Rob Tolmie is a 46 year veteran of the Photographic industry in the retail, mail order and wholesale fulfilment.

From his initial retail photo store on the Gold Coast of Queensland, Australia, he built a chain of 14 retail outlets specialising in photographic hardware, photo printing and music.

In 1978 he founded National Photos. Under his guidance it became Australia’s largest mail order photographic photofinishing fulfilment company. In the mid 80’s he sold his group of companies to the Eastman Kodak Company and joined Kodak.  In 1999 Rob left Kodak and founded in April 2000, Digital Photoworks Limited to take advantage of the emerging digital revolution overtaking the industry. Rob ceased to have an active involvement in this company in mid 2005.

In October 2006 Rob, on behalf of the Eastmon Group of Companies, launched Photo Create, a photo book and gift fulfilment business to service the retail and on-line markets in Australia and New Zealand. Today it is the largest company of its type in Australia. It provides fulfilment services to a large range of clients including the major Mass Merchants, Consumer Electronics stores, speciality retails and Pharmacy. Its online clients include Fujifilm, Snapfish by HP, Apple, Corel, Creative Memories and the online business of the major retailers.

In July 2008 he initiated the formation of a joint venture in New Zealand to establish a print, photo book and gift fulfilment company to service that market. Rob is a Board Director of Directors of Photo Create New Zealand.