Global Manager, GfK Marketing Services
Marion Knoche joined GfK in 1979 as junior client consultant in the photographic retail audit. After one year, she was promoted to managing the photographic audit in Germany. The coming years were mainly determined by going international for the photo product groups establishing these audits in Western and East European markets, GTME and ZA.
Additionally, she built audits for optical goods, which has expended to a global level as well as healthcare and leather goods. She is also rolling out research for the fashion industries across all GfK R&T countries.
Nowadays, Marion Knoche is taking global responsibilities in co-ordinating imaging products on a global platform and in serving world wide clients in America and Japan.