Official Business Session.
Simultaneous translations: Deutsch, Español, Français, and Português.
Michael Raynor, Deloitte Consulting LLP, Author, “The Innovator's Solution” and “The Strategy Paradox”

10:15 a.m. - 6:00 p.m.
Trade Exhibits Open

6:00 p.m. - 7:00 p.m.
PMA President’s Reception
Relax with peers and share insights about your discoveries from PMA 09! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass.

7:00 p.m. - 8:00 p.m.
PMA Big Night Reception

8:00 p.m. - 9:30 p.m.
PMA Big Night – Featuring The Beach Boys!
The Beach Boys continue to create and perform with the same bold imagination and style that marked their explosive debut more than 40 years ago. America’s favorite band continues to play more than 100 shows annually, setting attendance records and selling out fairs, festivals, performing arts centers, and casinos along the way. In 2006, the band released Sounds of Summer: The Very Best of The Beach Boys, which certified double platinum, marking their biggest resurgence since 1976!

Let the Beach Boys take you back to younger days with the sounds of “Surfin’ USA,” “Kokomo,” “Fun Fun Fun,” “Wouldn’t It Be Nice,” “Good Vibrations,” “California Girls,” “Little Deuce Coupe,” “I Get Around,” and other hits you’ll easily recognize and eagerly sing along with! Enjoy the legendary vocal harmonies of The Beach Boys, which will continue to evoke fond memories of summertime youth, fast cars, and young love for decades to come!

Tickets are $49 member/$79 non-member (discounted price of $39 member/$69 non-member with the purchase of the All Conference Connection Pass) and include two complimentary beverage tickets for the Big Night Reception and The Beach Boys performance.


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