Michelle Fallon founded YOUReality in 2008 after a distinguished executive and consulting career in the consumer products industry. She has held key marketing positions and advised some of the most prestigious corporations in the U.S., including Kodak, Atlanta Gas Light, UPS, United Way of Metro Atlanta and General Electric. Michelle was founder and CEO of Elevation Marketing and has been recognized for her ground breaking work in strategic marketing, branding and advertising for home product manufacturers and retailers. YOUReality's suite of services is the result of her understanding of the critical need for a solution to the most significant "pain" point facing the home furnishing industry, sales conversion rate.

Michelle conceived the concept of Retail Visualization, developed the solution architecture, and developed and launched a company which is being recognized for its game changing solutions for the home furnishings industry. Michelle recognized Augmented Reality as an emerging technology that if properly applied, could help solve a critical market need – making it possible for consumers to visualize 3D products in perspective and dimension in a photo of their own living area. With YOUReality Retail Visualization Solutions, Michelle has created a suite of consumer-focused point of sale applications with strong business relevance and quantifiable return on investment through increased sales conversion.