|DIMA 2009 Keynotes|
Engaging. Dynamic. Thought provoking. DIMA Keynote Speakers offer more insights into the business matters that are transforming the industry.
|Opening Keynote: Unlocking Cool|
Sunday, March 1 • 5:00 p.m. - 6:00 p.m.
This presentation is a beginning-to-end exploration of how to leverage viral trends and methodical innovation to generate breakthrough ideas. It is visually engaging and packed with vivid examples, multimedia, and audience participation.
Learn the importance of culture and customer obsession. Captivating micro trends will be revealed, providing a tool kit to filter ideas down to “clusters of inspiration.” You will walk away knowing how to articulate your messages for viral infection. (Traducción simultánea al Español)
Speaker: Jeremy Gutsche, TrendHunter.com
Who should attend? All DIMA attendees
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|Luncheon Keynote: Photo Customers Trading Up|
Monday, March 2 • 12:00 noon - 1:30 p.m.
Michael Silverstein, senior vice president and executive officer of The Boston Consulting Group’s Office of the CEO, is an expert in consumer behavior, helping companies improve their value proposition and brand development. “Photo Customers Trading Up” explores the spending habits of middle-class America in what he calls the “new luxury phenomenon.”
Silverstein discusses the emotional satisfaction consumers feel in paying premium prices for high-end products. (Traducción simultánea al Español)
Speaker: Michael Silverstein, The Boston Consulting Group
Who should attend? All DIMA attendees.
The Boston Consulting Group